Frank Coker
Cape Coral
Summary
Motivated District Sales Representative effective at increasing sales and sustaining revenue by effectively acquiring, developing and retaining customers. Seeks out and capitalizes on opportunities to close new business and increase existing revenue streams. Skilled at facilitating communication and business relationships between wholesalers and retailers.
Overview
30
30
years of professional experience
Work History
District Sales Representative
Cheney Brothers Inc.
Punta Gorda
07.2025 - Current
- Developed strong relationships with clients to enhance customer satisfaction.
- Coordinated product deliveries to ensure timely service and efficiency.
- Conducted market research to identify trends and customer needs.
- Presented product solutions to clients, addressing their unique requirements.
- Collaborated with cross-functional teams to align sales strategies and goals.
- Analyzed sales data to inform strategic decision-making processes.
- Resolved customer complaints quickly and effectively while maintaining positive relationships with clients.
- Organized promotional events to increase product awareness in the local area.
- Developed relationships with key accounts, providing technical advice and support.
- Attended trade shows, conferences and other networking events to stay abreast of industry trends.
- Ensured compliance with company policies regarding safety regulations and ethical standards.
- Analyzed customer feedback to identify areas of improvement in products and services offered.
- Followed up on leads generated from online campaigns or direct mailers.
- Expanded reach of sales opportunities by continuously developing business operations and strategies.
- Grew customer base, acquired new customers and identified needs to deliver relevant products.
- Recruited, trained and motivated quality candidates for distributor positions.
- Identified and closed on new business and consistently increased current industry sales.
Sales Consultant
Sysco Foods West Coast Florida
10.2017 - Current
- Two Time Executive Club Winner
- Level 4 SC
- Served as district FTS.
- Served as district Italian Specialist.
- Served as mentor.
- Building lasting partnerships with our customers.
- I have proven myself to be a consultant to my customers rather than just their sales rep.
- I have consistently grown margins and profitable cases in my accounts.
- I have Consistently exceeded new business goals throughout my career.
- I have Built New Territories numerous times.
Marketing Associate
Sysco Foods Atlanta
12.2011 - 10.2017
- Two Time Chairmans Club Winner
- Served on the steering committee
- Served as mentor
- Built lasting partnerships with our customers
- Have proven myself to be a consultant to my customers rather than just their sales rep.
- Have constantly grown margins and profitable cases in my accounts.
General Manager
Colonial Café
01.2008 - 08.2011
- Managed location with weekly sales of $75k
- In charge of repair and maintenance of equipment in new condition
- Responsible for constant development and advancement of staff
- Manage all work groups, write schedules for 55 staff
- Maintain labor costs 19%
- Maintain food costs 27%
- Detailed management of P&L
- Increased sales by 10% in 2011
Operating Partner
Nicks Pizza & Pub
07.2005 - 01.2008
- Oversaw all restaurant operations
- Responsible for maintaining budgeted food cost 26%
- Responsible for maintaining budgeted labor cost 19%
- Responsible for maintaining budgeted liquor cost of 24%
- Manage location with weekly sales of 150 K
- Responsible for performance evaluations of all staff 100 members
- Manage a strict P&L, maintained all cost points
Kitchen Manager
Applebee’s
06.2004 - 07.2005
- Managed schedule and labor cost
- Managed budget and helped to maintain food cost
- Assisted in daily menu planning and development under the chef.
- Utilize and maintain advanced culinary skills
- Managed staff in a teaching environment
General Manager
Mellow Mushroom
03.2003 - 06.2004
- Manage location with weekly sales of $45k
- In charge of repair and maintenance of equipment maintain like new condition
- Responsible for constant development and advancement of staff
- Manage all work groups, write schedules for 40 staff
- Maintain labor costs 17%
- Maintain food costs 24%
- Maintain beer and wine costs of 16%
- Detailed management of P&L
- Manage all corporate systems, including recipe adherence and standards
General Manager
Wings Sports Grille
08.2000 - 03.2003
- Manage location with weekly sales of $85k
- In charge of repair and maintenance of equipment in new condition
- Responsible for constant development and advancement of staff
- Manage all work groups, write schedules for staff
- Maintain labor costs 17%
- Maintain food costs 27%
- Detailed management of P&L
- Manage all corporate systems, including recipe adherence and standards
Security Manager
Sports Rock Cafe
09.1995 - 06.1998
- Served as primary customer service agent
- Supervised 10 employees
- Performed duties in crisis intervention and dispute mediation
- Preformed payroll and daily incident reports
- In charge of loss prevention
Education
Bachelor Of Business Administration And Management - Business Administration And Management
Auburn University of Montgomery
Montgomery, ALSkills
- Time management
- Customer relationship management
- CRM proficiency
- Objection handling
- Product and service sales
- Persuasive communication
- Prospecting skills
- Closing techniques
- Community networking
- Consultative sales
- Sales strategies
- Lead generation
- Referral generation
- Cold calling
- Customer liaison
- Sales analysis
- Customer oversight
- Prospect qualification
- Territory management
- Territory expansion
- Exceeds sales goals
- Customer relationship building
- Customer service
- Sales consultation
- Product and service knowledge
- Customer retention
- Problem solving
- Relationship building
- Conflict resolution
- Customer satisfaction
- Industry expertise
- Sales pipeline management
- Effective negotiation
- Performance tracking
- Competitive intelligence
- Active listening
- Networking skills
- Evaluate leads
Timeline
District Sales Representative
Cheney Brothers Inc.
07.2025 - Current
Sales Consultant
Sysco Foods West Coast Florida
10.2017 - Current
Marketing Associate
Sysco Foods Atlanta
12.2011 - 10.2017
General Manager
Colonial Café
01.2008 - 08.2011
Operating Partner
Nicks Pizza & Pub
07.2005 - 01.2008
Kitchen Manager
Applebee’s
06.2004 - 07.2005
General Manager
Mellow Mushroom
03.2003 - 06.2004
General Manager
Wings Sports Grille
08.2000 - 03.2003
Security Manager
Sports Rock Cafe
09.1995 - 06.1998
Bachelor Of Business Administration And Management - Business Administration And Management
Auburn University of Montgomery