Fatima Belfakhir
Charlotte,NC
Summary
Experienced head of marketing with a track record in developing and executing innovative marketing campaigns that boost brand awareness and engagement. Skilled in social media management, content creation, and leveraging cultural insights for consumer engagement. Fluent in English, Arabic, and French.
Overview
2
2
years of professional experience
Work History
Head of Marketing and Social Media
UNCC
Charlotte, NC
01.2023 - Current
- Developed and executed comprehensive marketing strategies, increasing student engagement and participation in events by over 30%.
- Managed social media platforms, creating engaging content that grew the follower base by 12% within one year.
- Collaborated with cross-functional teams to align marketing efforts with university objectives.
- Analyzed metrics to optimize future strategies and improve outreach.
Sales Floor Manager
Macy's
Charlotte, NC
05.2023 - 12.2023
- Led a team in the clothing department, ensuring exceptional customer service and operational efficiency.
- Trained and mentored staff on sales techniques and product knowledge, resulting in a 15% increase in department sales.
- Managed inventory levels and merchandising strategies to enhance product visibility and customer engagement.
- Analyzed sales data to identify trends and inform decision-making, contributing to the overall success of the store.
Beauty, Health, and Wellness Marketing Associate
target
Charlotte, NC
12.2022 - 05.2023
- Created and managed content focused on beauty and wellness, achieving a 25% growth in engagement.
- Conducted market research to identify trends and consumer preferences, informing promotional strategies.
Education
Bachelor of Science - Business Administration- Management
The University of North Carolina At Charlotte
Charlotte, NC08-2024
Bachelor of Science - Business Administration- Marketing
The University of North Carolina At Charlotte
Charlotte, NC05-2024
Skills
- Brand Strategy Development
- Social Media Management
- Marketing Analytics
- Customer Engagement
- Team Leadership
- Market Research
- Data-Driven Decision Making
- Communication and Collaboration
Languages
Arabic
Native/ Bilingual
French
Native/ Bilingual
English
Native/ Bilingual
Timeline
Sales Floor Manager
Macy's
05.2023 - 12.2023
Head of Marketing and Social Media
UNCC
01.2023 - Current
Beauty, Health, and Wellness Marketing Associate
target
12.2022 - 05.2023
Bachelor of Science - Business Administration- Management
The University of North Carolina At Charlotte
Bachelor of Science - Business Administration- Marketing
The University of North Carolina At Charlotte
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