FERN BAKER-GUY
North Wales,PA
Summary
A dedicated fashion professional with a strong background in styling, sales, and marketing. Proven ability to craft unique looks that align with clients' personalities and preferences. Known for building strong, loyalty-based relationships with customers, knowledge of fashion brands and trends, and leading store marketing strategies and execution.
Background:
After an accomplished career as an executive in corporate marketing, I have combined my love of fashion with my love of marketing and writing, and turned it into a second-act career as a stylist and fashion marketer/salesperson. With an innate sense of style and fashion understanding, my super power is connecting women with the specific looks that fit their lifestyles and personalities.
Overview
6
6
years of professional experience
Work History
Stylist and Marketing Manager
Smith & Scott
Doylestown, PA
03.2022 - Current
- Took over a dormant website and updated it with fresh creative, categories and content
- Manage the website content including uploading all products, adding photos, writing descriptions and ensuring that quantities and pricing are correct/current
- Keep seasonal content fresh
- Instituted an email marketing system
- Create email content and maintain an email schedule
- Create all social media posts and auto-publish using a Saas platform designed for content scheduling
- Perform all administrative tasks related to the POS system, including sales, PO's, open orders, and connection to Shopify
- Develop and nurture client relationships
- Brought in a new client to the store who became the second highest revenue-producing customer
Stylist and Email Marketing
Intrigue Fine Apparel
Buckingham, PA
06.2020 - 03.2022
- Facilitated customer purchases to enhance sales performance.
- Created engaging blog content to attract readers.
- Managed email database
- In-store marketing and merchandising
- Managed administrative duties to support operations.
- Assisted customers with wardrobe styling and selections.
Education
BS - Education
Rider University
Lawrenceville, NJSkills
- Website content
- Content creation
- Marketing strategy
- Email marketing
- Social media marketing
- Client style consultation
- Event marketing
- Relationship management
- Copywriting
Personal Information
Title: RETAIL FASHION STYLIST, SALESPERSON, AND MARKETER
Corporate Work History
U.S. Bank, Horsham, PA • AVP, Senior Marketing Manager, 2017 – 2018
Fifth largest commercial bank in the United States, with 74,000 employees and $465 billion in assets
DITECH FINANCIAL LLC, Fort Washington, PA • Director, Brand Management, 2014 – 2016
Mortgage lending and servicing company with 4,500+ employees
ESSENT GUARANTY, INC., Radnor, PA • Director, Marketing & Communications, 2010 – 2014
Private mortgage insurance company with 300+ employees
ALLY Bank, Fort Washington, PA • Director, Marketing & Communications, 2005 – 2009
Online banking division of Ally Financial Services (formerly GMAC), a global financial services firm with 20,000 + employees
GMAC ResCap, Horsham, PA • Director, B-to-B Marketing, 2001 – 2005
GMAC Mortgage • Vice President, Marketing & Communications, 2000 – 2001 (Client Branded Solutions℠)
Top national residential real estate finance firm with 8,000+ employees
GMAC Mortgage • Director, National Accounts, 1990 – 1998Corporate Relocation Mortgage Division
Proficiencies
CMS systems (Shopify)
Constant Contact
Canva
Later
RetailEdge
Microsoft Office Suite
Timeline
Stylist and Marketing Manager
Smith & Scott
03.2022 - Current
Stylist and Email Marketing
Intrigue Fine Apparel
06.2020 - 03.2022
BS - Education
Rider University