Summary
Overview
Work History
Skills
References
Timeline
Generic

Felicia Richardson

Dallas

Summary

Dynamic and accomplished Retail General Manager with 30+ years leading high-end and luxury retail environments across national brands. Expertise in managing multimillion-dollar operations, scaling client experience, and developing top-tier teams. Strong background in P&L accountability, luxury service delivery, talent development, and visual merchandising. Known for exceeding sales targets, optimizing retail systems, and delivering elevated customer service in competitive, style-conscious markets.

Overview

26
26
years of professional experience

Work History

Co-Owner | Licensed Car Broker & Finance Officer

Fly Wheelz Auto
Tampa
11.2019 - Current
  • Co-founded dealership with responsibility for all operational, financial, and customer-facing functions.
  • Negotiated financing, managed customer service, and ensured compliance with regulatory requirements.

Showroom Manager

Yardbird / Best Buy
Dallas
- Current
  • Lead premium showroom operations, specializing in upscale outdoor furniture.
  • Drive team performance, client satisfaction, and KPI achievement in a high-touch environment.
  • Maintain showroom standards aligned with corporate branding and visual expectations.

Store Manager

Brooks Brothers
Southlake
12.2018 - 11.2019
  • Oversaw $3M annual volume, leading store operations, employee training, and client relations.
  • Executed high-standard sales plans, inventory strategies, and service initiatives.

Service Manager

Tourneau
Beverly Hills
07.2017 - 09.2018
  • Managed after-sale service for luxury timepieces; drove service excellence and client loyalty.
  • Supported sales team with product support, warranty knowledge, and retention strategies.

Sales Professional

Ralph Lauren
Beverly Hills
08.2016 - 07.2017
  • Delivered exceptional, personalized shopping experiences to luxury clientele on Rodeo Drive.
  • Consistently exceeded individual sales goals while maintaining elevated brand presence.

District Operations Manager

Williams-Sonoma
Calabasas
08.2015 - 02.2016
  • Directed operations across several locations totaling $4M-$6M in annual volume.
  • Trained store leaders, monitored compliance, and executed labor and inventory strategies.

Store Manager / SW District Operations Specialist

Kate Spade
Los Angeles District
07.2008 - 08.2015
  • Managed flagship-level locations with annual volumes up to $8M.
  • Partnered with corporate on regional operations, sales planning, and merchandising.

Area Manager

Event Network
Los Angeles
06.2007 - 07.2008
  • Oversaw museum store operations generating $7M in combined annual sales.
  • Managed staffing, product merchandising, and guest experience.

D.M.I.T. (District Manager in Training)

Charlotte Russe
Topanga
11.2006 - 05.2007
  • Trained across district-level roles overseeing $8M+ in volume and high-volume stores.

General Manager / District HR & Asset Protection Trainer / Studio Coordinator

Banana Republic (Gap Inc.)
West Los Angeles
06.1999 - 11.2006
  • Managed stores up to $22M in volume, led team hiring and development, and spearheaded loss prevention initiatives.
  • Developed training programs and brand partnerships through studio services.

Skills

  • Luxury Retail Management
  • Clienteling & VIP Experience
  • P&L Management & Sales Growth
  • Visual Merchandising
  • Strategic Store Planning
  • Team Leadership & Staff Development
  • CRM & Customer Loyalty
  • Multi-Unit/District Oversight
  • Training, Onboarding & Succession Planning
  • Labor Scheduling & Workforce Optimization
  • Inventory & Loss Prevention
  • Cross-functional Communication

References

Available upon request

Timeline

Co-Owner | Licensed Car Broker & Finance Officer

Fly Wheelz Auto
11.2019 - Current

Store Manager

Brooks Brothers
12.2018 - 11.2019

Service Manager

Tourneau
07.2017 - 09.2018

Sales Professional

Ralph Lauren
08.2016 - 07.2017

District Operations Manager

Williams-Sonoma
08.2015 - 02.2016

Store Manager / SW District Operations Specialist

Kate Spade
07.2008 - 08.2015

Area Manager

Event Network
06.2007 - 07.2008

D.M.I.T. (District Manager in Training)

Charlotte Russe
11.2006 - 05.2007

General Manager / District HR & Asset Protection Trainer / Studio Coordinator

Banana Republic (Gap Inc.)
06.1999 - 11.2006

Showroom Manager

Yardbird / Best Buy
- Current

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