Fermin Fonseca
Riverside,CA
Summary
Accomplished Unit Sales Manager at PepsiCo Beverages North America, adept in feasibility analysis and fostering employee & customer relationships, significantly increased profit margins through strategic customer engagement and innovative sales strategies.
Detail-oriented, organized, and meticulous employee.
Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments.
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
15
15
years of professional experience
Work History
Field Routing Engineer
PepsiCo Beverages North America
09.2017 - Current
- Provided input to team leadership regarding areas for process and procedural improvement.
- Developed positive working relationships with Location Leaders to effectively coordinate and execute positive productive operational results.
- Analyzed and interpreted customer requirements to develop and implement dynamic routing solutions.
- Assisted in developing cost-effective solutions.
- Analyzed and interpreted data to identify trends and recommend improvements.
Unit Sales Manager
PepsiCo Beverages North America
09.2014 - 09.2017
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Achieved sales goals and service targets by cultivating and fostering a best place to work environment.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Develop employee and leadership capabilities
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Implemented systems and procedures to increase sales.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Sales Associate Manager
PepsiCo Beverages North America
03.2014 - 09.2014
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Motivated and led sales team to achieve performance targets for initial prospect interaction, scheduling, engagement during sales process and closing.
- Trained personnel on policies, procedures and communications for in-person and telephone etiquette.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Unit Manager
PepsiCo Beverages North America
06.2011 - 03.2014
- Assisted in development and implementation of policies, procedures, and regulations for unit operations.
- Set aggressive targets for employees to drive company success and strengthen motivation.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Leveraged data and analytics to make informed decisions and drive business improvements.
Unit Sales Manager
Pepsi Beverages Group
06.2009 - 06.2011
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Implemented systems and procedures to increase sales.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Education
Certified - California POST Sherrif's Academy
San Bernardino Valley College
San Bernardino, CA05-1989
High School Diploma -
Montclair High School
Montclair, CA06-1985
Skills
- Sales & Operations
- Build Positive Employee Relationships
- Safety Focused
- Deliver Critical Business Metrics
- Process Focused
- Employee Leadership/Motivation
- Short & Long Term Goal Focused
- Building People Capability
- Deliver Effective Leadership Change
Affiliations
- 2022 C&I Health & Wellness Committee - Co Chair
- 2023 ADELANTE ERG
- 2024 C&I Health & Wellness Committee - Co Chair
Timeline
Field Routing Engineer
PepsiCo Beverages North America
09.2017 - Current
Unit Sales Manager
PepsiCo Beverages North America
09.2014 - 09.2017
Sales Associate Manager
PepsiCo Beverages North America
03.2014 - 09.2014
Unit Manager
PepsiCo Beverages North America
06.2011 - 03.2014
Unit Sales Manager
Pepsi Beverages Group
06.2009 - 06.2011
Certified - California POST Sherrif's Academy
San Bernardino Valley College
High School Diploma -
Montclair High School
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