Forest Villa
Chula Vista,CA
Summary
General Manager with 16 years of experience in operations, membership acquisition and fitness client services. I'm recognized for achieving revenue growth and optimizing labor budgets through effective profit and loss management. Core competencies include strategic planning, team leadership, and financial acumen. I leverage my extensive expertise to further enhance operational efficiency and business performance.
Overview
17
17
years of professional experience
1
1
Certification
Work History
General Manager
24 Hour Fitness
Chula Vista, CA
01.2008 - Current
- Achieved revenue and labor budgets in sales, fitness and operations for profit and loss management
- Collaborate with department managers to establish one common goal for service and revenue
- Strategic sales planning for multiple line items in Membership, Fitness and Retail sales
- Provide consistent accountability through training and coaching after performance reviews
- Establish a fun, community focused club culture that delivers on our service promise
- Demonstrate core values and keep team engaged through our core competencies
- Respond to escalated member concerns that are outside the authority of department managers
- Address staffing concerns with department managers to maintain financial and labor results
- Mentor managers through individual development plans for General Manager
- Prioritize the needs of the facility with maintenance technician
- Manager on Duty for 10 locations-Multi unit management for district manager
- Oversee four department managers, 3 assistants and up to 41 front line team members
- 2018-2020 Multi unit management trainer, 12 locations on boarding GM Trainee Program
- 2022-2024 Multi Unit Manager trainer, 22 locations
Community Leadership
Chula Vista
- Serve on the Fitness Advisory Board at Southwestern College.
- Chula Vista Futbol Club Soccer Coach and Manger
- USA Soccer Referee
- Chula Vista Community Fun Run Volunteer
Club Accomplishments
24 Hour Fitness Chula Vista
- 2006 24 Hour Fitness Summer Contest Winner
- 2008 Chairman's Club Winner: Mediterranean Cruise
- 2008 Million Dollar Achievement Award
- 2008 Team Member Engagement Award "Best of 24"
- 2009 Team Member Engagement Award: “Best of 24”
- 2013 General Manager of the Year
- 2015 General Manager of the Year
- 2015 GM Company Contest VIP Production Winner
- 2016 General Manager of the Year
- 2019 Highest cost operating profit percent to budget, club out of 31 locations
- 2020 The highest percent of the budget for new client generation
- 2022 General Manager of the Year
- 2024 Secret Shopper 100% Award
- Two GM in trainees promoted to General Manager
Education
High School Diploma -
Cactus Shadows High School
Student Athlete
Moorpark College
Skills
- Relator
- Strategic
- Arranger
- Significance
- Analytical
Certification
- USA Soccer D License
- Workplace Harassment Certification
- Safe Sport Certified
- AED/CPR
- Business Code of Ethics
- California Labor Law training
- Staffing for Success
Timeline
General Manager
24 Hour Fitness
01.2008 - Current
Community Leadership
Chula Vista
Club Accomplishments
24 Hour Fitness Chula Vista
High School Diploma -
Cactus Shadows High School
Student Athlete
Moorpark College
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