Fatima Saleem
New York,NY
Summary
Creative Psychology undergraduate with a Media Studies minor from CUNY Hunter College, proficient in leading marketing campaigns and implementing social media strategies that significantly enhance engagement. Demonstrates expertise in content creation, branding, and team leadership, supported by certifications in Google Analytics, Digital Marketing, and HubSpot. Passionate about leveraging media to elevate student voices and foster impactful connections in the community.
Overview
6
6
years of professional experience
Work History
Social Media Manager/Club Marketer
Bengali Student Association
New York City, NY
08.2024 - Current
- Oversee the club’s digital presence and marketing efforts to enhance engagement and visibility within the campus community.
- Design and schedule social media content across platforms.
- Create promotional materials for cultural events and fundraisers.
- Develop outreach strategies in collaboration with the executive board.
- Strengthen skills in content creation, branding, digital marketing, communication, design, and event promotion.
Head of Marketing & Advertisement
Freebies Hunter
New York City, NY
08.2023 - Current
- Implement marketing campaigns on campus and social media to enhance engagement and membership.
- Collaborate with local businesses and organizations to secure deals, partnerships, and sponsorships.
- Report on campaign performance, student engagement, and the overall impact of outreach efforts.
- Manage a small team of creatives to maintain consistent branding and communication across all platforms.
Freelance Tutor (English/Writing)
Self-employed
Staten Island, NY
09.2022 - Current
- Guide students in achieving their academic goals by developing personalized lesson plans and effective study strategies.
- Adapt teaching methods to accommodate different learning styles, ensuring clarity and comprehension in complex subjects.
- Communicate regularly with parents to discuss student progress, and provide recommendations for continued academic growth.
- Conduct tutoring sessions efficiently, meeting diverse learning needs.
- Fostered an encouraging environment for improved student engagement.
Director of Sales and Marketing
Community Affairs Project
Staten Island, NY
09.2019 - 06.2021
- Directed marketing and advertising initiatives, overseeing the production of promotional assets to enhance outreach and student engagement.
- Designed pricing strategies for diverse products and services, aligning with current market trends, and student needs.
- Created and managed budgets to support sales and marketing campaigns, ensuring efficient use of resources.
- Developed and executed marketing strategies that significantly increased event visibility and attendance.
- Instrumental in event planning and execution, coordinating logistics efficiently.
- Gained strong expertise in event planning, strategic communication, time management, and on-site operations.
Education
Bachelor of Arts - Psychology
CUNY Hunter College
New York City05-2026
High School Diploma -
The Michael J. Petrides School
Staten Island, NY06-2022
Skills
- Social Media Marketing
- Digital Content Development
- Event Planning
- Data Analysis
- Digital Advertising
- Collaboration
Languages
English
Native/ Bilingual
Urdu
Native/ Bilingual
Hindi
Native/ Bilingual
Spanish
Limited
Software Skills
- Microsoft Word
- Microsoft Excel
- Microsoft Outlook
- Microsoft PowerPoint
- JASP
- SEO tools
- HubSpot
Timeline
Social Media Manager/Club Marketer
Bengali Student Association
08.2024 - Current
Head of Marketing & Advertisement
Freebies Hunter
08.2023 - Current
Freelance Tutor (English/Writing)
Self-employed
09.2022 - Current
Director of Sales and Marketing
Community Affairs Project
09.2019 - 06.2021
Bachelor of Arts - Psychology
CUNY Hunter College
High School Diploma -
The Michael J. Petrides School