Fernanda Arboleda

Lead all marketing initiatives for a luxury medical spa specializing in aesthetics, wellness, injectables, laser treatments, body contouring, IV therapy, and skincare.

Achievements include:

• Developed and executed digital marketing strategies.
• Managed Instagram, Facebook and online brand presence.
• Created promotional campaigns and seasonal marketing initiatives.
• Coordinated influencer collaborations and community partnerships.
• Planned marketing events to increase patient acquisition.
• Produced marketing materials, promotional content and advertising campaigns.
• Strengthened relationships with gyms, wellness businesses and local partners.
• Supported branding initiatives that enhanced visibility throughout the Dallas market.

Worked in marketing, customer relations, operations and business development across multiple industries with emphasis on client experience, relationship management, marketing support and business growth.

Responsibilities included:

• Marketing coordination
• Social media
• Customer service
• Administrative support
• Event coordination
• Business development
• Client relationship management
• Operations support

Managed 150+ outbound calls daily to prospective car buyers, presenting available inventory, qualifying interest, and scheduling test drive appointments to drive showroom traffic and sales pipeline growth.

Appointment Setter

• Utilized lead data to research customer preferences, identifying specific vehicles and comparable options across a nationwide dealership network to improve match accuracy and conversion rates.
• Engaged customers in persuasive, solution-driven conversations, overcoming objections and converting inquiries into confirmed appointments that increased show rates, customer engagement, and sales opportunities.
• Responded to inbound customer calls regarding online vehicle listings, delivering detailed information, addressing questions, and creating urgency to secure appointments and drive timely customer action.
• Leveraged bilingual skills to support Spanish-speaking clients, delivering clear communication, personalized assistance, and a seamless customer experience that strengthened trust and engagement.
• Maintained precise CRM records of customer interactions, leads, and appointments, ensuring timely follow-ups, improving data accuracy, and maximizing conversion rates across the sales pipeline.

Represented national and international brands at large-scale events, trade shows, concerts, festivals, sporting events, nightlife venues and promotional campaigns.

Industries represented included:

• Beer brands
• Wine brands
• Spirits
• Consumer products
• Technology & gadgets
• Lifestyle brands
• Sporting events
• Entertainment events

Responsibilities:

• Brand representation
• Customer engagement
• Product demonstrations
• VIP guest interaction
• Promotional campaigns
• Event activation
• Lead generation
• Product sampling
• Brand education
• Sales support
• Hospitality

Built strong relationships with consumers while consistently maintaining premium brand standards and delivering outstanding guest experiences.