Francesca Farrisi

• Led creative team in developing performance-focused marketing campaigns that consistently exceeded key performance indicators (KPIs)
• Translated business goals into compelling and innovative creative strategies, aligning brand identity with data-driven insights
• Conceptualize and executed omni-channel campaigns integrating digital, social media, video, and print, resulting in 30% increase in customer engagement
• Leveraged A/B testing and data analytics to optimize creative elements for various platforms, achieving 20% boost in click-through rates
• Utilized market research and performance metrics to refine creative concepts, resulting in 25% reduction in cost per acquisition while maintaining brand consistency
• Collaborated with analytics teams to analyze campaign data and implement iterative improvements that led to 15% increase in conversion rates
• Built, mentored, and managed high-performing creative team of designers, copywriters, and video producers, fostering collaborative and innovative work environment
• Streamlined cross-functional workflows, reducing project turnaround time by 20% through improved communication and process optimization
• Elevated brand presence by evolving visual identity, resulting in refreshed and cohesive brand image across all customer touch points
• Ensured consistent brand messaging and design elements, enhancing brand recognition and loyalty
• Collaborated closely with clients to understand their performance goals and deliver creative solutions that exceeded expectations, leading to 95% client retention rate
• Presented creative strategies and campaign concepts to clients in clear and persuasive manner, effectively communicating value of data-driven creativity
• Established and maintain relationships with external creative agencies, photographers, and production teams, ensuring high-quality deliverables on time and within budget
• Stayed updated with latest industry trends, tools, and technologies to drive innovation in creative approaches, ensuring company remained at forefront of performance marketing

• Innovated execute production for projects that include brand design identity and strategy, consultation services, marketing strategy, custom illustration, motion graphics production, and creative direction for multi-faceted projects with 100% customer satisfaction rate
• Collaborated with in-house marketing departments and creative teams, pitch concepts, and delegate through execution with 30% average cost reduction per project
• Pioneered creative direction and ongoing rebranding for clients including redesign of website with findings from customer segmentation and competitive research, increasing website leads by 200%
• Supervised 5-member cross-functional team consisting of product managers, engineering, sales, and marketing directors, and coordinated with six business partners toward successful soft brand launch and adoption of rebranded materials
• Overhauled obsolete legacy source code of website pages, resulting in expanded usability and reduced load time by 60%
• Liaised with marketing and sales team members to drive email and social media advertising efforts, using predictive modeling and clustering, resulting in 32% increase in revenue
• Completed in-house requests for clients, implementing DAM tool and other technology platforms, and oversee outside vendors cutting design time down by 40%
• Initiated product launch marketing materials including mockups, web page design, sell sheet design, advertising, and email campaigns with escalated speed of 20% production time
• Directed all video and 3D production, leading consolidation of 3 vendors into 1; resulted in over $55k in annual savings
• Expedited review process, troubleshoot, and provide feedback to the internal team and led creative process with a 60% decrease in errors
• Create targeted email campaigns to segments of client’s 50k+ email list; increased open rates by 4%
• Streamlined internal approval process for inspirational global design by standardizing process, reducing approval time by 12 hours
• Led multi-disciplinary teams and vendors to meet objectives of client stakeholders and executives with 40% speed improvement
• Clients: USEA, World Customs Organization, Elo Touch Solutions, Weight Watchers (WW), Department of Education, Prudential, ImagineYou Media, DARPA, BlueCross BlueShield, and SAMSHA, Coca-Cola, Smart Water, and Whole Foods

• Championed rebrand initiative with stakeholders and facilitated ongoing change management delivering 6 months ahead of schedule
• Engineered creative and art direction, web, and print design projects from concept development through execution to ensure efficiency, function, and execution of brand objectives with 50% increase in team productivity
• Pitched, presented, and finalized UI/UX and web design, photo editing, video production, branding, earned media, acquisition marketing, B2B and B2C marketing collateral projects with 60% increase in customer satisfaction
• Established and tested processes, and procedures that encouraged efficiency and consistency across departments decreasing project gaps by 45%
• Piloted rebrand for GOLD Credit Union with 5 person team, including meeting with client stakeholders and executives
• Led multi-disciplinary 7 person team to design with data, develop, and launch BiC online e-commerce store; prioritized and resolved 35+ new features and bug fixes
• Started graphic design intern program to hire new team members with 2 new employees trained and hired
• Clients: BiC, Crayola, Volvo, Mack Trucks, Penske, GOLD Credit Union, Endicott College, Lehigh Valley Health Network, BlueRidge, CCL, Precision Medical, and Nutrisystem
• Awards: Platinum Marcom Award for Liquid Intrinsics Posters, Gold Vega Digital Award for GOLD CU Website Redesign, Gold Horizon Award for GOLD Branding, Gold Hermes Creative Award for GOLD CU Website Redesign, Best in Class Interactive Media Awards for GOLD CU Website Redesign, Platinum AVA Awards for Liquid Website Redesign

• Tailored custom illustrations, logo design, billboards, color choices, paintings, apparel, hand lettering, UI, and UX work for clients such as Velaspan, Vault635, Gertrude Hawke, Versum Materials, TAIT Towers, Poncono Whitewater, IronPigs, and Discover Lehigh Valley
• Awards: Winner of GOLD Addy Award for TAIT Towers website redesign, Silver Addy for Velaspan 30 Second Spot, Silver Addy Award for Versum Website Redesign

Designed diverse projects for clients such as Crayola, Olympus, Sanofi, MTF, BBraun, SOTA, and Carpenter delivering 100% customer satisfaction results