Francisco Vieyra
Houston,TX
Summary
Dynamic hospitality leader with a proven track record in luxury pool, beach, and restaurant operations. Expertise in team management, sales strategies, and enhancing guest experiences, supported by over five years of experience in high-end hospitality environments. Demonstrated ability to drive revenue growth, improve operational efficiency, and cultivate high-performing teams. Experienced in luxury retail sales within a high-end department store environment, delivering personalized client service, cultivating lasting customer relationships, and consistently exceeding sales expectations. Adept at anticipating guest and client needs while maintaining a polished brand presence that reflects the standards of premium hospitality and luxury retail. Committed to delivering seamless five-star experiences while optimizing business success through innovative solutions and exceptional service.
Overview
8
8
years of professional experience
Work History
Retail Sales Associate
Saint Bernard Ski & Co.
Houston, TX
07.2025 - Current
- Exceeded sales targets and won multiple partner sales competitions by consistently driving in-store product performance. Contributed to surpassing the November 2025 sales goal by 25% above the original target.
- Facilitated collaboration among team members and multiple stores to optimize customer order fulfillment.
- Maintain accurate inventory levels through receiving, counting, and system reconciliation to support high-volume retail operations.
- Fulfill e-commerce orders by picking, packing, and shipping merchandise directly from the store with speed and accuracy.
- Replenish sales floor inventory and support omnichannel operations to ensure product availability and operational efficiency.
- Encouraged customer engagement through post-purchase reviews, contributing to a 10% increase in customer feedback and participation.
Front Desk Associate
Equinox
Miami, FL/Houston, TX
04.2025 - Current
- Serve as the first point of contact for members and guests at a luxury fitness facility, delivering a premium and welcoming experience aligned with Equinox brand standards.
- Handle check-ins, membership inquiries, and guest traffic with efficiency and professionalism.
- Support daily operations, including towel service management, locker room oversight, and schedule coordination.
- Maintain high levels of cleanliness, order, and hospitality across the front desk and member-facing areas.
- Address member concerns and resolve issues promptly, contributing to overall member satisfaction and retention.
Assistant General Manager of Recreation, ICON Brickell
Essential Hospitality
Miami, FL
06.2024 - 06.2025
- Progressed through multiple roles — Hybrid Team Member, Supervisor, Manager — to Assistant General Manager, overseeing recreation operations at the ICON Brickell.
- Managed daily pool and cabana operations for a high-profile luxury residential and guest facing environment.
- Led a team of 45, ensuring elevated service standards and operational consistency.
- Increased cabana sales profitability by 35% year-over-year through strategic pricing, targeted promotions, and enhanced service experiences.
- Spearheaded the relaunch of food & beverage services post-pandemic, boosting guest and resident engagement by over 20% within the first three months.
- Provided operational support at Fontainebleau Miami Beach, assisting with high-volume hospitality events.
- Coordinated and executed the Calvin Harris New Year’s Eve concert, overseeing staff logistics and guest experience in partnership with hotel leadership — a high-impact success for both Essential Hospitality and its partners.
Operations Manager, Pool & Beach Services
Boucher Brothers
Miami, FL
04.2021 - 06.2024
- Rose through the ranks from Pool Attendant to Beach Attendant, ultimately advancing into management roles across multiple luxury hotel brands.
- Began at the Cadillac Hotel, then oversaw beach operations for the 1 Hotel South Beach, and finally led both pool and beach operations for the W Hotel South Beach.
- Managed a team of 25+ staff members, ensuring seamless guest experiences, high-volume coverage, and consistent service quality.
- Increased beachside revenue by 25% through strategic upselling, guest engagement, and on-site training initiatives.
- Trained and mentored new hires, reducing onboarding time by 40% and significantly improving staff retention across all properties.
- Recognized for exceptional leadership, earning Top Performer designation for two consecutive years.
- Maintained brand standards, coordinated daily logistics, and supported high-demand operational transitions during seasonal peaks and VIP events.
Busser/Server
LA playita Mexicana
Memphis, TN
02.2018 - 03.2020
Education
Associate of Science - Computer Science
Miami Dade College
Miami, FL06-2027
Skills
- Microsoft Office Suite (Word, Excel, Outlook)
- Hotel & Pool Operations Software
- POS & Inventory Management
- Payroll
- Retail sales
- Retail store operations
Websites
Timeline
Retail Sales Associate
Saint Bernard Ski & Co.
07.2025 - Current
Front Desk Associate
Equinox
04.2025 - Current
Assistant General Manager of Recreation, ICON Brickell
Essential Hospitality
06.2024 - 06.2025
Operations Manager, Pool & Beach Services
Boucher Brothers
04.2021 - 06.2024
Busser/Server
LA playita Mexicana
02.2018 - 03.2020
Associate of Science - Computer Science
Miami Dade College
CORE COMPETENCIES
- Hospitality & Guest Relations | Luxury Pool & Beach Management
- Sales & Upselling Strategies | Team Leadership & Training
- Process Improvement & Efficiency | Revenue Growth & Business Development
- Problem Solving & Conflict Resolution | Bilingual Customer Service (English/Spanish)