Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Francesca Weinand

Roswell,GA

Summary

Experienced in CRM management and email campaigns with a focus on workflow optimization. Achieved significant improvements in data accuracy and digital engagement over 5 years.

Overview

9
9
years of professional experience
2
2
Certifications

Work History

Independent Professional Development

Professional Development & Education
01.2024 - Current
  • Earned HubSpot Marketing Software & Google AI Essentials certifications.
  • Enhanced CRM workflows, marketing analytics, and campaign optimization skills to drive effective marketing strategies.
  • Engaged workforce in seasonal retail and merchandising roles, including Kathe Wohlfahrt of America, fostering a positive customer experience.

Retail Operations Associate (While Completing Marketing Education)

Dollar Tree
08.2021 - 01.2024
  • Trained new team members on workflows and customer service protocols, improving onboarding efficiency.
  • Supported store promotions and merchandising displays to increase customer engagement.
  • Enhanced accuracy of inventory and POS systems, reducing discrepancies.

Digital Marketing & Administrative Coordinator

LL Advertising Solutions
01.2020 - 10.2020
  • Boosted email open rates by 15% through targeted segmentation and optimization strategies.
  • Improved consistency and usability of website and e-commerce listings, resulting in better user experience and engagement.
  • Produced detailed performance reports and streamlined client invoicing processes, enhancing clarity and efficiency for stakeholders.
  • Maintained contact CRM database of 2,000+ records, ensuring 98% accuracy for effective client engagement.
  • Concluded role due to pandemic impact.

Administrative & Marketing Coordinator

Medical Development Corporation
09.2017 - 11.2019
  • Reduced marketing budget discrepancies by 15% through meticulous tracking.
  • Updated 9 company websites, ensuring brand consistency and adherence to regulations.
  • Improved document retrieval efficiency by 30% through systematic reorganization of digital filing systems.

Education

AAS - Marketing Management

Chattahoochee Technical College
07-2024

BFA - Web Design and Interactive Media

Art Institute of Atlanta
09-2013

Skills

  • Email marketing
  • CRM management (HubSpot, Sage)
  • Marketing operations
  • Campaign analytics
  • Data reporting
  • Website and CMS updates
  • Adobe Creative Suite (Photoshop, Illustrator)
  • Canva
  • Microsoft 365
  • QuickBooks

Certification

HubSpot Marketing Hub Software - Issued Feb 2026

Timeline

Independent Professional Development

Professional Development & Education
01.2024 - Current

Retail Operations Associate (While Completing Marketing Education)

Dollar Tree
08.2021 - 01.2024

Digital Marketing & Administrative Coordinator

LL Advertising Solutions
01.2020 - 10.2020

Administrative & Marketing Coordinator

Medical Development Corporation
09.2017 - 11.2019

AAS - Marketing Management

Chattahoochee Technical College

BFA - Web Design and Interactive Media

Art Institute of Atlanta
Francesca Weinand