Francesca Palmer
Dallas,TX
Summary
Currently a senior studying Fashion Media with a double-minor in Corporate Communications and Public Affairs, and Psychology. I take great pride in my work, and I am meticulous and self-driven. I love working in groups and connecting with new people.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Women@Dior Mentee
Christian Dior Couture
03.2024 - Current
- Selected as a Women@Dior Mentee for the Class of 2024-2025, consisting of over 150 women from 59 different countries
- Program hosted by Christian Dior Couture in partner with UNESCO of the United Nations.
- Participation in this year-long prestigious mentorship allowing me to gain invaluable knowledge under the guidance of an accomplished Dior mentor
- Partake in online classes focused on entrepreneurship, sustainability and female leadership in corporate settings
- Create a tangible framework initiative to help women in a third world country, applying the resources and lessons learned from my mentorship
- I will have the opportunity to attend lectures and seminar's with industry professionals, as well as present my initiative to CD and LVMH executives.
Director of Marketing
SMU LOOK
Dallas, TX
06.2022 - Current
- Promoted from Director of Sales to Director of Marketing within six months
- Managing 100% of all revenue and sales of SMU LOOK Media; including social media, physical, and digital ads
- Doubled ad sales revenue through strategic partnerships, raising it from $7k to $15k per semester
- Team leader of a group of ten students, responsible for assigning tasks and projects to the sales team
- Responsible for creating contracts, paperwork and invoices for brands and companies
- Meet with brands to sell the magazine to them weekly, presenting SMU LOOK media kit and pricing
- Managing relationships between various brands and executive editor of SMU LOOK to support production and placement of digital and physical advertisements
- Responsible for interviewing and hiring of new sales associates
Client Advisor
Oscar De La Renta
Dallas, TX
08.2024 - 12.2024
- Assisted our Regional Director in finding and hiring three more part-time employees
- Strengthened client relationships through regular communication and proactive follow-up on inquiries.
- Consistently met monthly sales goals assisting both walk-in customers and clients of the House.
- Fulfilled and packed all e-commerce orders and handled transfers for all boutiques in the U.S, as well as Paris and London
- Assisted with private events and making the guest lists for them
- Managed a diverse portfolio of clients, effectively balancing priorities and meeting deadlines
- Worked collaboratively with ODLR corporate event planners, utilizing my unique perspective as a Dallas resident
- Attended and participated in monthly operations calls
- Reason for leaving: It was a pop-up location and the lease was ending
Sales Associate
Kitsch Couture
Los Gatos, CA
08.2018 - 08.2023
- Maintained top volume sales and highest client retention through driving KPI metrics over multiple sales quarters
- Demonstrated strong knowledge surrounding POS system to process sales, returns, online orders and gift card activations
- Responsible for opening and closing procedures independently and preparing bank drop-offs for management
Education
Bachelor of Arts - Fashion Media
Southern Methodist University
Dallas, TX05.2025
Affiliations
- Kappa Alpha Theta Member - Beta Sigma Chapter
Certification
- Microsoft Word Associate
- Microsoft Excel Associate
- Microsoft Office Specialist: Associate
- LinkedIn Learning Google Analytics 4 Certified
- HTML Certified LinkedIn Training
- Inside LVMH Certificate
Timeline
Client Advisor
Oscar De La Renta
08.2024 - 12.2024
Women@Dior Mentee
Christian Dior Couture
03.2024 - Current
Director of Marketing
SMU LOOK
06.2022 - Current
Sales Associate
Kitsch Couture
08.2018 - 08.2023
Bachelor of Arts - Fashion Media
Southern Methodist University