Preferred name: Naqiya Yusif
Passionate professional successful at boosting brand awareness, marketing effectiveness, and bottom line profitability with effective management of day-to-day social media presence and special projects. Expert communicator with personable and highly articulate style. Attentive to dynamics of different products and markets.
A highly skilled Content Creator, Social Media Strategist, and Photographer/Editor with over 400,000 followers on TikTok and gaining over 500,000(average) followers across platforms for clients. Proven track record in boosting brand awareness, managing digital content strategies, and delivering high-quality media that drives audience engagement. Passionate about leveraging creative storytelling and data-driven marketing to deliver results for brands.
Key Results and Achievements
1. Boosting Brand Awareness and Audience Growth
• Increased Social Media Follower Count by 200,000+ in 2months: Developed and executed engaging content strategies across Instagram, YouTube, and TikTok, resulting in a 100% increase in audience size. Leveraged viral content techniques and strategic partnerships with influencers to expand reach.
• Achieved 30% Higher Engagement Rates for Client Campaigns: For Dance With A Purpose Academy (DWP), created dynamic photo and video content that resulted in a 30% increase in likes, shares, and comments on promotional posts. Optimized content formats and timing to match audience preferences.
• Enhanced Brand Visibility through Collaborative Projects: Partnered with brands to create targeted, creative campaigns that aligned with their values. As a result, these collaborations led to an average of 25% growth in brand impressions and increased follower retention for partnered accounts.
2. Marketing Effectiveness and Revenue Generation
• Generated $10,000+ in Sales from Social Media Campaigns: Conceptualized and led a series of social media campaigns that promoted client events and products, which directly contributed to increased revenue. By focusing on clear calls-to-action and targeted content, I boosted sales conversions by 15% for DWP.
• Achieved a 20% ROI for Sponsored Content Partnerships: Managed content creation and distribution for brand sponsorship deals. Collaborated with brands(Nike, Bel aqua etc) to craft authentic, relatable content that resonated with the audience, driving increased engagement and product sales. Achieved an average 20% return on investment (ROI) for sponsored content campaigns.
3. Content Creation and Strategy Execution
• Produced 300+ High-Quality Video and Photo Assets Annually: Led the creation of content for social media platforms, including conceptualization, shooting, editing, and post-production. Delivered high-quality visuals that were integral to achieving consistent engagement across multiple platforms.
• Developed Targeted Social Media Content Strategy for DWP: As a Content Strategist, I spearheaded social media initiatives that targeted specific demographics (teens and young adults interested in dance and fitness). By tailoring content to audience preferences, the academy experienced a 20% increase in event attendance over the year.
4. Project and Campaign Management
• Led Social Media Rebranding Project for Dance With A Purpose Academy: Managed a comprehensive rebranding project for DWP’s social media presence, transforming its visual and messaging strategy. The result was a more cohesive brand identity that resonated with their target audience, boosting follower growth by 15% in the first three months post-launch.
• Successfully Managed Multiple Social Media Accounts Simultaneously: Oversaw 5+ social media accounts for various brands and projects, ensuring consistent, high-quality output while managing deadlines and optimizing content performance for each platform. Achieved increased engagement on all accounts by aligning content with platform-specific algorithms and trends.
5. Photography and Editing Excellence
• Photographed and Edited 200+ Professional Shoots for Brand Campaigns: Delivered visually compelling, on-brand photography and video content for campaigns, resulting in increased client satisfaction and repeat business. Consistently delivered images and videos that garnered high engagement (average of 10,000+ views per post).
• Achieved Viral Content with 1,000,000+ Views: Produced and edited several short-form videos that went viral on TikTok and Instagram Reels, collectively accumulating over 100,000+ views. Videos focused on lifestyle, dance, and fitness, effectively engaging target demographics and driving traffic to client accounts.
Skills and Tools Utilized
• Content Creation Tools: Adobe Premiere Pro, Final Cut Pro, Lightroom, Canva.
• Social Media Platforms: Instagram, YouTube, TikTok, Instagram and Snapchat.
• Analytics & Optimization: Google Analytics, Hootsuite, Sprout Social, Instagram Insights, YouTube Analytics.
• Collaborations & Partnerships: Managed influencer partnerships, brand sponsorships, and collaborative marketing efforts.
Art is whatever you want it to be. I put my imagination into words and films.
I wrote this content script
I wrote and directed the above.
Here’re some of my content scripts for for platforms like Instagram, TikTok, or YouTube:
Title: Unleash Your Inner Dancer
Duration: 60-90 seconds (for platforms like TikTok/Instagram Reels)
Opening (5-10 seconds):
• Visual: Quick, energetic cuts showing a diverse group of dancers warming up in colorful outfits.
• Text Overlay: “Unleash Your Inner Dancer”
• Music: Upbeat, vibrant track starting with a build-up.
• Voiceover (Optional): “It’s time to move, feel the rhythm, and let go.”
Middle (40-60 seconds):
1. Scene 1: Group Dance Performance (10-15 seconds)
• Visual: A choreographed group dance, showcasing different styles (Afro dance, high life, contemporary, etc.). Start with wide shots, then transition to close-ups of footwork and facial expressions.
• Music: Beat drops with high energy.
• Text Overlay: “Dance With A Purpose Academy”
2. Scene 2: Solo Highlight (10-15 seconds)
• Visual: Switch to a single dancer performing an expressive solo, blending techniques. Use slow-motion for impactful moves.
• Music: Smooth but powerful transition in the beat.
• Voiceover: “It’s not just about the moves; it’s about expressing yourself.”
• Text Overlay: “What’s Your Dance Style?”
3. Scene 3: Behind the Scenes (10-15 seconds)
• Visual: Clips of dancers laughing, adjusting their outfits, and prepping for the performance.
• Text Overlay: “More than just a dance—it’s a lifestyle.”
• Music: Soft, playful beats here, before returning to high-energy.
Closing (5-10 seconds):
• Visual: Group huddle or final pose with everyone smiling and celebrating the end of the routine.
• Music: Music fades out or transitions to a cool outro beat.
• Text Overlay: “Join Us. Dance With A Purpose. @DWAP #DanceWithPurpose”
• Call to Action: “Follow for more!”
The above are videos from my page.
Below, are they’re social media accounts that I manage, respectively.
https://www.tiktok.com/@lisaquama?_t=8qB5LSQDdnu&_r=1
https://www.tiktok.com/@kingnature_?_t=8qB58pKdix9&_r=1
https://www.tiktok.com/@realcesh?_t=8qB5Mo0nA3K&_r=1
One of my presentations.
Shot and edited these.
https://www.google.com/search?q=kuami+eugene+i+feel+nice&client=safari&sca_esv=2ca2b7159f1ded92&sca_upv=1&channel=iphone_bm&sxsrf=ADLYWIKMFbxUgSNuZBM-msFY4krPMdWUIQ%3A1727760569990&ei=uYj7ZvqUPNOq0PEPgfy0uQU&gs_ssp=eJzj4tVP1zc0LMnKKU5Ot7AwYPSSyC5NzM1USC1NT81LVchUSEtNzVHIy0xOBQAQ7Q19&oq=kuami+eugene+i+fee&gs_lp=EhNtb2JpbGUtZ3dzLXdpei1zZXJwIhJrdWFtaSBldWdlbmUgaSBmZWUqAggAMgUQLhiABDIFEAAYgAQyBRAAGIAEMgUQABiABDIFECEYoAEyBRAhGKABMgUQIRirAjIFECEYqwJIsEBQ3ApYqzhwA3gAkAEAmAGbAqABkg-qAQYxOC4yLjG4AQHIAQD4AQGYAhagAo8PqAIPwgIHEC4YJxjqAsICBxAjGCcY6gLCAg0QLhjHARgnGOoCGK8BwgIEECMYJ8ICChAjGIAEGCcYigXCAgsQLhiABBiRAhiKBcICDhAuGIAEGLEDGIMBGIoFwgIIEC4YgAQYsQPCAg4QABiABBixAxiDARiKBcICChAAGIAEGEMYigXCAgsQLhiABBixAxiDAcICChAAGIAEGBQYhwLCAgoQLhiABBhDGIoFwgIQEC4YgAQY0QMYQxjHARiKBcICCxAuGIAEGMcBGK8BwgIJELkBGIAEGO8EwgILEAAYgAQYsQMYgwHCAgoQLhiABBjlBBgKwgIHEAAYgAQYCsICCxAAGIAEGJECGIoFwgINEC4YgAQYxwEYChivAcICChAuGIAEGBQYhwLCAgYQABgWGB6YAxCIBgGSBwYxOC4zLjGgB4jnAQ&sclient=mobile-gws-wiz-serp
I featured in Kuami Eugene’s I feel nice music video.
I won the best dancer @sage2019
The above links are some of my dance videos.
WILLIAM BOAFO Dance With A Purpose Talent Manager -Formal client (Social Media Content Strategist)
(585) 503-1088 dwpausa@gmail.com
LISA NAA KWAAMA QUAMA DARKO Content Creator/ Influencer/ Dancer Client (Social Media Content Strategist)
+233 20 008 0086 lisaquamadancer@gmail.com
CHARLES QUANSAH JNR Associate Lawyer - Kulendi@Law I worked as his assistant.
+233 27 543 4242 charles.quansah@gmail.com