High-energy sales and customer relations professional well-versed in communicating with different individuals and negotiating successful solutions. Focused on offering superior support and meeting all production targets. Creative in applying expertise in Pro Audio & Video to building robust solutions that enhance loyalty, promote retention and support revenue objectives.
Hi, I’m
Francisco J Torres
Sanford,FL
Summary
Overview
31
years of professional experience
1
Certificate
Work History
AVnew LLCAltamonte Springs, FL
Senior AV Lead Technitian
02.2017 - Current
Job overview
- Troubleshoot systems and equipment and perform tests to make effective recommendations.
- Manage quality control and maintained high level of customer satisfaction.
- Troubleshoot systems to determine appropriate resolution for reported problems with usage.
- Participate in training to maintain technical expertise and proficiency on applicable equipment.
- Operate various diagnostic tools to determine repair plans.
- Manage workflow and productivity of lower-level technicians to keep projects on task.
- Train customers on proper operation, maintenance, and safety of newly installed equipment.
- Promote high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Assist customers with various types of technical issues via email, live chat and telephone.
APAV SolutionsAltamonte Springs, FL
Audio Visual Technician
01.2013 - 02.2017
Job overview
- Integrated professional audio/video systems and provided technical assistance to resolve issues.
- Monitored and repaired range of equipment, including audio, video and video conferencing systems.
- Followed specifications to pull and terminate cables.
- Utilized industry best practices in pulling low-voltage cabling.
- Reviewed drawings, blueprints, schematics and service manuals to identify technical requirements.
- Used appropriate tools and materials in alignment with safety protocols and industry best practices.
- Reviewed and analyzed blueprints and diagrams to identify project specifications.
- Placed microphones in specific locations to maximize audio quality.
Radio TronicsCaguas , PR
Pro Audio MI Sales Manager
08.2011 - 05.2013
Job overview
- Tracked monthly sales to generate reports for business development planning.
- Maintained professional network of potential clients and business opportunities.
- Achieved company growth and brand development through market expansion and sales.
- Developed and implemented new sales strategies to update product lines.
- Maintained supplier relationships to improve lead time, cost and quality.
- Worked with suppliers to expedite open purchase orders and shipments in-transit.
- Negotiated with selected suppliers to obtain lowest unit cost.
- Researched sources of supply and services to maintain flexibility, high quality and competitive pricing.
Forest Hills Electronics Bayamon, PR
Pro Audio MI Sales Manager
01.2007 - 08.2011
Job overview
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Tracked monthly sales to generate reports for business development planning.
- Suggested specific products to meet customer needs.
- Instructed customers in product operations and customizations.
- Visited trade shows, stores and other venues to demonstrate products or answer questions from potential buyers.
- Maintained composure and patience in face of difficult customer situations, applying de-escalation techniques and positive customer support.
- Maintained supplier relationships to improve lead time, cost and quality.
- Negotiated with selected suppliers to obtain lowest unit cost.
- Researched competitors and sourced new vendors.
- Negotiated product prices, discounts and shipping incentives with vendors.
Radio TronicsCaguas PR, PR
Department Manager
08.1992 - 01.2007
Job overview
- Cleaned shelves, counters and tables to maintain organized store.
- Unboxed new merchandise and restocked shelves in appealing and organized arrangements to promote items.
- Stocked shelves and supplies and organized displays to focus customer attention on specific items.
- Presented competitive analysis and industry trends to drive decision-making.
- Coordinated marketing campaigns, monitoring accuracy, execution and follow-up.
- Development of a new Pro Audio Department
- Assisting trade shows to identified best vendors and offers
- Suggested specific products to meet customer needs.
- Set up and arranged displays to attract prospective customers.
- In charge of all newspaper and radio adds
- Read technical manuals or attended conferences and seminars to maintain knowledge of hardware and software.
Education
Politechnical CollageCaguas PR
Associate of Science from AC/DC Digital Electronics
04.1991
University Overview
Skills
- AV Solutions Development
- Equipment Calibration
- System Installation
- Power Tools and Equipment
- Troubleshooting and Diagnosis
- Q-SYS Programming
- Symetrix Programming
- Dante set-up and configuration
- AVoIP Solutions
- LAN set-up
- Rack Wiring
- Wire Terminations and test
- Product Recommendations
- Sales Expertise
- Product Sales
- AV Product Knowledge
- Project Management
- Customer Service
Languages
English
Professional
Spanish
Native/ Bilingual
Certification
Politechnicale>
Certified Dante, Audinate - 2019
Certified Composer, Symetrix - 2021
Certified CTS (in Progress)
Timeline
Senior AV Lead Technitian
AVnew LLC
02.2017 - Current
Audio Visual Technician
APAV Solutions
01.2013 - 02.2017
Pro Audio MI Sales Manager
Radio Tronics
08.2011 - 05.2013
Pro Audio MI Sales Manager
Forest Hills Electronics
01.2007 - 08.2011
Department Manager
Radio Tronics
08.1992 - 01.2007
Politechnical Collage
Associate of Science from AC/DC Digital Electronics
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