FELISA BARRON
Waco,TX
Summary
Marketing professional experienced in building digital strategies, managing brand communications, and increasing engagement across diverse audiences. Skilled in email marketing, social media, website management, and cross-functional collaboration, with a strong foundation in higher education and team leadership.
Overview
5
5
years of professional experience
Work History
Program Specialist and Marcom Partner
Tarleton State University, College of Liberal and Fine Arts
Stephenville
09.2025 - Current
- Establish and lead the college’s integrated marketing strategy, building cohesive branding and outreach efforts across eight academic and two non-academic departments.
- Lead digital communications and brand management, including website oversight (WordPress), email marketing campaigns (EMMA Marketing), social media strategy (Sprout Social), and targeted student-facing messaging.
- Create, edit, and manage social media content aligned with institutional branding standards.
- Collaborate cross-functionally with academic and administrative departments to strengthen engagement and increase program awareness.
- Support college events and strategic initiatives through targeted promotional efforts and logistical coordination.
- Supervise and mentor student employees, delegating projects, providing training, and ensuring high-quality, on-brand deliverables.
Marketing Specialist
Stephenville/Dublin KOA
03.2025 - 05.2025
- Led email marketing campaigns and managed social media platforms to increase brand visibility and engagement.
- Planned, coordinated, and promoted on-site and community events to drive involvement and increase customer satisfaction.
- Maintained and updated marketing reports to track performance metrics and identify growth opportunities.
- Managed brand identity and assisted in the sales and promotion of core and additional services.
- Collaborated with civic leaders, business partners, and third-party firms to develop and pursue new business opportunities.
- Worked directly with ownership to shape and promote the desired image and brand strategy across digital and in-person platforms.
Senior Peer Financial Coach & Marketing Intern
Tarleton State University, Texan Smart Financial Education Center
02.2022 - 05.2025
- Developed marketing strategies to promote and enhance reach via print and digital graphics.
- Created and implemented rebranding strategy to increase engagement and adhere to brand guidelines.
- Oversaw and managed all media platforms to ensure content aligned with center goals.
- Led and participated in team-based campaigns supporting various themes and collaborating on marketing materials.
- Managed day-to-day operations to ensure productivity and effective results.
- Fostered team collaboration and engagement with Tarleton community.
ASSISTANT
Barron’s Concrete Services LLC
04.2021 - 07.2021
- Supported the company's advertising initiatives and streamlined organizational processes to enhance operational efficiency.
- Managed invoicing and played a key role in overseeing the company’s financial operations.
- Maintained strong client relationships through proactive communication via email, phone, and text.
- Executed a variety of essential tasks and errands to ensure seamless day-to-day operations.
Education
BBA - Marketing
Tarleton State University
Stephenville, TX05-2025
Skills
- Microsoft Office
- Bilingual (Spanish)
- Social media management
- Project management
- Strategy development
- Critical thinking
- Self-awareness
- Time management
Timeline
Program Specialist and Marcom Partner
Tarleton State University, College of Liberal and Fine Arts
09.2025 - Current
Marketing Specialist
Stephenville/Dublin KOA
03.2025 - 05.2025
Senior Peer Financial Coach & Marketing Intern
Tarleton State University, Texan Smart Financial Education Center
02.2022 - 05.2025
ASSISTANT
Barron’s Concrete Services LLC
04.2021 - 07.2021
BBA - Marketing
Tarleton State University