Federico Rojas

Operations Department:

• Led a comprehensive website audit to improve Paystand's performance, user engagement, and technical framework.
• Enhanced SEO strategies, refined website content, and conducted competitor analysis to align with industry best practices.
• Formulated and presented strategic improvement plans with actionable recommendations.

Foundation (Paystand.org):

• Analyzed blockchain technology and its potential applications, focusing on economic inclusion and financial stability.
• Designed and developed a Bitcoin 101 course to educate employees and stakeholders on Bitcoin and blockchain fundamentals.
• Led Bitcoin mining exploration in Colombia, including market analysis, price negotiations, and presentations to senior energy executives.

• Researched Bitcoin's impact on circular economies, focusing on Latin America's financial landscape, and supported an NGO in El Salvador with social media strategies to promote blockchain adoption.
• Contributed to digital finance projects, evaluating financial literacy initiatives and collaborating on innovative solutions and strategic planning.

• Played a pivotal role in bilingual brainstorming sessions, bridging concepts between languages and adapting them to the US market's needs.
• Led the development of creative ideas to mold the brand's identity, messaging, and visual elements.
• Translated and extrapolated concepts, ensuring resonance with the domestic market and enhancing brand relevance.

• Collaborated with organizers to ensure seamless logistics and setup for community-focused events, enhancing overall event flow and participant experience.
• Assisted in organizing event venues, managing technical aspects, and supporting speakers and attendees.
• Gained valuable experience in nonprofit operations, particularly in serving underrepresented Latino youth.