FELIPE REBELLON
Global Business Leader | Market Development & Commercial Strategy
Orlando
Summary
Global business leader with extensive experience in commercial strategy, market development, and driving business growth across the financial and professional services sectors. Proven track record in navigating multicultural environments, fostering customer-centric cultures, and achieving significant revenue growth. Expertise in leading cross-functional teams, developing sustainable talent strategies, and sponsoring transformative initiatives that leverage data-driven insights and predictive analytics. Fluent in Spanish, English, and Portuguese, offering adaptability, innovation, and multicultural fluency to effectively implement strategic initiatives in dynamic markets.
Overview
21
21
years of professional experience
2010
2010
years of post-secondary education
3
3
Languages
Work History
Executive Director, Clients & Markets, Americas
KPMG US
08.2024 - Current
- Drive go-to-market strategies across Audit, Tax, and Advisory, enabling cross-functional alignment and strategic regional execution
- Facilitate regional collaboration, leveraging interpersonal relationships and cross-border insights to enhance commercial outcomes
- Lead strategic initiatives, including Pricing Strategy, Audit Growth Plans, Big Deal pursuits, and integration of South America, Mexico, and Central America into unified business units
- Develop and lead a regional training program for over 2,000 managers, enhancing commercial acumen and go-to-market effectiveness, while facilitating its implementation and execution, directly contributing to executive development across the region.
Markets Development Partner, South America Cluster
KPMG Brasil
05.2017 - Current
- Defined and executed regional commercial strategy across 9 countries, driving portfolio growth from $60M with a consistent CAGR of ~20% (FY 2019–2023)
- Implemented strategic key account selection criteria, enabling sharper commercial focus and organizational improvements, resulting in sustainable sales growth
- Led transformative initiatives, including KPMG Business School, significantly improving sales team capabilities, maturity, and effectiveness
- Launched and directed Pricing and Negotiation Project, achieving a 5x revenue increase with audit clients in Brazil within the first year
- Enhanced collaboration between central and support areas (contracts, technology) to optimize client satisfaction and internal operational efficiency
- Implemented advanced analytics and BI tools, increasing cross-selling and generating new business opportunities exceeding $5 million in year one
- Delivered exponential revenue growth for a strategic Latin American client, expanding annual revenue from $120K to $18M through a multidisciplinary, data-driven 360 client strategy
- Managed and developed high-performing teams of Key Account Managers and Relationship Directors, achieving exceptional results in priority account management
Head of Clients and Markets, Director
KPMG Colombia
05.2015 - 04.2017
- Defined and executed strategic commercial and marketing initiatives, driving 25% sales growth between FY14 and FY16, positioning KPMG Colombia as a regional benchmark
- Increased ROI of external communications by 300% (FY15–FY16), significantly enhancing brand visibility and client engagement
- Implemented Client Insights and Customer Journey initiatives, introducing NPS measurement and driving client-centric cultural transformation
Marketing and Business Development - Director
PHILIPPI PRIETOCARRIZOSA FERRERO DU & URIA (PPU)
07.2014 - 04.2015
- Company Overview: Leading Ibero-American low firm, the result of the merger of leading firms in Colombia, Chile, Peru, and Spain, responding to the demand for professional services in the Pacific Alliance member countries
- Led strategic marketing initiatives post-merger, managing public relations and positioning with leading global legal rankings (e.g., Chambers & Partners, Legal 500)
- Directed brand integration efforts, including the creation and launch of a new unified website, strengthening the firm's regional presence
- Designed and implemented a new business development framework, establishing multidisciplinary teams focused on priority accounts and cross-selling, driving commercial synergy across Latin America
- Leading Ibero-American low firm, the result of the merger of leading firms in Colombia, Chile, Peru, and Spain, responding to the demand for professional services in the Pacific Alliance member countries
Marketing Manager
COLOMBIA SECURITIES EXCHANGE
05.2010 - 01.2014
- Designed and led client-centric initiatives, positioning the Exchange internationally through the 'Colombia Inside Out' program, resulting in a 13x increase in foreign portfolio investment (2011–2013)
- Established a successful new information business unit, achieving annual revenues of $5M by 2013
- Directed strategic pricing initiatives, optimizing revenue streams and significantly enhancing value capture
- Led comprehensive brand repositioning, redefining corporate identity, values, and market positioning, successfully launched in 2014
Investors Manager
COLOMBIA SECURITIES EXCHANGE
04.2006 - 05.2009
- Designed and executed marketing strategies to attract individual investors, effectively supporting brokerage firms and issuer initiatives
- Doubled individual investor base from 400K to 800K in three years, significantly enhancing market engagement and revenue potential
- Established a profitable educational business unit, achieving revenues of $800K by the third year
- Recognized as one of Top 100 Managers by Gerente Magazine (2012) for outstanding management and strategic contribution
High-Income Segment Manager
BANCO DE BOGOTA
07.2004 - 03.2006
- Co-led the design and implementation of a new sales model in collaboration with McKinsey, enhancing commercial efficiency and client engagement
- Held key analytical roles as Cash Management Analyst and Internet Analyst, contributing to the bank’s digital and transactional strategy
Education
MBA -
Babson College
Wellesley, MAPostgraduate Degree - Marketing
Universidad de los Andes
B.Sc. - Civil Engineering
Universidad de los Andes
Skills
Strategic planning
Business development
Sales management
Marketing
Communications strategy
Cross-functional collaboration
Leadership and people development
Relationship and team building
Additional Information
- Board Member, Colombian Marketing Association (Asomercadeo), 2012–2013
- Selected Member, Babson College Joint Management Consulting Field Experience (JMCFE), Consulting Banco Santander on smart card strategies for U.S. universities
- Author, "Deísmo Armónico"
Timeline
Executive Director, Clients & Markets, Americas
KPMG US
08.2024 - Current
Markets Development Partner, South America Cluster
KPMG Brasil
05.2017 - Current
Head of Clients and Markets, Director
KPMG Colombia
05.2015 - 04.2017
Marketing and Business Development - Director
PHILIPPI PRIETOCARRIZOSA FERRERO DU & URIA (PPU)
07.2014 - 04.2015
Marketing Manager
COLOMBIA SECURITIES EXCHANGE
05.2010 - 01.2014
Investors Manager
COLOMBIA SECURITIES EXCHANGE
04.2006 - 05.2009
High-Income Segment Manager
BANCO DE BOGOTA
07.2004 - 03.2006
Postgraduate Degree - Marketing
Universidad de los Andes
B.Sc. - Civil Engineering
Universidad de los Andes
MBA -
Babson College
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