Fauna Morrison
University Partners
Dallas,TX
6
years of professional experience
Results-driven Student Housing Marketing Professional with expertise in portfolio marketing, lease-ups, social media, outreach, and resident engagement across 45 properties. Experience includes leading new developments, executing marketing campaigns, and conducting market analysis for acquisitions. Developed essential tools like marketing calendars and outreach initiatives, contributing to consistent high pre-lease rates and resident renewals.
Work History
Training & Development Specialist
2 Years 3 Months- Partner with Marketing, Operations, Revenue Management, and Executive Leadership to develop portfolio-wide marketing and leasing initiatives supporting traffic, conversion, renewals, resident engagement, online reputation, and overall property performance.
- Traveled to communities nationwide to provide hands-on marketing support and coaching, collaborating with onsite teams to evaluate performance and enhance property-specific marketing strategies.
- Work directly with onsite teams to develop monthly marketing calendars based on leasing goals, property needs, resident engagement opportunities, campus activity, local events, outreach opportunities, and target audiences.
- Create portfolio-wide marketing training, resources, standards, and playbooks that establish clear expectations and provide onsite teams with actionable strategies for marketing execution.
- Developed training and resources for renewal and lease launch processes, focusing on campaign rollout, marketing expectations, and effective communication with residents and prospects.
- Develop and communicate social media standards and best practices, including expectations around content planning, posting, brand consistency, property storytelling, resident engagement, and showcasing the student living experience.
- Establish monthly marketing calendar expectations and create resources to help teams strategically plan social media content, resident events, outreach, local partnerships, leasing campaigns, and community engagement.
- Develop training and resources for housing fair setup and execution, helping onsite teams create engaging, organized, and consistent property representation at campus housing fairs and other marketing events.
- Coach onsite teams on outreach marketing and local partnership strategies, including collaborations with local businesses, Greek organizations, university athletics, student organizations, campus departments, and other community partners to increase property awareness and generate leads.
- Assisted teams in identifying opportunities for cross-promotional partnerships and local outreach, fostering collaborations with businesses and organizations to enhance property awareness.
Leasing & Marketing Coordinator
1 Year- Led the lease-up of a new student housing development from initial launch through move-in day, managing leasing and marketing strategy throughout the full development lifecycle.
- Developed and executed the property's lease-up marketing strategy, adapting campaigns, outreach, promotions, events, and leasing initiatives based on leasing pace, availability, market conditions, and competitive activity.
- Coordinated with onsite and corporate teams on pre-leasing efforts, marketing campaigns, outreach initiatives, prospect communications, events, and move-in preparation, ensuring alignment and consistency throughout the lease-up.
- Monitored leasing performance and competitive conditions throughout the development's lease-up, identifying opportunities to adjust marketing and leasing strategy to support occupancy goals.
- Supported marketing, leasing, and renewal strategy across a portfolio of 45 student housing communities.
- Conducted comprehensive competitive market analysis for 18 newly acquired communities during University Partners' largest acquisition to date, evaluating competitor pricing, specials, positioning, occupancy, and market conditions to inform pricing and marketing strategy.
- Developed portfolio-wide renewal campaign for 45 communities, creating campaign concept, slogan, branding, graphics, resident communications, and onsite execution resources to enhance resident retention.
- Partnered with Marketing, Operations, and Revenue Management to evaluate occupancy trends, leasing pace, competitor activity, pricing, and concessions and identify opportunities to strengthen property positioning and leasing performance.
- Developed portfolio marketing resources and campaign materials that enabled communities to execute company initiatives consistently while adapting strategies to their individual markets.
- Supported onsite teams with social media strategy, outreach marketing, resident events, renewal campaigns, leasing promotions, and prospect engagement.
- Assisted properties in identifying marketing opportunities based on competitive conditions, leasing performance, campus activity, target audiences, and local market conditions.
- Supported newly acquired communities in marketing transitions and integration into University Partners' brand and standards, facilitating a smooth transition and maintaining brand integrity.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Assistant Community Manager / Leasing Manager
1 Year 9 Months- Developed and executed leasing and marketing initiatives that contributed to 100% prelease for two consecutive years.
- Helped achieve 95% prelease while maintaining the highest rental rates within the competitive market, supporting strong leasing performance while protecting rate.
- Planned and executed resident events, outreach initiatives, renewal marketing, social media campaigns, and resident engagement strategies that contributed to approximately 30% resident renewals.
- Led property-level marketing and social media strategy across Instagram, Facebook, and TikTok, strengthening brand awareness, resident engagement, event participation, and leasing visibility.
- Planned and executed resident events, outreach initiatives, renewal marketing, social media campaigns, and engagement strategies, driving approximately 30% resident renewals.
- Developed property-specific marketing strategies based on leasing pace, availability, competitor activity, resident behavior, campus activity, and local market conditions.
- Developed targeted marketing strategies based on leasing pace, availability, competitor activity, resident behavior, campus activity, and local market conditions to enhance property visibility.
- Created social media content showcasing property lifestyle, amenities, events, resident experience, and leasing opportunities, increasing engagement and brand awareness.
- Managed the prospect journey from initial inquiry through lease execution while identifying opportunities to strengthen follow-up and conversion.
- Received University Partners' Overall Best Marketing and Overall Best Social Media honors for two consecutive years.
Leasing Professional
1 Year- Generated approximately $1.6M in personal leasing revenue while supporting leasing and marketing efforts for a 900+ unit student housing community.
- Executed prospect follow-up, conducted tours, engaged residents, and implemented outreach marketing and leasing initiatives to drive occupancy.
- Supported property marketing efforts, enhancing understanding of brand positioning, customer experience, prospect needs, and leasing performance to inform strategy.
- Facilitated lease agreements and renewals, ensuring compliance with company policies and local regulations.
- Managed resident inquiries and concerns, enhancing tenant satisfaction through effective communication.
- Participated in regular training sessions to stay updated on industry trends and best practices in property management.
Education
Bachelor of Science - Communications
Skills
Portfolio Marketing Strategy
Student Housing Marketing
New development leasing
Leasing Strategy
Renewal Marketing
Lease Launch Strategy
Campaign Development
Market analysis
Social Media Strategy
Outreach Marketing
Local & Campus Partnerships
Resident Engagement
Property transitions
E-learning development
Adult learning principles
Timeline
Training & Development Specialist
University Partners
06.2024 - CurrentRead More
Leasing & Marketing Coordinator
University Partners
06.2023 - 06.2024Read More
Assistant Community Manager / Leasing Manager
University Partners
09.2021 - 06.2023Read More
Leasing Professional
Asset Living
09.2020 - 09.2021Read More
Arizona State University
Bachelor of Science from Communications
Read More
SELECTED MARKETING EXPERIENCE & RESULTS
- PORTFOLIO MARKETING — 45 COMMUNITIES: Develop and support marketing, leasing, renewal, social media, outreach, reputation, and resident engagement initiatives across a 45-community student housing portfolio.
- NEW DEVELOPMENT LEASE-UP: Led the leasing and marketing strategy for a new student housing development from initial launch through move-in day, adjusting strategy throughout the lease-up based on performance and market conditions.
- MARKETING & SOCIAL MEDIA RECOGNITION: Received University Partners' Overall Best Marketing and Overall Best Social Media honors for two consecutive years.
- PORTFOLIO-WIDE RENEWAL CAMPAIGN: Developed the concept, slogan, branding, graphics, resident communications, and execution resources for a renewal campaign deployed across 45 communities.
- FIELD MARKETING SUPPORT: Travel nationwide to work directly with onsite teams on property-specific marketing strategies, monthly marketing calendars, outreach opportunities, leasing initiatives, and marketing execution.
- OUTREACH & PARTNERSHIPS: Develop resources and coach onsite teams on partnerships and collaborations with local businesses, Greek organizations, university athletics, student organizations, campus departments, and community partners.
- SOCIAL MEDIA STRATEGY: Develop portfolio social media standards, content planning expectations, and resources that help onsite teams create consistent, engaging, and property-specific content.
- MARKETING TRAINING & STANDARDS: Create portfolio resources covering renewal and lease launch strategy, social media standards, monthly marketing calendars, housing fair setup, outreach initiatives, local partnerships, resident engagement, and marketing execution.
- ACQUISITION MARKET ANALYSIS — 18 COMMUNITIES: Conducted competitive market analysis for 18 newly acquired communities during University Partners' largest acquisition to support pricing and market positioning.
- 100% PRELEASE — TWO CONSECUTIVE YEARS: Led onsite marketing and leasing initiatives that contributed to full prelease performance for two consecutive years.
- 95% PRELEASE + TOP-OF-MARKET RATES: Helped achieve 95% prelease while maintaining the highest rental rates within the competitive market.
- ~30% RESIDENT RENEWALS: Supported resident retention through events, engagement, outreach, and renewal marketing initiatives.
- $1.6M PERSONAL LEASING REVENUE: Generated approximately $1.6M in personal leasing revenue while working at a 900+ unit student housing community.