Fasika Assefa
Jacksonville,Florida
Summary
Refined luxury beauty professional with over 15 years of experience delivering personalized fragrance, skincare, and makeup consultations while driving high-performance sales in sophisticated retail environments. Proven expertise in Tom Ford Beauty and MAC Cosmetics, with a strong track record of exceeding sales goals, cultivating client loyalty, and leading teams in premium retail environments. Recognized for elevating brand presence through luxury service, exclusive events, and personalized clienteling. Trilingual and certified in leadership, makeup artistry, and aesthetics. Dedicated to embodying Chanel’s heritage of timeless elegance, craftsmanship, and innovation while delivering exceptional client experiences.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
Counter Manager
Tom Ford (Nordstrom)
Jacksonville, FL
08.2022 - Current
- Lead daily operations of the Tom Ford Beauty counter, consistently surpassing sales goals while maintaining impeccable luxury brand standards.
- Recruit, mentor, and inspire a high-performing team, coaching them to deliver personalized, high-touch consultations that embody Tom Ford’s refined ethos.
- Design and execute exclusive in-store events and activations, such as fragrance layering experiences and seasonal product launches, driving client engagement and brand loyalty.
- Cultivate elite client relationships through tailored follow-ups, proactive outreach, and customized recommendations, ensuring repeat business and long-term trust.
- Manage inventory and merchandising strategies, guaranteeing optimal stock levels and pristine visual presentation aligned with Tom Ford’s luxury identity.
- Serve as a brand ambassador, embodying sophistication and professionalism to represent Tom Ford’s prestige in every interaction.
Make up Artist
Self-employeed
Jacksonville Fl
2018 - 2025
- Delivered professional makeup services for weddings, events, photoshoots, and special occasions.
- Engaged with clients to assess preferences and identify skin types.
- Cultivated and sustained a loyal client base through strategic referrals and social media engagement.
- Oversaw scheduling, contract management, payment processing, and inventory supply operations.
- Ensured compliance with stringent sanitation and hygiene standards.
Beauty Advisor
MAC Cosmetics (Nordstrom)
Jacksonville, FL
08.2021 - 07.2022
- Delivered personalized beauty consultations for a diverse, trend-forward clientele, creating artistry-driven looks that enhanced individual style.
- Educated clients on application techniques, skincare benefits, and seasonal launches, empowering them with knowledge while strengthening brand loyalty.
- Cultivated repeat business by maintaining detailed client records, offering proactive follow-ups, and tailoring shopping experiences to unique preferences.
- Consistently achieved and exceeded individual and team sales targets by combining artistry with strategic upselling and cross-selling techniques.
- Upheld MAC’s dynamic brand identity through visual merchandising and promotional setups, ensuring impactful product displays and customer experiences.
Education
High School Diploma - undefined
East Central High School
San Marcos, TX05.2008
Skills
- Client Experience & Luxury Service
- Clienteling & Relationship Management
- Sales Achievement & Upselling Strategies
- Visual Merchandising & Event Execution
- Team Leadership & Development
- Brand Ambassadorship & Storytelling
- Product Expertise: Fragrance, Skincare, Beauty, Fashion
Certification
- Inspire Leadership Certificate
- Certified Makeup Artist
- Certified Facial Aesthetician
LANGUAGES
English: Fluent
Amharic: Fluent
Tigrinya: Fluent
Accomplishments
- Developed high-value client relationships at Tom Ford through curated shopping experiences, exclusive beauty activations, and personalized follow-ups that fostered repeat business and client loyalty.
POISED FOR SUCCESS AT CHANEL
• Client Devotion: Expert in cultivating meaningful, long-term relationships through refined, personalized service that reflects Chanel’s commitment to individuality and elegance.
• Elevated Luxury Experience: Skilled at delivering intimate, high-touch consultations that embody sophistication, discretion, and attention to detail.
• Brand Alignment: Deep appreciation for Chanel’s heritage of timeless style, craftsmanship, and modern femininity.
• Sales Excellence: Proven record of surpassing goals through strategic clienteling, curated recommendations, and relationship-driven selling.
• Ambassadorial Presence: Polished, articulate, and professional — representing the House of Chanel with confidence and grace in every interaction.
Timeline
Counter Manager
Tom Ford (Nordstrom)
08.2022 - Current
Beauty Advisor
MAC Cosmetics (Nordstrom)
08.2021 - 07.2022
High School Diploma - undefined
East Central High School
Make up Artist
Self-employeed
2018 - 2025