Summary
Overview
Work History
Education
Affiliations
Certification
Websites
Timeline
Generic

Francesca Palmer

Dallas,TX

Summary

Currently a senior studying Fashion Media with a double-minor in Corporate Communications and Public Affairs, and Psychology. I take great pride in my work, and I am meticulous and self-driven. I love working in groups and connecting with new people.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Women@Dior Mentee

Christian Dior Couture
03.2024 - Current
  • Selected as a Women@Dior Mentee for the Class of 2024-2025, consisting of over 150 women from 59 different countries
  • Program hosted by Christian Dior Couture in partner with UNESCO of the United Nations.
  • Participation in this year-long prestigious mentorship allowing me to gain invaluable knowledge under the guidance of an accomplished Dior mentor
  • Partake in online classes focused on entrepreneurship, sustainability and female leadership in corporate settings
  • Create a tangible framework initiative to help women in a third world country, applying the resources and lessons learned from my mentorship
  • I will have the opportunity to attend lectures and seminar's with industry professionals, as well as present my initiative to CD and LVMH executives.


Director of Marketing

SMU LOOK
06.2022 - Current
  • Promoted from Director of Sales to Director of Marketing within six months
  • Managing 100% of all revenue and sales of SMU LOOK Media; including social media, physical, and digital ads
  • Doubled ad sales revenue through strategic partnerships, raising it from $7k to $15k per semester
  • Team leader of a group of ten students, responsible for assigning tasks and projects to the sales team
  • Responsible for creating contracts, paperwork and invoices for brands and companies
  • Meet with brands to sell the magazine to them weekly, presenting SMU LOOK media kit and pricing
  • Managing relationships between various brands and executive editor of SMU LOOK to support production and placement of digital and physical advertisements
  • Responsible for interviewing and hiring of new sales associates

Client Advisor

Oscar De La Renta
08.2024 - 12.2024
  • Assisted our Regional Director in finding and hiring three more part-time employees
  • Strengthened client relationships through regular communication and proactive follow-up on inquiries.
  • Consistently met monthly sales goals assisting both walk-in customers and clients of the House.
  • Fulfilled and packed all e-commerce orders and handled transfers for all boutiques in the U.S, as well as Paris and London
  • Assisted with private events and making the guest lists for them
  • Managed a diverse portfolio of clients, effectively balancing priorities and meeting deadlines
  • Worked collaboratively with ODLR corporate event planners, utilizing my unique perspective as a Dallas resident
  • Attended and participated in monthly operations calls
  • Reason for leaving: It was a pop-up location and the lease was ending

Sales Associate

Kitsch Couture
08.2018 - 08.2023
  • Maintained top volume sales and highest client retention through driving KPI metrics over multiple sales quarters
  • Demonstrated strong knowledge surrounding POS system to process sales, returns, online orders and gift card activations
  • Responsible for opening and closing procedures independently and preparing bank drop-offs for management



Education

Bachelor of Arts - Fashion Media

Southern Methodist University
Dallas, TX
05.2025

Affiliations

  • Kappa Alpha Theta Member - Beta Sigma Chapter

Certification

- Microsoft Word Associate

- Microsoft Excel Associate

- Microsoft Office Specialist: Associate

- LinkedIn Learning Google Analytics 4 Certified

- HTML Certified LinkedIn Training

- Inside LVMH Certificate

Timeline

Client Advisor

Oscar De La Renta
08.2024 - 12.2024

Women@Dior Mentee

Christian Dior Couture
03.2024 - Current

Director of Marketing

SMU LOOK
06.2022 - Current

Sales Associate

Kitsch Couture
08.2018 - 08.2023

Bachelor of Arts - Fashion Media

Southern Methodist University

Similar Profiles

CREATE PROFILE
Francesca Palmer