Fatoumata Kaba
Overview
3
3
years of professional experience
Work History
Program Manager
Repurpose
Manhattan, New York
06.2026 - Current
- Facilitated team meetings to discuss project updates and align objectives.
- Managed documentation for projects, maintaining accuracy and organization.
- Implemented process improvements to enhance operational effectiveness and reliability.
Marketing Operations Analyst
Foot Locker
Manhattan, USA
02.2026 - Current
- Analyzed marketing data to identify trends and support decision-making processes.
- Supported the implementation of marketing automation tools for improved efficiency.
- Coordinated campaign logistics and schedules for streamlined execution across channels
- Aligned visual merchandising efforts with brand standards to enhance customer experience
- Observed customer behavior and trends to identify popular products and styles
Digital Marketing Intern
House of CB
London, UK
09.2025 - 12.2025
- Analyzed social media strategies and brand positioning of a London-based fashion brand, focusing on content style, audience engagement, and visual identity
- Evaluated fashion and digital marketing trends to understand consumer preferences and emerging strategies
- Developed mock social media campaigns and content ideas aligned with brand voice and target audience
- Researched competitor brands to identify differences in messaging, branding, and engagement tactics
- Strengthened skills in content planning, brand storytelling, and audience targeting
Graphic Design Intern
CodeSpeak Lab
Manhattan, USA
07.2023 - 08.2023
- Designed social media graphics and promotional materials using Adobe Photoshop to support marketing initiatives
- Collaborated with team members to brainstorm and develop creative concepts for digital content
- Assisted in creating visually engaging content aligned with brand messaging and campaign goals
- Contributed to content strategies aimed at increasing audience engagement
Education
Bachelor of Science - Business Management and Marketing
New York University
New York05-2028
Skills
- Canva
- Adobe Photoshop
- Social Media Content Creation
- Branding & Content Strategy
- Google Analytics
- Email Marketing
- Microsoft Office
- Google Workspace
- Excel
- Data analysis
- Customer service
- Team collaboration
Projects
Marketing Research Project - Fenty Beauty & Hair Care, Intro to Marketing Class, New York University, 09/2025, 11/2025, Conducted a comparative brand analysis of Fenty Beauty and Fenty Hair Care, Researched market expansion strategies for established brands entering new product sectors, Evaluated consumer perception and brand recognition to assess ease of diversification, Developed insights on leveraging brand popularity to drive new product adoption
Languages
- English
- Korean
- Mandingo
Timeline
Program Manager
Repurpose
06.2026 - Current
Marketing Operations Analyst
Foot Locker
02.2026 - Current
Digital Marketing Intern
House of CB
09.2025 - 12.2025
Graphic Design Intern
CodeSpeak Lab
07.2023 - 08.2023
Bachelor of Science - Business Management and Marketing
New York University