Filippo Murri
Boston,,USA
Summary
Experienced marketing professional skilled in customer journey design, CRM, and data-driven campaigns within global teams. Adept at crafting tailored value propositions and content strategies, with expertise in digital marketing. Currently advancing knowledge with a master's degree in Global Marketing Management at Boston University.
Overview
2
2
years of professional experience
Work History
Business Development
Edenred
Milan, Italy
01.2024 - 06.2024
- Managed B2B sales of company’s services, engaging with businesses through both outbound prospecting and inbound inquiries, identifying client needs, presenting tailored solutions, and negotiating contracts to drive revenue growth.
- Spearhead sales initiatives, effectively pitching and selling company’s services to prospective clients.
- Proactively identify and secure new partnerships to expand the company's client portfolio.
Real Estate Operations Associate
Ellegi Immobiliare
Milan, Italy
07.2023 - 12.2023
- Management and promotion of short-term rentals on Airbnb, including booking optimization, review management, dynamic pricing, discretion to negotiate economic conditions, and customer care to enhance visibility and maximize occupancy rate.
- Worked alongside the company's administrator in the comprehensive management of the business, overseeing operations, strategy, and cross-functional coordination.
Global Lifecycle Customer Journey
Gucci
Milan, Italy
11.2022 - 06.2023
- Developing and implementing global customer journeys at worldwide level.
- Coordinating development and maintenance of customer journeys across multiple geographies and teams from various countries, ensuring coordination and adherence to global timelines.
- Conducted analysis and monitoring of engagement and conversion KPIs to assess and improve customer journeys performance across multiple touchpoints.
- Collaborated on the creation of newsletters working with copywriting and visual teams to develop content strategically distributed to different target markets.
- Knowledge of omnichannel business model (E-commerce, retail, outlet).
Education
Master of Science - Global Marketing Management
Boston University
Boston08-2025
Bachelor of Arts - Communications: Marketing & PR
Richmond American University London
London05.2022
Foundation Degree - Humanities
Bell Cambridge
Cambridge06.2018
Linguistic High School Diploma -
Istituto Europeo Leopardi
Milan07.2017
Some College (No Degree) - UCLA High School Program
University of California, Los Angeles
Los Angeles, USA08-2016
Skills
- Customer analytics
- Digital marketing
- Content strategy
- CRM systems
- B2B sales
IT Skills
- Microsoft Office Suite
- Google Workspace
- Salesforce
- Slack
- Wrike
Languages
- Italian: Native
- English: Proficient
- French: Elementary
- Spanish: Elementary
Timeline
Business Development
Edenred
01.2024 - 06.2024
Real Estate Operations Associate
Ellegi Immobiliare
07.2023 - 12.2023
Global Lifecycle Customer Journey
Gucci
11.2022 - 06.2023
Master of Science - Global Marketing Management
Boston University
Bachelor of Arts - Communications: Marketing & PR
Richmond American University London
Foundation Degree - Humanities
Bell Cambridge
Linguistic High School Diploma -
Istituto Europeo Leopardi
Some College (No Degree) - UCLA High School Program
University of California, Los Angeles
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