Hi, I’m
Florencia Coltharp
College Station,TX
Summary
Highly motivated and well-organized bilingual (English/Spanish) self-starter with 15+ years of experience in fitness coaching and sales. Motivated business professional bringing 15 years of entrepreneurial experience. Dedicated and personable with extensive experience in managing administrative and sales operations and personnel. Well-versed in training, educating, motivating, and supporting staff members and customers.
Overview
18
years of professional experience
4
Certifications
1
Language
Work History
Forever Committed LLC
Personal Trainer, Nutrition Coach, Holistic Wellness Coach
12.2015 - Current
Job overview
- Led diverse group exercise classes, including HIIT, Zumba, and cycling, ensuring participant engagement and safety through effective coaching and motivation
- Conducted fitness assessments, tracked client progress, and provided ongoing support and adjustments to training programs to ensure continuous improvement and goal attainment
- Developed and executed strategic sales plans to attract new customers, consistently exceeding monthly membership targets
- Responsible for developing and implementing onboarding programs and health workshops for customers
- Maintained strong relationships with existing members, providing exceptional customer service and resolving any concerns to ensure high retention rates.
- Educated clients on proper exercise techniques, reducing risk of injury during workouts.
- Improved client fitness levels by developing personalized workout plans and monitoring progress.
The Downtown Club at the Center
Assistant General Manager
12.2014 - 12.2015
Job overview
- Directed, oversaw, and supervised the activities of multiple departments within the organization
- Maintained strict adherence to Houston Center Athletic Club's policies, procedures, and employee handbook
- Responsible for all food & beverage and fitness operations, including member services, marketing, purchasing, budgeting, financial analysis, staffing, training, and supervision of team members
- Responsible for fitness program development, implementation, and evaluation
- Enhanced processes and policies to align with organizational objectives
- Developed and enforced departmental and organizational policies and procedures to optimize performance
- Oversaw compliance with rules, regulations, and procedures
- Acted as a liaison with senior management
- Supported the development of strategic plans for operational activities.
T3 Fitness
Group Exercise Instructor and Trainer
05.2012 - 12.2014
Job overview
- Developed, implemented, and coached programming for weight loss, including nutrition and personal training
- Led highly-attended group exercise classes, including Body-Back boot camps, Zumba dance classes, and various other group exercise classes
- Responsible for planning, promoting, and presenting holistic living workshops
- Responsible for marketing all programs and services
- Maintained sold-out classes with over 90% of clients.
Canyon Crest Country Club
Membership Director
05.2012 - 12.2014
Job overview
- Responsible for enrolling new customers at a private golf and tennis club with an average membership volume of 800 members
- Developed aggressive sales, marketing, and advertising plans to exceed sales goals
- Developed relationships with existing members to expand member referrals, retention, and growth
- Led the club's retention team, achieving a net improvement of 85 members in 2014
- Exceeded sales goals in 2013 & 2014 in a highly challenging market.
Westlake Club
Athletic Director
08.2010 - 05.2012
Job overview
- Managed the athletic department, including the supervision of over 40 employees
- Executed payroll, time clock, employee reviews, and athletic programming tasks
- Responsible for budgeting and strategic planning to exceed revenue sales in personal training and programming
- Assured the highest quality of service to maintain retention goals through constant interaction with staff, members, and guests
- Personally conducted fitness boot camps, Zumba dance classes, spinning classes, personal training, and various other group exercise classes and workshops.
Westlake Club
Food & Beverage Director
08.2008 - 08.2010
Job overview
- Managed and supervised a team of 25 employees in the food & beverage department
- Assisted the head chef with kitchen operations
- Responsible for executing high-volume corporate & social events, including business meetings, wine tastings, weddings, and daily dining operations
- Accountable for department budget, forecast, and inventory
- Perfected staffing and employee skills by building a high-quality and experienced team through monthly training, weekly team-building exercises, and daily line-ups to review recent performance.
Westlake Club
Membership Director
08.2006 - 08.2008
Job overview
- Responsible for enrolling new members at a private dining and athletic club
- Responsible for advertising the Club in the community through business organizations and print campaigns
- Developed relationships with Members and guests for future sponsorships and supported membership growth and programming
- Conducted new member orientations to develop relationships further and instill a sense of comfort, community, and contentment among new members
- Developed and led a membership committee to increase growth, retention, and member satisfaction.
Education
University of HoustonHouston, TX
Bachelor of Arts in Communications: Advertising & Public Relations
2006
Skills
Group Exercise
Staff Supervision
Marketing & Advertising
Personal Trainer
Sales Cycle
Financial Management
Nutrition Coach
Customer Service
Relationship and Team Building
Business Planning
Business Development
Staff Management
Customer Relations
Business Administration
Certification
ACSM-PT Certified Personal Trainer
Timeline
Personal Trainer, Nutrition Coach, Holistic Wellness Coach
Forever Committed LLC
12.2015 - Current
Assistant General Manager
The Downtown Club at the Center
12.2014 - 12.2015
Group Exercise Instructor and Trainer
T3 Fitness
05.2012 - 12.2014
Membership Director
Canyon Crest Country Club
05.2012 - 12.2014
Athletic Director
Westlake Club
08.2010 - 05.2012
Food & Beverage Director
Westlake Club
08.2008 - 08.2010
Membership Director
Westlake Club
08.2006 - 08.2008
University of Houston
Bachelor of Arts in Communications: Advertising & Public Relations
05.2006