Florentino (Nino) Fernandez
Fishkill,NY
Summary
A dedicated Social Media Coordinator with a proven history of driving audience engagement and account growth on diverse social platforms. Successfully developing and managing ever-changing social media content calenders for multiple social media pages. Possesses the confidence to build and present budget proposals with a goal of gaining additional funds to reach a larger audience through Google Ads and paid social.
Overview
4
4
years of professional experience
Work History
Social Media Coordinator
Durants Party Rentals
08.2022 - Current
- Created and schedule Instagram and Facebook content for Durants Party Rentals and their subsidiary companies
- Increased Durants Party Rentals Instagram accounts reached by 558% and profile visits by 48.1%
- Increased Durants Party Rentals Facebook accounts reached by 116.2% and profile visits by 155.2%
- Create and pitch budget proposals to upper management with a goal to expand our paid social and Google Ads reach.
Building Manager
Roger Williams Athletic Department
08.2019 - 05.2022
- Performed regular inspections of facility and documented all inspection information in reports.
- Coached entire building staff to promote optimal team dynamics while encouraging positive working environment.
- Implemented and enforced policies and procedures to maintain properties to highest standards.
Study Abroad - Student Consultant
BeautyLab
02.2022 - 04.2022
- Performed research to identify potential distribution channels for BeautyLab's products
- Created and presented a digital media campaign strategy focused on social media and Google Ads
- Researched and analyzed sustainable options for packaging materials.
Digital Marketing Intern
Grande Media
09.2021 - 01.2022
- Created and scheduled Instagram content for multiple clients using various scheduling tools while gathering and analyzing data to build media campaigns
- Increased engagement for a classic auto restoration company by 1,445% and followers by 600% through strategic scheduling of on-brand content
- Coordinated the management of 15+ social media accounts for companies specializing in construction, financial planning, legal services, auto restoration, & remediation
- Identified trending topics for multiple clients through data analysis to ensure social content was relative to what the market dictated.
Education
Master of Business Administration (MBA) -
Roger Williams University - Gabelli School of Business
Bristol, RI05.2022
Bachelor of Science - Marketing -
Roger Williams University
Bristol, RI05.2021
Skills
- Content Marketing
- Social Content Planning
- Content development
- Google Workspace
- Microsoft Office
- Customer engagement
Extracurricular Activities
- Assistant Coach (Volunteer) of the Roger Williams University varsity lacrosse team (2021-2022)
- 4-year member of the Roger Williams Varsity lacrosse team. (2017-2021)
Timeline
Social Media Coordinator
Durants Party Rentals
08.2022 - Current
Study Abroad - Student Consultant
BeautyLab
02.2022 - 04.2022
Digital Marketing Intern
Grande Media
09.2021 - 01.2022
Building Manager
Roger Williams Athletic Department
08.2019 - 05.2022
Master of Business Administration (MBA) -
Roger Williams University - Gabelli School of Business
Bachelor of Science - Marketing -
Roger Williams University
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