Florence Qin
Miami,FL
Summary
Dynamic professional strategist with extensive expertise in crafting and executing innovative business strategies that drive growth and enhance operational efficiency. Proven success in leading cross-functional teams, navigating evolving market landscapes, and achieving measurable outcomes. Strong background in market analysis, financial modeling, and stakeholder engagement. Recognized for strategic insight, exceptional communication skills, and a collaborative approach to addressing complex challenges.
Overview
10
10
years of professional experience
Work History
Senior Consultant
DHL CONSULTING
MIAMI, FL
01.2024 - 01.2025
- Led program management office for a country-wide timekeeping system launch covering 10K+ employees, managing cross-functional teams (HR, Ops, payroll, IT, vendors, marketing) and overseeing full life cycle from system build & integration, data migration, testing to Go-live, hypercare and change management
- Advised C-suite on turnaround strategy for a country operation facing major EBIT decline; diagnosed root causes and built an operational roadmap for $550K+ in annual savings across 12 levers, including last-mile, linehaul, and facility rampdown
- Directed commercial and operational due diligence for a $300M acquisition target in last-mile e-commerce logistics, assessing business plan, market size and growth, competitive positioning, burn rate, cost structure, and operational synergies
Senior Consultant
ROLAND BERGER
Chicago, IL
01.2022 - 01.2023
- Led North America market study and growth strategy for $3B sustainable packaging converter, addressing regulation landscape, competitive positioning, and ESG considerations, resulting in securing 3 follow-up projects, generating over $1M in billables
- Conducted global renewable energy market assessment and M&A synergy analysis for $6.5B electrolyzer membrane manufacturer, providing strategic insights influencing $500M investment in renewable energy assets
Senior Associate, MBA Intern
PROPHET
Hong Kong
06.2021 - 08.2021
- Led market research, stakeholder interviews, and brand positioning for rebranding project for a $30B global agri-business leader, revitalizing century-old business across 60 countries, involving 40K+ employees
- Pitched and won a $230K market-entry project of a top-tier smartphone manufacturer
Senior Brand Executive, Global Brand Management
LENZING FIBERS
Hong Kong
01.2019 - 01.2020
- Company Overview: Global Wood-Based Fiber Producer, Parent Company of TENCEL and VEOCEL
- Managed a multi-million brand strategy for TENCEL including strategy, co-branding licensing deal and campaign
- Pioneered TENCEL’s inaugural Go-To-Market strategy utility package, including marketing materials, co-branding, and product launch guidelines to guide over $1B in budgets across various geographic and functional teams
- Streamlined co-branding processes with global end-market partners such as Stella McCartney, Jockey, and Mara Hoffman, developing holistic marketing strategies for integrated campaigns across e-commerce platforms and brick-and-mortar stores
Relationship Manager
MANCHESTER UNITED FOOTBALL CLUB
Hong Kong
01.2015 - 01.2018
- Oversaw sponsor portfolio worth $10M, devising marketing strategies and delivering consumer insights to C-level executives of key sponsors across Asia Pacific. Notable sponsors included Adidas, 20th Century Fox, Milly, Uni-President, and Epson
- Awarded "Employee of the Quarter" in Q1 2018 for outstanding performance in market research and sponsor management
Commercial Analyst
MANCHESTER UNITED FOOTBALL CLUB
Hong Kong
01.2016 - 01.2017
- Contributed to $20M in sponsorship sales and renewals in 2016 and 2017 by providing analytical insights on commercialization strategies, including competitive analysis, social trends, consumer insights, and customer segmentation and positioning
Education
Master in Advanced Management -
Yale University, School of Management
New Haven, CT01.2022
MBA - undefined
Hong Kong University of Science and Technology
01.2021
BSc in Chemistry - Minor in Marketing
Hong Kong Baptist University
01.2013
Skills
- Go-to-market strategy
- Cross-functional team leadership
- Data-driven decision making
- Competitive intelligence
- Innovation management
- Product strategy
- Growth strategies
- Operational efficiency
- Strategic partnerships
- Brand strategy development
- Strategy implementation
Languages
English
Native or Bilingual
Spanish
Limited Working
French
Elementary
Chinese (Mandarin)
Native or Bilingual
Chinese (Cantonese)
Full Professional
Interests
Skiing, Pickleball, Poker, Salsa Dancing, and Oil Painting
Timeline
Senior Consultant
DHL CONSULTING
01.2024 - 01.2025
Senior Consultant
ROLAND BERGER
01.2022 - 01.2023
Senior Associate, MBA Intern
PROPHET
06.2021 - 08.2021
Senior Brand Executive, Global Brand Management
LENZING FIBERS
01.2019 - 01.2020
Commercial Analyst
MANCHESTER UNITED FOOTBALL CLUB
01.2016 - 01.2017
Relationship Manager
MANCHESTER UNITED FOOTBALL CLUB
01.2015 - 01.2018
MBA - undefined
Hong Kong University of Science and Technology
BSc in Chemistry - Minor in Marketing
Hong Kong Baptist University
Master in Advanced Management -
Yale University, School of Management