Summary
Overview
Work History
Education
Skills
Timeline
Generic

Fatima Martinez-Sanchez

Fresno,CA

Summary

Dynamic and detail-oriented Visual Merchandising Specialist and Sales Associate with hands-on experience at Forever 21. Proven track record in enhancing brand identity through innovative visual displays and product placements that drive customer engagement and increase sales. Adept at delivering excellent customer service, collaborating with teams, and maintaining high operational and aesthetic standards in fast-paced retail environments. Strong communicator with a passion for fashion, trends, and delivering an exceptional in-store experience.

Overview

5
5
years of professional experience
1
1
Language

Work History

Visual Merchandising Specialist

Forever 21
Fresno, California
01.2024 - 04.2025
  • Contributed to overall brand identity by ensuring a cohesive look across all marketing materials, including signage, packaging, and promotional collateral.
  • Boosted sales performance by strategically placing promotional items and best sellers in high-traffic areas.
  • Developed eye-catching window displays that successfully attracted passing shoppers into the store, increasing walk-in traffic significantly.
  • Worked with store managers to implement new displays, promotions and store layout changes.
  • Monitored and replenished display inventory and restructured according to available stock.
  • Maintained a clean, organized, and safe shopping environment.

Brand Ambassador

Forever 21
Fresno, California
11.2019 - 01.2024
  • Delivered proactive support and resolved inquiries and complaints to enhance company reputation.
  • Educated consumers about product benefits, leading to increased interest and sales conversions.
  • Supported store operations with merchandising, restocking, and visual standards.
  • Collaborated with leadership to resolve customer concerns and ensure adherence to company policies and procedures.
  • Maintained a professional demeanor and trained new store associates in best practices.
  • Assisted with "Buy Online, Pick Up in Store" (BOPIS) and ship-from-store orders.
  • Adhered to company guidelines including appearance, safety, and loss prevention standards.
  • Maintained strong communication and time management skills while working effectively as part of a team.

Education

Bachelor of Science - Marketing

California State University, Fresno
Fresno, CA

Skills

  • Customer Service

  • Consumer Engagement

  • Visual Merchandising

  • POS & Inventory Management

  • Team Collaboration & Communication

  • Digital Sales (BOPIS, Ship-from-Store)

  • Time Management

  • Multitasking

  • Problem Solving

Timeline

Visual Merchandising Specialist

Forever 21
01.2024 - 04.2025

Brand Ambassador

Forever 21
11.2019 - 01.2024

Bachelor of Science - Marketing

California State University, Fresno
Fatima Martinez-Sanchez