Francine J. S Stewart
St. George’s,Grenada
Summary
Executive leadership experience on various sectors of the Hospitality & Tourism sectors of the industry. Exceptional relationships with key partners and stakeholders throughout the industry Exceptional knowledge of budget management, media relations and publicity management. Exceptional organizational and time management skills with the ability to prioritize tasks and meet deadlines. Strong analytical, negotiation, and relationship management skills with a desire for accuracy.
Overview
29
29
years of professional experience
Work History
Group Director of Sales and Marketing
Waterloo Hotel Management
07.2023 - Current
- Develop and execute the hotel's sales and marketing plan to achieve revenue goals, increase market share, and enhance brand recognition.
- Lead and motivate a team of sales and marketing professionals, providing guidance, training, and performance evaluations to ensure the achievement of departmental objectives.
- Establish and maintain relationships with key clients, corporate accounts, and industry partners to maximize revenue generation and secure repeat business.
- Monitor market trends, competitive landscape, and customer feedback to identify opportunities for product and service enhancements.
- Collaborate with the revenue management team to optimize pricing strategies and maximize profitability.
- Oversee the creation and execution of innovative marketing campaigns across various channels, including digital marketing, social media, and traditional advertising.
- Manage the hotel's online presence and reputation by monitoring and responding to guest reviews, managing listings on travel websites, and optimizing search engine rankings.
- Prepare sales and marketing reports and present findings and recommendations to senior management.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Analyzed sales and marketing data for improved strategies.
Director of Sales and Marketing
Silversands Grenada
02.2020 - 07.2023
- Undertake the lead role in preparation of annual sales and marketing plan.
- Regular review and revision of marketing plans.
- Ensures the efficient and effective management of the sales division towards the attainment of the overall company objectives and operational goals.
- Prepares and presents an annual profit plan/budget for approval.
- Oversee internal Sales, Public Relations and Digital Marketing team members and external consultants to ensure all related sales, media and marketing for the resort is on brand, promotional materials, presentations are on brand and relevant to the market.
Marketing Manager
Grenada Tourism Authority
08.2016 - 02.2020
- Develop and implement the Marketing Department’s business plan.
- Identify global target groups and niche markets using research and data from internal and external sources.
- Liaise with tourism partners to develop appropriate global product packages in line with the Authority’s stated marketing approach.
- Liaises with Marketing and Sales personnel overseas and provides central marketing support to the overseas offices.
Resort Sales Manager
Sandals Grenada Resort & Spa
09.2013 - 07.2016
- Responsible for the supervision of all aspects of the Resort’s Sales to maximize revenue from traditional and non-traditional sources.
- Develop and maintain ongoing relationships with Travel Trade.
- Ensure that adequate opportunities are created for the education of the offerings of Sandals Resorts International.
Property Manager
Terra Caribbean
05.2009 - 08.2013
- Direct efforts to implement sales and marketing plans that effectively maximize rental income and result in high occupancy (villa).
- Liaise with landlord to present leases, permits, contracts, and other property agreements executed.
- Maintain records of property management agreements.
- Prepare engagement reports for General Manager and clients.
- Analyze project profitability, revenue, margins, bill rates and utilization for property management reports.
Public Relations and Marketing Consultant
CineRy
03.2006 - 04.2009
- Worked closely with Peter de Savary’s International Marketing Team including renowned public relations firm, Brighter PR Group.
- Prepared and monitored press releases nationally, regionally and internationally.
- Managed co-operate events and press conferences for clients.
- Co-ordinate press trips for clients on island.
- Managed creation and distribution of advertising & marketing material on island for international clients.
Product Development Manager – Caribbean
Air Jamaica Vacations
05.2001 - 01.2006
- Company Overview: Wholesale Division of Air Jamaica
- Negotiate and analyze net static contract agreements for more than 100 hotels.
- Implement and process hotel marketing plans and e-commerce schedules.
- Monitor accurate and competitive pricing to maximize product positioning.
- Monitor market trends, promotions and newspaper advertisements in major U.S. gateways cities.
- Ensure accurate pricing for hotel products is advertised in all distribution channels to maximize product positioning and sales.
- Track overall product performance against forecasted goals.
- Execute marketing strategies with advertising and revenue teams.
- Wholesale Division of Air Jamaica
Executive Internship – Loyalty and Alliance Marketing Department
Air Jamaica Ltd.
02.2000 - 01.2001
- Evaluated marketing programs providing critical analysis for airline loyalty programs.
- Worked closely with programs manager on due diligence projects.
Assistant Manager
Mt. Helicon Great House
01.1996 - 12.1998
- Responsible for all food & beverage operations for daily restaurant operations and special events.
- Offered team leadership to all employees as to ensure efficient operation of the guest house and restaurant.
- Coordinated, planned and managed all special events, government functions for the Great House.
- Worked closely with the Grenada Board of Tourism offering the “Great House” as a historic attraction to the travel & media trade.
Education
Hospitality Management Certificate -
E-Cornell
05.2025
Bachelor of Science - Travel & Tourism Management
Florida International University
Miami, FL06.2001
Associate of Science - Hospitality Management
Aruba School of Hotel Management
07.1995
High School Diploma -
St. Joseph’s Convent High School
01.1992
Skills
- Cross-functional team coordination
- Operations management
- Human resources management
- Innovation management
- Time management
- People management
- Relationship building
- Client relations
- Leadership development
- Talent acquisition
- Sales management
- Budget control
- Business planning
Accomplishments
- E-Cornell, Hospitality Management Certificate, 01/01/22, current
- Florida International University, Bachelor of Science, Travel & Tourism Management, 06/01/01, Miami, FL, USA
- Aruba School of Hotel Management, Associate of Science, Hospitality Management, 07/01/95, Oranjestad, Aruba
- St. Joseph’s Convent High School, High School Diploma, 01/01/92, St. George’s, Grenada
- Executive leadership experience on various sectors of the Hospitality & Tourism sectors of the industry.
- Exceptional relationships with key partners and stakeholders throughout the industry.
- Exceptional knowledge of budget management, media relations and publicity management.
- Exceptional organizational and time management skills with the ability to prioritize tasks and meet deadlines.
- Strong analytical, negotiation, and relationship management skills with a desire for accuracy.
Timeline
Group Director of Sales and Marketing
Waterloo Hotel Management
07.2023 - Current
Director of Sales and Marketing
Silversands Grenada
02.2020 - 07.2023
Marketing Manager
Grenada Tourism Authority
08.2016 - 02.2020
Resort Sales Manager
Sandals Grenada Resort & Spa
09.2013 - 07.2016
Property Manager
Terra Caribbean
05.2009 - 08.2013
Public Relations and Marketing Consultant
CineRy
03.2006 - 04.2009
Product Development Manager – Caribbean
Air Jamaica Vacations
05.2001 - 01.2006
Executive Internship – Loyalty and Alliance Marketing Department
Air Jamaica Ltd.
02.2000 - 01.2001
Assistant Manager
Mt. Helicon Great House
01.1996 - 12.1998
Bachelor of Science - Travel & Tourism Management
Florida International University
Associate of Science - Hospitality Management
Aruba School of Hotel Management
High School Diploma -
St. Joseph’s Convent High School
Hospitality Management Certificate -
E-Cornell
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