Fernando Marca
Plantation,FL
Summary
A hard working, dependable, jack-of-all trades candidate who is ready to hit the ground running and excel in any role handed to him. Highly motivated and very friendly, can work with all kinds of personalities, adapting well to working with any team or customer. Effectively combining a passionate, detail oriented nature as well as a vast work experience in sales, digital media marketing, customer service and more, in order to help achieve company goals.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Assistant Circulation Manager
South Florida Premium Distribution Inc
06.2022 - 06.2023
- In charge with supervising all distribution routes in Miami Dade County and Broward County
- Organized all route sheets according to zip code / cities, and organized all relevant information ready for drivers to use for distribution
- Auditing Routes in the field, then preparing circulation reports, and handling circulation meetings with the drivers
- Preparing Payroll for each Driver
Freelance Video Editor
Nando Talk
11.2021 - Current
- Editing podcast / YouTube clips with captions and overlays (pictures or videos), general post production work
- Formatting and clipping videos with captions and overlays to maximize engagement on different social media platforms (YouTube, Twitter, TikTok, Instagram)
- Combined text, video and other composited elements onscreen to create logical, coherent layouts.
- Worked tight deadlines independently and made quick creative editing decisions to maintain high quality of work.
- Played crucial role in facilitating projects and contributing to every stage of both film and video production.
- Delivered edits on time, constantly working to improve production speed to ensure edits were posted as soon as possible.
- Understood director's artistic vision and maintained alignment with vision throughout editing process.
Server
Yard House Restaurant
04.2021 - 05.2022
- Shared knowledge of menu items and flavors, enabling customers to make personal decisions based on taste and interest. With over 130 draft beers and over 70 food options, I learned to adapt to an ever changing, large menu to maximize sales and customer satisfaction.
- High Volume Restaurant (next to Horse Race Track at Gulfstream Park) refined my multi tasking skills especially under pressure
- Resolved guest and employee complaints to maintain complete customer satisfaction and workforce effectiveness despite a High Volumed environment that suffered from being Under Staffed. Heavily relied on Team Work skills in order to ensure success in these situations.
- Carried out complete opening, closing and shift change duties to keep restaurant working efficiently and teams ready to meet customer needs.
- Maintained and Upheld all standards / policies of Yard House as well as Darden Restaurants.
- Mastered POS systems as well as electronic kiosks at every table in order to maximize efficiency and sales.
Podcast / Social Media Page
Nando Talk
11.2021 - Current
- Podcast / Social Media Page, Football Podcast / Football Social Media that started on November 26
- Twitter @ NandoTalk_ 3951 followers, started November 26, 2021
- Most Viewed Edit/Highlight Video is 46,600 + views Most Viewed Talking/Analysis Video is 23,500 + views Last 28 Days: 677,000 + Impressions, 29,000 + Visits I Tweet football and Post 6 to 10 minute videos talking football and other sports
- YouTube:@Nando Talk - Started April 2022 1083 subscribers Videos anywhere from 3 minutes to an hour Football talk, Interviews, and more Live streams of 1 to 3 hours Most Viewed Video: 84,000+ views
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Developed engaging content for listeners and guests.
- Played crucial role in facilitating projects and contributing to every stage of both film and video production.
Retail Sales Associate
IKEA
07.2020 - 01.2021
- Proactively engaged customers in order to provide top notch customer experience in a non commissioned environment
- Facilitated shopping experience by maintaining store appearance while also guiding customers as needed
- Used POS system to process sales, returns, online orders, and gift card activations.
- Worked as a team with the rest of Sales Department in order to maximize sales and profitability
- Greeted customers and helped with product questions, making selections, locating items, purchases, and joining rewards programs.
- Offered each customer top-notch, personal service to boost sales and customer satisfaction.
- Increased Delivery Orders, consistently hitting my sales goals by averaging 8 to 10 delivery orders per day
Server
Mash'D
11.2019 - 06.2020
- Adhered to all regulations and specifications dictated by the restaurant
- Created a pleasant ambiance and dining experience for guests, many of whom were regulars due to Mash'D being a smaller / newer restaurant.
- Excelled in customer service and multi tasking in order to handle any Dinner / Lunch rushes with the smaller staff size.
- Worked with POS system to place orders, manage bills, and handle complimentary items.
- Upsold high-profit items such as appetizers and mixed drinks to enhance sales numbers.
- Bussed and reset tables to keep dining room and work areas clean.
- Carried out complete opening, closing and shift change duties to keep restaurant working efficiently and teams ready to meet customer needs.
Social Media Secretary
Student Government Association, FIU
09.2019 - 04.2020
- Directed Press releases over social media as well as all other facets of Florida International University's Student Government Association's Social Media Presence.
- Wrote engaging and successful press releases to control information and public opinion.
- Kept student body and rest of campus up to date with any events or new changes made by Student Government Association
- Coordinated any live stream broadcast events that SGA did for social media accounts
- Created and implemented content calendars for each platform to establish timely and relevant posts for SGA news, updates, and events.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Developed and implemented tracking systems to measure results of posts and campaigns (tracking engagement as well as event attendance)
Expediter
Carolina Ale House
05.2019 - 09.2019
- Honed ability to lead and direct multiple people doing different jobs under pressure
- Maintained speed of service for food orders while minimizing errors and complaints.
- Able to multitask and think quickly
- Assisted preparation of food plates, overseeing quality and appearance.
- Able to establish and maintain clear lines of communication between a multitude of people, ensuring work was done in the most efficient manner with no errors
Morning News Radio Host
FIU Student Media, Florida International University
01.2018 - 04.2019
- Hosted and reported news for FIU student media's News and Opinion morning talk show
- Conduct interviews with show guests both on air and off air, as well as moderating discussions
- Operated studio equipment and produced show advertisements.
- In charge of finding and preparing for students and faculty to interview
- Researching stories in order to come up with material and write scripts for the show
- Announced station programming information, schedules and station breaks.
- Developed engaging content for listeners and guests, including competitions, interviews and phone-ins.
- Proven ability to learn quickly and adapt to new situations.
- Recorded and edited high-quality interviews and audio clips for broadcast.
Student Newspaper Staff Writer
FIU Student Media, Florida International University, PantherNOW
01.2018 - 04.2019
- Wrote and edited articles for the student newspaper on local, state, and global current events
- Conduct interviews in person or over the phone in order to provide readers with up to date news and campus stories
- Research and follow leads to report on Current Campus stories, uncovering things like corruption of FIU Student Government Association which led to the Firing of SGA President
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Translated technical terminology and jargon into plain, clear language.
- Collaborated with editors and other journalists to create compelling content.
- Attended press conferences and other media events to gather relevant information and quotes for stories.
Social Media Director
Relay For Life - American Cancer, FIU
08.2018 - 12.2018
- Coordinated and directed FIU's Relay for Life's Social Media presence, maximizing the insights and outreaches for their Instagram, Twitter, and
- Assisted with marketing by creating flyers, editing photos and answering any questions needed
- Promoted events and managed donation efforts on social media platforms
- Worked with graphic designers, photographers and production coordinators to develop content.
- Increased click rates, follower counts and engagement with clear and focused strategies.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Measured results of posts and campaigns by tracking engagement as well as event turn out.
Education
General Business College Credit Certificate -
Miami Dade College
Miami, FL04.2023
Bachelors - Marketing
Florida International University
Miami, FL06.2024
High School Diploma -
American Heritage School
Plantation, FL05.2016
Skills
- Multitasking Strengths
- Good judgment / decision making / Problem solving
- Excellent People Skills
- Strong verbal and written communication skills
- Sales and Marketing Experience
- Hospitality and Accommodation
- Listen Skills
- Ability to think on feet and adapting to situations at hand
- Proficient in Microsoft Office and general editing of videos and images
- Proficient in Adobe Premiere Pro, Final Cut Pro, and Adobe Creative Cloud
- Hootsuite Platform Certification, 2023
- Hootsuite Social Media Certification, 2023
Accomplishments
Earned my 1st Dan Black Belt in Tae Kwon Do.
Achieved the rank of Eagle Scout in the Boy Scouts of America.
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Certification
- Hootsuite Platform Certification, 2023
- Hootsuite Social Media Certification, 2023
Timeline
Assistant Circulation Manager
South Florida Premium Distribution Inc
06.2022 - 06.2023
Freelance Video Editor
Nando Talk
11.2021 - Current
Podcast / Social Media Page
Nando Talk
11.2021 - Current
Server
Yard House Restaurant
04.2021 - 05.2022
Retail Sales Associate
IKEA
07.2020 - 01.2021
Server
Mash'D
11.2019 - 06.2020
Social Media Secretary
Student Government Association, FIU
09.2019 - 04.2020
Expediter
Carolina Ale House
05.2019 - 09.2019
Social Media Director
Relay For Life - American Cancer, FIU
08.2018 - 12.2018
Morning News Radio Host
FIU Student Media, Florida International University
01.2018 - 04.2019
Student Newspaper Staff Writer
FIU Student Media, Florida International University, PantherNOW
01.2018 - 04.2019
General Business College Credit Certificate -
Miami Dade College
Bachelors - Marketing
Florida International University
High School Diploma -
American Heritage School
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