FRANCISCO PRIETO
Dallas,TX
Summary
Senior Vice President-level Private Banker with 10+ years of experience advising high-net-worth and ultra-high-net-worth clients ($2MM–$20MM+) on integrated investment, credit, and wealth strategies. Demonstrated success in driving asset consolidation, originating complex lending solutions, and expanding client wallet share across multi-product platforms. Known for developing deep client relationships and delivering tailored strategies that optimize liquidity, portfolio positioning, and long-term wealth outcomes.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Vice President - Private Banker III
Frost Bank
Dallas, TX
03.2021 - Current
- Manage and expand a portfolio of ultra and high-net-worth clients ($2MM–$20MM+), delivering integrated investment, lending, and planning strategies.
- Originate and structure customized credit solutions that include securities-backed lines, residential lending, and several tailored liquidity strategies.
- Drive asset consolidation by identifying external assets and transitioning clients into our private banking platform.
- Conduct detailed financial and credit analysis to align lending structures with broader portfolio strategies.
- Collaborate with trust, estate planning, brokerage, and commercial banking teams to deliver holistic wealth management solutions.
- Proactively source and onboard new client relationships through targeted prospecting and referral channels.
Private Client Banker II
JPMorgan Chase
Dallas, TX
04.2018 - 03.2021
- Advised affluent and high-net-worth clients on investment allocation, retirement strategies, and asset growth.
- Increased client wallet share through asset consolidation and strategic financial reviews.
- Delivered comprehensive financial planning presentations, improving client engagement and conversion.
- Identified opportunities across deposits, investments, and credit to deepen client relationships.
Financial Advisor
AIG
Miami, FL
07.2017 - 06.2018
- Designed and implemented customized financial plans, including portfolio construction and risk management strategies.
- Delivered investment presentations to both individual clients and groups, supporting client acquisition efforts.
- Partnered with underwriting teams to align insurance solutions with broader financial strategies.
Client Services Supervisor
MassMutual Financial Group
Enfield, CT
03.2015 - 02.2017
- Executed equity and mutual fund transactions while ensuring compliance and operational accuracy.
- Supported asset consolidation and client education initiatives.
- Coordinated with brokers and plan sponsors to facilitate investment activity and account servicing.
Education
Bachelor's Degree - Business Administration
Miami Dade College
Miami, FLMaster of Business Administration (M.B.A.) -
University of Texas Permian Basin
Dallas, TXSkills
- High-Net-Worth Advisory
- Portfolio Strategy
- Financial Planning
- Asset Consolidation
- Relationship Management
- Revenue Growth
- Cross-Functional Execution
- Credit Structuring
- Lending Solutions
Certification
- Series 6
- Series 7
- Series 63
- P&C License
- General Lines Life Insurance
- CWS Designation
LANGUAGES
English Native
Spanish Native
KEY ACHIEVEMENTS
- Structured $40MM Business Exit Strategy
- Sourced And Structured Several Corporate Trust Deals $10MM+
- Structure Portfolios Alongside Internal PMs To Generate Additional Business
- Mitigate With Underwriting To Ensure Opportunity Is Properly Underwritten and Decisioned
- Annual Lending Production $15MM+
- 150+ UHNW Households
Timeline
Senior Vice President - Private Banker III
Frost Bank
03.2021 - Current
Private Client Banker II
JPMorgan Chase
04.2018 - 03.2021
Financial Advisor
AIG
07.2017 - 06.2018
Client Services Supervisor
MassMutual Financial Group
03.2015 - 02.2017
Bachelor's Degree - Business Administration
Miami Dade College
Master of Business Administration (M.B.A.) -
University of Texas Permian Basin