Frances Santillan
Sacramento,CA
Summary
I love working in the senior industry, I have a passion for helping seniors find a place to call home and age in place. I am a out of the box marketing director with a goal of 100% occupancy but also a fearless executive director. I can lead our team to deficiency free and stabilized.
Overview
8
8
years of professional experience
Work History
Regional Marketing Director
Covenant Care
03.2023 - Current
- Oversee all 4 Covenant Care Assisted Living
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Oversaw branding and rebranding initiatives.
- Created innovative strategies to drive customer engagement.
- Created and managed marketing budget, ensuring maximized ROI.
- Devised content strategy to effectively engage target audiences.
- Boosted regional sales by implementing innovative marketing strategies and campaigns.
- Cultivated and upheld strong professional relationships with vendors, negotiated contracts and monitored performance.
Executive Director & Marketing Director
Pegasus Senior Living
05.2020 - 03.2023
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Represented organization at industry conferences and events.
- Communicated business performance, forecasts and strategies to investors and shareholders.
- Oversaw business-wide changes to modernize procedures and organization.
- Created succession plans to provide continuity of operations during leadership transitions.
- Created promotional materials and provided insightful information to social media, websites and print media to educate public.
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
- Maintained P&L and shouldered corporate fiscal responsibility.
Marketing Director
Pioneer House
11.2017 - 05.2020
- Streamlined internal processes to improve efficiency within the marketing department.
- Championed a customer-centric approach throughout all aspects of marketing execution.
- Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
- Spearheaded market research initiatives to identify trends and opportunities for growth.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Created innovative strategies to drive customer engagement.
Marketing Director
Greenhaven Estates
06.2016 - 11.2017
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Cultivated relationships with key stakeholders to ensure successful product launches and promotional activities.
- Improved website visibility through development and implementation of SEO strategies.
- Created and managed social media campaigns to increase brand engagement.
Education
Criminal Justice
Sacramento City College
Sacramento, CA01.2014
Skills
- Public and Media Relations
- Google Analytics understanding
- Business Objective Analysis
- Media Relations
- Business Planning
- RCFE Certified
Timeline
Regional Marketing Director
Covenant Care
03.2023 - Current
Executive Director & Marketing Director
Pegasus Senior Living
05.2020 - 03.2023
Marketing Director
Pioneer House
11.2017 - 05.2020
Marketing Director
Greenhaven Estates
06.2016 - 11.2017
Criminal Justice
Sacramento City College
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