FELIPE ZANOLLI DE OLIVEIRA
Claremore,OK
Summary
Dynamic business operations and marketing leader with a track record of enhancing brand visibility and driving customer acquisition. Notable accomplishments include growing social media audience by 337% and achieving a 25% reduction in labor costs through operational efficiencies. Focused on leveraging marketing strategies and customer engagement to accelerate organizational growth.
Overview
8
8
years of professional experience
Work History
FRANCHISE OWNER & MARKETING LEAD
Cinnaholic
Tulsa, OK
05.2023 - Current
- Noted project successes
- Executed B2B and B2C marketing campaigns, enhancing brand visibility and driving customer acquisition.
- Grew social media audience, Engaged audience through digital marketing
- Increased brand awareness by growing social media audience 337% (800
- 3.5K followers)through consistent digital marketing and engagement strategies
- Implemented outreach initiatives, boosting repeat business and strengthening customer engagement.
- Reduced labor costs 25% through operational efficiencies and staff scheduling improvements while preserving high service standards
- Trained team members in consultative selling and brand messaging techniques, improving sales effectiveness.
- Analyze customer trends and campaign metrics to optimize marketing performance.
MANAGER / SOCIAL MEDIA MARKETING COORDINATOR
77 Degrees
Dallas, TX
01.2020 - 02.2023
- Accomplishments
- Expanded brand reach by increasing social media following and engagement 25% across Instagram and TikTok through strategic multimedia content.
- Drove 15% increase in private event bookings through targeted digital marketing campaigns and event promotion strategies
- Developed multimedia content that enhanced brand strategy and met promotional goals.
- Assisted in large-scale event promotions that boosted attendance and enhanced brand visibility.
- Analyzed metrics and refined content strategy to elevate engagement performance.
- Improved operational efficiency by streamlining training programs, reducing onboarding costs by 10%.
HEAD OF MARKETING COMMUNICATIONS
Fantasia Venue
Tulsa, OK
01.2019 - 04.2020
- Developed audience segmentation strategies that enhanced campaign targeting and engagement.
- Increased nightly attendance from 30 to 300 guests through targeted promotional campaigns.
- Coordinated community events and partnerships to elevate brand visibility and strengthen local connections.
SALES AND MARKETING INTERN
Aegion Coating Services
Tulsa, OK
05.2018 - 04.2019
- Prepared and conducted presentations and marketing strategies to enhance audience engagement.
- Assisted advertisers in identifying optimal strategies through thorough market analysis.
- Created a simplified message for non-engineers in a promotional video and campaigns.
- Documented key points and provided actionable feedback during sales meetings to support senior personnel.
Education
BACHELOR OF SCIENCE - MARKETING
Rogers State University
Skills
- Lead Generation, Prospecting, B2B & B2C Sales, Account Development, CRM Systems, Digital Marketing, Social Media Strategy, Campaign Execution, Event Marketing, Audience Segmentation, Client Relationship Management, Operations management, FRANCHISE OWNER, MARKETING LEAD
- Digital marketing
- Brand strategy
- Customer engagement
- Event coordination
LANGUAGES
PORTUGUESE (Fluent), SPANISH (Intermediate)
Timeline
FRANCHISE OWNER & MARKETING LEAD
Cinnaholic
05.2023 - Current
MANAGER / SOCIAL MEDIA MARKETING COORDINATOR
77 Degrees
01.2020 - 02.2023
HEAD OF MARKETING COMMUNICATIONS
Fantasia Venue
01.2019 - 04.2020
SALES AND MARKETING INTERN
Aegion Coating Services
05.2018 - 04.2019
BACHELOR OF SCIENCE - MARKETING
Rogers State University