Florenzia Velzani Moncayo
Beverly Hills,CA
Summary
A keen music and entertainment fan working within and across the digital marketing/public relations space with strong leadership and creative qualities who navigates detailed partnerships, talent deals, and activations with ease and enthusiasm.
Overview
3
3
years of professional experience
Work History
Account Director
Something Social LA
08.2023 - Current
- Led strategic partnerships, talent deals, and activations for high-profile consumer brands in hospitality, entertainment, and music space.
- Developed and implemented innovative strategies driving successful marketing campaigns.
- Provided strong leadership within integrated marketing teams, offering informed POVs backed by industry relationships.
- Delivered persuasive presentations to high-level decision-makers, effectively articulating ideas and securing client buy-in.
- Mentored junior team members, fostering professional growth and team collaboration.
- Managed multiple projects simultaneously, ensuring prompt completion of work streams and quality control in project management.
Account Manager
Something Social LA
02.2022 - 08.2023
- Successfully negotiated and managed contracts with talent and brands, optimizing client investments and ensuring project success.
- Recognized for trend-spotting strength across hospitality, music, and entertainment industries, driving innovative partnerships and programming.
- Received commendations for exceptional client service and ability to navigate needs of multiple clients concurrently.
Account Coordinator
Something Social LA
06.2021 - 02.2022
- Led creative ideation and strategy development
- Mastered client servicing and relationship management
- Thrived in project management and multitasking
- Developed strong written and verbal communication
- Gained attention to detail and organizational skills
- Secured industry connections and trend-spotting prowess
Education
Bachelor of Arts - Communication & Media Studies
Loyola Marymount University
Los Angeles, CA05.2020
Skills
- Ability to navigate needs of multiple clients at one time
- Experience, knowledge, and connections across hospitality, music, and entertainment industries
- Expertise crafting compelling decks
- Strong judgment when working with team members, clients, and vendors
- Strength in trend-spotting across music and entertainment industries
- Experience setting up partnerships and programming from concept/planning to activation
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Account Director
Something Social LA
08.2023 - Current
Account Manager
Something Social LA
02.2022 - 08.2023
Account Coordinator
Something Social LA
06.2021 - 02.2022
Bachelor of Arts - Communication & Media Studies
Loyola Marymount University
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