Felicita Carmen Zapata
Director of Marketing, Community Relations PR
American Fork,Utah
Summary
Proactive and achievement-oriented Marketing, Sales, Community, and Hospitality Professional bringing 10+ years of marketing and leadership experience. Articulate communicator, natural leader, and organized manager. Implements strategic and tactical marketing campaigns, thriving in bringing teams together, and communities the information and resources needed to drive engagement and sales. Ability to boost program operation efficiencies, conversion rates, and performance. Well-versed in both online and traditional marketing interpersonal approaches.
Overview
10
10
years of professional experience
Work History
Director of Marketing Community Relations
Holy Cross Hospital Mountain Point Medical Center
Lehi, Utah
07.2021 - 09.2023
- Collected and analyzed data to identify community needs before implementing programs to multiple audiences across the county.
- Assisted with the development of outreach strategies and marketing tools to reach priority audiences.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Collaborated with program teams, community organizations, peers, and volunteers in the execution of events and activities.
- Continually maintained and improved company's reputation and positive image in markets served.
Director of Sales and Marketing
Hyatt Place, PEG Hospitality
Provo, Utah
03.2018 - 07.2021
- Managed sales promotions and marketing strategies on major social media sites.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Analyzed and forecasted monthly sales data of existing marketed companies within designated area.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Utilized CRM software to track sales progression and communicate project needs.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Communicated product quality and market comparisons by creating sales presentations.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Built relationships with customers and community to establish long-term business growth.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Director of Sales and Marketing
Home2 Suites Hilton, PEG Hospitality
Lehi, Utah
03.2014 - 03.2018
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
- Built relationships with customers and community to establish long-term business growth.
- Analyzed and forecasted monthly sales data of existing marketed companies within designated area.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Utilized CRM software to track sales progression and communicate project needs.
Education
Bachelor’s Degree - Hospitality Administration
Utah Valley University
2025
Associate Degree - Hospitality Management
Stevens-Henager College of Business
Accomplishments
- Awarded the Prestigious President’s Award 2022, Point of the Mountain Chamber of Commerce
- Recognized with The Point Recognition 2022, Holy Cross Hospital Mountain Point
- The HIVE” Spelling Bee Award, Project Read 2022
- Won1st Place People Choice Award Marketing 2022, American Fork Chamber of Commerce
- Awarded the Distinguished Service Award 2021, Point of the Mountain Chamber of Commerce.
- Served as UHA Committee Member, working on projects designed to keep the community informed, working with media on public service announcements and/or videography https://www.utahhospitals.org/
- Project Read, Changing lives through literacy, committee member Https://projectreadutah.org/
- Lehi Serves Committee Member https://www.justserve.org/lehiarea
- Utah County Women in Business Committee member https://www.americanforkchamber.org/women-in-business
- Point of the Mountain Chamber of Commerce Board Member, Ambassador Committee past Chair
- Steward Healthcare Hospital Governing Board Member 2021
- Mountain Point Medical Center Committee presenter of the “You Make a Difference”2023 academic year (64+ awards)
- 2022-2023 Career Exploration Fairs for High Schools for ASD for over 6400 students. A collaboration with Tom Wood-Work-Based Learning Director for Alpine School District
- Served on volunteer committees for Pleasant Grove, Lindon, American Fork, Point of the Mountain, Chambers of Commerce fundraising golf tournaments.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
"Integrity is doing the right thing, even when no one is watching."
C.S. Lewis
Skills
- Stakeholder Relations
- Promotional Campaigns
- Cost Management
- Campaign Planning
- PR Events
- Communications Management
- Business Development Support
- Microsoft Office
- Creating Collateral
- Staff Management
- Marketing Campaign Development
- Networking
Timeline
Director of Marketing Community Relations
Holy Cross Hospital Mountain Point Medical Center
07.2021 - 09.2023
Director of Sales and Marketing
Hyatt Place, PEG Hospitality
03.2018 - 07.2021
Director of Sales and Marketing
Home2 Suites Hilton, PEG Hospitality
03.2014 - 03.2018
Bachelor’s Degree - Hospitality Administration
Utah Valley University
Associate Degree - Hospitality Management
Stevens-Henager College of Business
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