Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Fernanda Estrada-Ridaura

O'Fallon

Summary

A native of Mexico City, Fernanda Estrada-Ridaura has over eight years of experience in the fields of Communications, Marketing, Events, and Human Resources. She relocated to St. Louis four years ago. Fernanda holds a bachelor's degree in Communications Science from La Salle University. After graduation, she earned a diploma in Strategic and Corporate Communications, followed by a certification in Storytelling & Leadership. Currently, Fernanda serves as a member of the Advisory Board of the National Kidney Foundation and was a participant in the Greater Missouri Leadership Challenge class of 2023.

Overview

9
9
years of professional experience

Work History

Communications Program Strategist

Reach Strategies
11.2023 - Current
  • Develop and maintain strong relationships with clients, understanding their unique needs and delivering tailored communication strategies that align with their goals.
  • Create and implement comprehensive communication plans for clients, focusing on promoting electric vehicles, renewable energy, and clean transportation initiatives.
  • Organize and support client events, such as EV ride & drives, webinars, and educational workshops, ensuring successful execution and high engagement.
  • Produce clear and compelling content for various platforms, including newsletters, reports, promotional emails, and social media, tailored to each client’s audience.
  • Work closely with internal teams and clients to coordinate efforts, share insights, and ensure consistency in messaging across all communication channels.

Marketing & Program Manager

Hispanic Chamber Of Commerce Metro St. Louis
07.2021 - 11.2023
  • Responsible for all planning and operation of events and programs for the Hispanic Chamber and its Foundation.
  • Design company outreach and fundraising events to engage with companies and businesses.
  • Develop and implement social media strategy to increase engagement and reach new members.
  • Plan marketing initiatives and leverage referral networks to promote the Chamber.
  • Team with advertising agencies and outside consultants to develop strategic marketing plans.

Membership & Event Specialist

Hispanic Chamber Of Commerce Of Metro St. Louis
04.2021 - 07.2021
  • Generated and monitored social media content for the Hispanic Chamber and its Foundation accounts.
  • Created promotional materials for staff, board, and members.
  • Scheduled and planned monthly Business After Hours networking events.
  • Collaborated with the Marketing team to develop and implement marketing materials for upcoming events.
  • Supported the Marketing team with the planning of all signature events and other programming as needed.

Internal Communications Consultant

Profuturo
11.2017 - 10.2020
  • Created a strategic communication plan for campaigns focused on Human Resources, Compensation & Benefits and Talent Management to achieve the company's objectives and strengthen the sense of belonging, values and mission of the company.
  • Monitored effectiveness of various campaigns and communication strategies.
  • Prepared or edited organizational publications such as newsletters and magazine for internal or external audiences.
  • Produced and distributed brochures and press kits.
  • Worked with marketing teams to design campaigns and communications.

Communications & Corporate Sustainability Analyst

Bunge Mexico
09.2015 - 11.2017
  • Coordinated communication strategies and content of internal campaigns for Bunge Mexico in collaboration with Bunge North America for regional Human Resources campaigns.
  • Content creation and administration of Intranet and Town Halls.
  • Coordinated volunteer activities focused on Corporate Sustainability.
  • Maintained corporate website using content management systems and associated plugins.
  • Coordinated with creative and design agencies to produce high-quality visuals for marketing materials.

Education

Greater Missouri Leadership Challenge - Women's Empowerment And Leadership

Greater Missouri Leadership Foundation
Missouri
2023

Hispanic Leadership Program -

Hispanic Chamber of Metro St. Louis Foundation
St Louis, MO
2022

Training in Storytelling & Leadership -

Hipodec | Universidad Panamericana
Mexico City
2019

Diploma Business/Corporate Communications -

Tecnologico De Monterrey
Mexico City
2018

Bachelor of Science - Communications

Universidad La Salle
Mexico City
2012

Skills

  • Referral Network
  • Reputation Management
  • Link Building
  • Corporate Communications
  • Communications Strategies
  • Social Media Advertising
  • Problem Solution
  • Value Proposition
  • Partner Collaboration
  • Strategic Vision

Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Timeline

Communications Program Strategist

Reach Strategies
11.2023 - Current

Marketing & Program Manager

Hispanic Chamber Of Commerce Metro St. Louis
07.2021 - 11.2023

Membership & Event Specialist

Hispanic Chamber Of Commerce Of Metro St. Louis
04.2021 - 07.2021

Internal Communications Consultant

Profuturo
11.2017 - 10.2020

Communications & Corporate Sustainability Analyst

Bunge Mexico
09.2015 - 11.2017

Greater Missouri Leadership Challenge - Women's Empowerment And Leadership

Greater Missouri Leadership Foundation

Hispanic Leadership Program -

Hispanic Chamber of Metro St. Louis Foundation

Training in Storytelling & Leadership -

Hipodec | Universidad Panamericana

Diploma Business/Corporate Communications -

Tecnologico De Monterrey

Bachelor of Science - Communications

Universidad La Salle

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Fernanda Estrada-Ridaura