Fernando Diaz Morlet
Summary
Dynamic bilingual ACD Copywriter, leading impactful campaigns for major brands like Sling TV, Verizon, Lexus, and Jeep. Expert in crafting culturally relevant messaging and managing creative teams. Skilled in strategic thinking, driving brand success across diverse markets.
Overview
14
14
years of professional experience
Work History
Sr. Bilingual Copywriter
Walton Isaacson
Denver, CO
01.2023 - Current
- Crafted engaging copy for diverse marketing campaigns across multiple platforms for Lexus, Kim Crawford Wines, The Home Depot, and more.
- Composed effective content for digital campaigns and social media posts.
- Developed copy for print materials, radio spots, and television commercials to enhance brand messaging.
Bilingual ACD Copywriter
Japincho Ltd
02.2016 - Current
- Led bilingual campaigns for Pepsi, UCHealth, Humana, Sirius XM, and more.
- Executed digital, social, and TV campaigns with cultural relevance.
- Maintained brand voice consistency across platforms.
- Remote
Creative Services Manager / ACD
Fanatiz / FZ Sports
03.2021 - 08.2022
- Directed global creative for US, Mexico, Spain, and Portugal.
- Managed 4 art directors and executed full-funnel campaigns.
Strategy & Copy Manager
Danone North America
04.2019 - 03.2021
- Built copy strategy for So Delicious, Intl Delight, Wallaby Organic.
- Developed brand messaging and go-to-market content.
ACD - Copywriter
IPG Mediabrands / DēBrain
04.2016 - 03.2019
- Creative lead for Sling TV’s Hispanic segment.
- Created bilingual storytelling across digital & broadcast.
Copywriter
The Integer Group
Lakewood, CO
06.2011 - 01.2016
- Developed creative concepts for promotional campaigns based on client objectives and target audience.
- Collaborated with designers and other creatives to generate original content that resonates with customers.
Education
Bachelor's - Communications
Universidad Iberoamericana
Mexico City01.2004
Skills
- Languages: English and Spanish fluency
- Software: Microsoft Office Suite
- Adobe Creative Suite
- iOS Keynote proficiency
Websites
Timeline
Sr. Bilingual Copywriter
Walton Isaacson
01.2023 - Current
Creative Services Manager / ACD
Fanatiz / FZ Sports
03.2021 - 08.2022
Strategy & Copy Manager
Danone North America
04.2019 - 03.2021
ACD - Copywriter
IPG Mediabrands / DēBrain
04.2016 - 03.2019
Bilingual ACD Copywriter
Japincho Ltd
02.2016 - Current
Copywriter
The Integer Group
06.2011 - 01.2016
Bachelor's - Communications
Universidad Iberoamericana
Similar Profiles
Randall PalmerRandall Palmer
Creative Producer at Walton IsaacsonCreative Producer at Walton Isaacson
Elizabeth FalquezElizabeth Falquez
Accounting Intern at Arthur Isaacson & Company, CPAAccounting Intern at Arthur Isaacson & Company, CPA
JAMES P. SHAWVERJAMES P. SHAWVER
Certified Financial Planner at Isaacson Tax & Estate AdvisorsCertified Financial Planner at Isaacson Tax & Estate Advisors
Laura SanchezLaura Sanchez
Bilingual Marketing Copywriter at H-E-B Grocery CompanyBilingual Marketing Copywriter at H-E-B Grocery Company
JUAN ROCHAJUAN ROCHA
Senior Bilingual Copywriter at BLUE CROSS BLUE SHIELD OF MASSACHUSETTSSenior Bilingual Copywriter at BLUE CROSS BLUE SHIELD OF MASSACHUSETTS