Farrah Chow-Quan

Directed marketing efforts for homeowner's insurance website, encompassing three business lines worth over $500 million in revenue. The outcome was a significant increase in website traffic by 40% and conversions by 3%.

• Developed targeted marketing campaigns addressing both B2B and D2C markets resulting in over 118% growth YOY for targeted business lines.
• Formulated data-driven strategies to increase customer engagement and retention, including remarketing campaigns that successfully reached 70% of lost customers.
• Provided strategic planning and client support for both B2B and B2C campaigns geared towards growing this $500+M segment of the Assurant portfolio of products.
• Revamped reporting and analytics processes by conducting stakeholder surveys to align KPIs with business needs, upgrading web analytics to GA4, and creating user-friendly dashboards while training stakeholders on effective tool utilization for informed decision-making.

Launched, scaled, and sold an eCommerce website achieving six-figure profitability.

• Achieved annual sales growth averaging 40% year-over-year.
• Increased customer loyalty by 43% year-over-year through targeted initiatives.
• Enhanced average order value by 12% year-over-year through strategic marketing efforts.
• Oversaw website development and content management with a focus on KPI tracking to enhance performance.
• Managed footwear manufacturing processes in collaboration with partners in China, optimizing supply chain logistics.

Executed marketing budgets for portfolio of 15+ hotels, aligning financial resources with strategic objectives.

• Maintained and tracked effectiveness of digital campaigns, including corporate and property-specific initiatives.
• Managed relationships with third-party vendors for social media, creative assets, and video projects, enhancing campaign effectiveness.
• Led client meetings to assess marketing needs, driving hotel success and profitability.
• Guided hotels through multi-million dollar renovations, overseeing deliverables for successful relaunch initiatives.