Summary
Overview
Work History
Education
Skills
Languages
Reference
Timeline
Generic
Naqiya Yusif

Naqiya Yusif

Content Creator/ Social Media Content Strategist
Seattle,WA

Summary

Preferred name: Naqiya Yusif

Passionate professional successful at boosting brand awareness, marketing effectiveness, and bottom line profitability with effective management of day-to-day social media presence and special projects. Expert communicator with personable and highly articulate style. Attentive to dynamics of different products and markets.

Overview

2025
2025
years of professional experience

Work History

Results Reports

Naqiya Yusif

A highly skilled Content Creator, Social Media Strategist, and Photographer/Editor with over 400,000 followers on TikTok and gaining over 500,000(average) followers across platforms for clients. Proven track record in boosting brand awareness, managing digital content strategies, and delivering high-quality media that drives audience engagement. Passionate about leveraging creative storytelling and data-driven marketing to deliver results for brands.

Key Results and Achievements

1. Boosting Brand Awareness and Audience Growth

• Increased Social Media Follower Count by 200,000+ in 2months: Developed and executed engaging content strategies across Instagram, YouTube, and TikTok, resulting in a 100% increase in audience size. Leveraged viral content techniques and strategic partnerships with influencers to expand reach.

• Achieved 30% Higher Engagement Rates for Client Campaigns: For Dance With A Purpose Academy (DWP), created dynamic photo and video content that resulted in a 30% increase in likes, shares, and comments on promotional posts. Optimized content formats and timing to match audience preferences.

• Enhanced Brand Visibility through Collaborative Projects: Partnered with brands to create targeted, creative campaigns that aligned with their values. As a result, these collaborations led to an average of 25% growth in brand impressions and increased follower retention for partnered accounts.

2. Marketing Effectiveness and Revenue Generation

• Generated $10,000+ in Sales from Social Media Campaigns: Conceptualized and led a series of social media campaigns that promoted client events and products, which directly contributed to increased revenue. By focusing on clear calls-to-action and targeted content, I boosted sales conversions by 15% for DWP.

• Achieved a 20% ROI for Sponsored Content Partnerships: Managed content creation and distribution for brand sponsorship deals. Collaborated with brands(Nike, Bel aqua etc) to craft authentic, relatable content that resonated with the audience, driving increased engagement and product sales. Achieved an average 20% return on investment (ROI) for sponsored content campaigns.

3. Content Creation and Strategy Execution

• Produced 300+ High-Quality Video and Photo Assets Annually: Led the creation of content for social media platforms, including conceptualization, shooting, editing, and post-production. Delivered high-quality visuals that were integral to achieving consistent engagement across multiple platforms.

• Developed Targeted Social Media Content Strategy for DWP: As a Content Strategist, I spearheaded social media initiatives that targeted specific demographics (teens and young adults interested in dance and fitness). By tailoring content to audience preferences, the academy experienced a 20% increase in event attendance over the year.

4. Project and Campaign Management

• Led Social Media Rebranding Project for Dance With A Purpose Academy: Managed a comprehensive rebranding project for DWP’s social media presence, transforming its visual and messaging strategy. The result was a more cohesive brand identity that resonated with their target audience, boosting follower growth by 15% in the first three months post-launch.

• Successfully Managed Multiple Social Media Accounts Simultaneously: Oversaw 5+ social media accounts for various brands and projects, ensuring consistent, high-quality output while managing deadlines and optimizing content performance for each platform. Achieved increased engagement on all accounts by aligning content with platform-specific algorithms and trends.

5. Photography and Editing Excellence

• Photographed and Edited 200+ Professional Shoots for Brand Campaigns: Delivered visually compelling, on-brand photography and video content for campaigns, resulting in increased client satisfaction and repeat business. Consistently delivered images and videos that garnered high engagement (average of 10,000+ views per post).

• Achieved Viral Content with 1,000,000+ Views: Produced and edited several short-form videos that went viral on TikTok and Instagram Reels, collectively accumulating over 100,000+ views. Videos focused on lifestyle, dance, and fitness, effectively engaging target demographics and driving traffic to client accounts.

Skills and Tools Utilized

• Content Creation Tools: Adobe Premiere Pro, Final Cut Pro, Lightroom, Canva.

• Social Media Platforms: Instagram, YouTube, TikTok, Instagram and Snapchat.

• Analytics & Optimization: Google Analytics, Hootsuite, Sprout Social, Instagram Insights, YouTube Analytics.

• Collaborations & Partnerships: Managed influencer partnerships, brand sponsorships, and collaborative marketing efforts.

CONTENT WRITER/ DIRECTOR

Self Employed
12.2022 - Current

Art is whatever you want it to be. I put my imagination into words and films.

  • https://www.tiktok.com/t/ZTFAcKcHa/

I wrote this content script

  • https://www.tiktok.com/t/ZTFAc3mKA/
  • https://www.tiktok.com/t/ZTFA7JjRW/

I wrote and directed the above.

Here’re some of my content scripts for for platforms like Instagram, TikTok, or YouTube:

Title: Unleash Your Inner Dancer

Duration: 60-90 seconds (for platforms like TikTok/Instagram Reels)

Opening (5-10 seconds):

Visual: Quick, energetic cuts showing a diverse group of dancers warming up in colorful outfits.

Text Overlay: “Unleash Your Inner Dancer”

Music: Upbeat, vibrant track starting with a build-up.

Voiceover (Optional): “It’s time to move, feel the rhythm, and let go.”

Middle (40-60 seconds):

1. Scene 1: Group Dance Performance (10-15 seconds)

Visual: A choreographed group dance, showcasing different styles (Afro dance, high life, contemporary, etc.). Start with wide shots, then transition to close-ups of footwork and facial expressions.

Music: Beat drops with high energy.

Text Overlay: “Dance With A Purpose Academy”

2. Scene 2: Solo Highlight (10-15 seconds)

Visual: Switch to a single dancer performing an expressive solo, blending techniques. Use slow-motion for impactful moves.

Music: Smooth but powerful transition in the beat.

Voiceover: “It’s not just about the moves; it’s about expressing yourself.”

Text Overlay: “What’s Your Dance Style?”

3. Scene 3: Behind the Scenes (10-15 seconds)

Visual: Clips of dancers laughing, adjusting their outfits, and prepping for the performance.

Text Overlay: “More than just a dance—it’s a lifestyle.”

Music: Soft, playful beats here, before returning to high-energy.

Closing (5-10 seconds):

Visual: Group huddle or final pose with everyone smiling and celebrating the end of the routine.

Music: Music fades out or transitions to a cool outro beat.

Text Overlay: “Join Us. Dance With A Purpose. @DWAP #DanceWithPurpose”

Call to Action: “Follow for more!”

SOCIAL MEDIA INFLUENCER/Digital Content Creator

Self Employed
08.2021 - Current
  • @naqiyaysf is my social media name on all platforms
  • 400,000+ followers on TikTok in 4 months of consistency.
  • 7,000+ on instagram in 2 months of consistency.
  • 16,000+ subscribers on Snapchat.
  • https://www.tiktok.com/t/ZTFAc7bwj/
  • https://www.tiktok.com/t/ZTFAWbxbD/
  • https://www.tiktok.com/t/ZTFA3eJ1Q/
  • https://www.tiktok.com/t/ZTFA3JcQp/
  • https://www.tiktok.com/t/ZTFAcK5aU/
  • https://www.tiktok.com/t/ZTFA3NJus/
  • https://www.tiktok.com/t/ZTFAcKE6j/

The above are videos from my page.

SOCIAL MEDIA CONTENT STRATEGIST

Self Employed
08.2018 - Current
  • Some of my clients include; @lisaquama, @kingnature and @realcesh (google recognizes them, they’re content creators/influencers/dancers).

Below, are they’re social media accounts that I manage, respectively.

https://www.tiktok.com/@lisaquama?_t=8qB5LSQDdnu&_r=1

https://www.tiktok.com/@kingnature_?_t=8qB58pKdix9&_r=1

https://www.tiktok.com/@realcesh?_t=8qB5Mo0nA3K&_r=1

  • https://docs.google.com/presentation/d/1NvaZc2GJPvPdiMzMlfaYLyvZ-rqGLa9iPCdqo3A5Sn4/edit?usp=sharing_eil_m&ts=65adba2e

One of my presentations.

PHOTOGRAPHY/ EDITOR (video and Photos)

Self Employed
03.2018 - Current
  • https://www.instagram.com/p/C4DPamxLN2Q/?igsh=eGs2ZDVtdnpzd3Rj
  • https://www.tiktok.com/t/ZTFAW423U/
  • https://www.instagram.com/p/C51MWbfpc4u/?igsh=NjZoMWlyd2pheGhr
  • https://www.tiktok.com/t/ZTFA3bJv9/
  • https://www.tiktok.com/t/ZTFA3qorg/
  • https://www.tiktok.com/t/ZTFA3hsQ1/

Shot and edited these.

Dancer

Dance With A Purpose
New York, New York
06.2017 - Current
  • I’ve been a dancer since I started to walk.
  • Performed in a variety of settings such as theaters, television shows, commercials, music videos, and special events.

https://www.google.com/search?q=kuami+eugene+i+feel+nice&client=safari&sca_esv=2ca2b7159f1ded92&sca_upv=1&channel=iphone_bm&sxsrf=ADLYWIKMFbxUgSNuZBM-msFY4krPMdWUIQ%3A1727760569990&ei=uYj7ZvqUPNOq0PEPgfy0uQU&gs_ssp=eJzj4tVP1zc0LMnKKU5Ot7AwYPSSyC5NzM1USC1NT81LVchUSEtNzVHIy0xOBQAQ7Q19&oq=kuami+eugene+i+fee&gs_lp=EhNtb2JpbGUtZ3dzLXdpei1zZXJwIhJrdWFtaSBldWdlbmUgaSBmZWUqAggAMgUQLhiABDIFEAAYgAQyBRAAGIAEMgUQABiABDIFECEYoAEyBRAhGKABMgUQIRirAjIFECEYqwJIsEBQ3ApYqzhwA3gAkAEAmAGbAqABkg-qAQYxOC4yLjG4AQHIAQD4AQGYAhagAo8PqAIPwgIHEC4YJxjqAsICBxAjGCcY6gLCAg0QLhjHARgnGOoCGK8BwgIEECMYJ8ICChAjGIAEGCcYigXCAgsQLhiABBiRAhiKBcICDhAuGIAEGLEDGIMBGIoFwgIIEC4YgAQYsQPCAg4QABiABBixAxiDARiKBcICChAAGIAEGEMYigXCAgsQLhiABBixAxiDAcICChAAGIAEGBQYhwLCAgoQLhiABBhDGIoFwgIQEC4YgAQY0QMYQxjHARiKBcICCxAuGIAEGMcBGK8BwgIJELkBGIAEGO8EwgILEAAYgAQYsQMYgwHCAgoQLhiABBjlBBgKwgIHEAAYgAQYCsICCxAAGIAEGJECGIoFwgINEC4YgAQYxwEYChivAcICChAuGIAEGBQYhwLCAgYQABgWGB6YAxCIBgGSBwYxOC4zLjGgB4jnAQ&sclient=mobile-gws-wiz-serp

I featured in Kuami Eugene’s I feel nice music video.

  • Participated in numerous dance competitions and shows to demonstrate technique and artistry.

I won the best dancer @sage2019

  • https://www.tiktok.com/t/ZTFA3Pcqw/
  • https://www.tiktok.com/t/ZTFAWw8AV/
  • https://www.tiktok.com/t/ZTFA7JYsd/
  • https://www.tiktok.com/t/ZTFAW4J2W/

The above links are some of my dance videos.

Education

Some College (No Degree) - Pre-Medicine

Prairie State College
Chicago Heights, IL
04-2024

Certification - Real Estate Salesperson

A1 Real Estate And Insurance Institute
The Bronx, NY

High School Diploma -

Tema Secondary School
Tema, Ghana
09-2020

High School Diploma -

Dinashie Preparatory School
Accra, Ghana
06-2017

Skills

  • Excel
  • Maths(Quantitative reasoning, algebra, Calculus, B, A and A scored respectively)
  • Fashion
  • Architectural drawing
  • Content Development
  • Social Media Platforms
  • Social Media Posting
  • Social Media Strategy
  • Media Relations
  • Marketing
  • Customer Engagement
  • Brand Awareness
  • Customer Service
  • Excellent Communication
  • Analytical Skills
  • Analytical Thinking
  • Task Prioritization
  • Social media expertise
  • Influential and Persuasive
  • Problem-Solving
  • Work Planning and Prioritization
  • Teamwork and Collaboration
  • Communication Skills
  • Adobe Photoshop expertise
  • Photography
  • Critical Thinking
  • Goal Setting
  • Self Motivation
  • Scheduling
  • Relationship Building
  • Multitasking
  • Sales and Marketing
  • Adaptability and Flexibility
  • Time Management
  • Team Player
  • Customer Relations

Languages

Twi
Native or Bilingual
Ga
Native or Bilingual
Hausa
Native or Bilingual
English
Native or Bilingual
French
Professional Working

Reference

WILLIAM BOAFO Dance With A Purpose Talent Manager -Formal client (Social Media Content Strategist)

(585) 503-1088 dwpausa@gmail.com


LISA NAA KWAAMA QUAMA DARKO Content Creator/ Influencer/ Dancer Client (Social Media Content Strategist)

+233 20 008 0086 lisaquamadancer@gmail.com


CHARLES QUANSAH JNR Associate Lawyer - Kulendi@Law I worked as his assistant.

+233 27 543 4242 charles.quansah@gmail.com

Timeline

CONTENT WRITER/ DIRECTOR

Self Employed
12.2022 - Current

SOCIAL MEDIA INFLUENCER/Digital Content Creator

Self Employed
08.2021 - Current

SOCIAL MEDIA CONTENT STRATEGIST

Self Employed
08.2018 - Current

PHOTOGRAPHY/ EDITOR (video and Photos)

Self Employed
03.2018 - Current

Dancer

Dance With A Purpose
06.2017 - Current

Some College (No Degree) - Pre-Medicine

Prairie State College

High School Diploma -

Tema Secondary School

High School Diploma -

Dinashie Preparatory School

Certification - Real Estate Salesperson

A1 Real Estate And Insurance Institute

Results Reports

Naqiya Yusif
Naqiya YusifContent Creator/ Social Media Content Strategist