Filipe Lobato
Stewart Manor,NY
Summary
Partnership marketing leader with 8+ years of experience across pro sports and global brands. Proven track record in sponsorship activation, contract fulfillment, brand integration, and ROI-driven campaign reporting. Passionate about growing women’s sports through data-informed, cross-functional activations.
Overview
8
8
years of professional experience
Work History
Supervisor, Media Strategy and Planning | Uber
PHD Media
New York, NY
08.2024 - Current
- Crafted national and regional strategies to elevate Uber Eats brand positioning and support key restaurant partner campaigns.
- Delivered integrated campaigns across TV, digital, social, and out-of-home—tracking performance and making real-time optimizations.
- Collaborated with partner agency (Optimum Sports) and internal teams to ensure brand-aligned activations and efficient budget utilization.
Manager, Partner Media Management
Major League Soccer (MLS)
New York, NY
01.2022 - 10.2023
- Led execution and performance tracking for multi-channel sponsorships with global brands including Adidas, Audi, DoorDash, P&G, and EA Sports.
- Managed contractual delivery of assets across MLS, Leagues Cup, US and Mexican National Teams, ensuring brand objectives and league standards were met.
- Served as day-to-day contact for internal and external stakeholders, aligning marketing, communications, and digital teams for campaign execution.
- Delivered end-of-season and midseason recaps with actionable insights and renewal recommendations, supporting long-term partner value and upsell opportunities.
- Developed reporting dashboards and insights that guided sponsorship ROI analysis and media pacing strategy.
Manager, Integrated Media Planning | PepsiCo
OMD USA
New York, NY
03.2021 - 01.2022
- Managed 25+ local/regional media campaigns across four U.S. regions for PepsiCo brands.
- Created strategic briefs and led planning sessions with cross-functional teams to deliver effective, KPI-aligned campaigns.
- Regularly presented campaign updates and performance reviews to client stakeholders and brand teams.
Senior Associate, Media Planning & Strategy | Unilever (Ice Cream Brands)
Mindshare
New York, NY
08.2019 - 03.2021
- Developed and executed full-funnel media plans for Talenti, Ben & Jerry’s, and Klondike to drive brand and sales growth.
- Conducted campaign analysis and presented optimization strategies to senior client stakeholders.
Senior Associate, Media Buyer | Paramount Studios
Wavemaker
New York, NY
04.2017 - 08.2019
- Promoted from Associate in April 2018.
- Oversaw TV media buys for seasonal and theatrical campaigns, ensuring on-time delivery and post-buy reporting accuracy.
- Mentored junior team members, and collaborated with networks on budget allocations and creative placements.
Education
Bachelor of Arts - Communications & Media Studies
Sacred Heart University
Fairfield, CT01.2016
Skills
- Sponsorship Activation
- Contract Fulfillment
- Brand Integration Strategy
- Fan Engagement Campaigns
- Cross-Functional Collaboration
- Rights Holder Management
- Campaign Valuation
- Client Relationship Management
- Upsell & Renewal Strategy
- Strategic Storytelling
- Digital & In-Venue Asset Management
- Partner Communication
- Reporting & Metrics
- Campaign Strategy
- Media Planning
- Performance Tracking
Affiliations
National Sports Marketing Network (NSMN), Member, May 2024 - Present
Timeline
Supervisor, Media Strategy and Planning | Uber
PHD Media
08.2024 - Current
Manager, Partner Media Management
Major League Soccer (MLS)
01.2022 - 10.2023
Manager, Integrated Media Planning | PepsiCo
OMD USA
03.2021 - 01.2022
Senior Associate, Media Planning & Strategy | Unilever (Ice Cream Brands)
Mindshare
08.2019 - 03.2021
Senior Associate, Media Buyer | Paramount Studios
Wavemaker
04.2017 - 08.2019
Bachelor of Arts - Communications & Media Studies
Sacred Heart University
Similar Profiles
JANU KUMARJANU KUMAR
Associate Director - Performance at PHD MediaAssociate Director - Performance at PHD Media
Dilip KrishnanDilip Krishnan
SPECIALIST - TECHNOLOGY & MEASUREMENT at PHD MEDIASPECIALIST - TECHNOLOGY & MEASUREMENT at PHD MEDIA
JONATHON HERMANJONATHON HERMAN
Digital Planner at PHD MediaDigital Planner at PHD Media
Logan MoritzLogan Moritz
Bagroom Assistant at Cherry Valley Country ClubBagroom Assistant at Cherry Valley Country Club
alison hillsalison hills
Creative Director of Denim & Woven Bottoms at Steve Madden BrandsCreative Director of Denim & Woven Bottoms at Steve Madden Brands