Fred Macciocchi
Sarasota,FL
Summary
Experienced Franchise professional focused on meeting or exceeding objectives seeking a Franchise Development or Franchise Real-Estate position. Offers advanced experience and knowledge of industry best practices. Recognized for leadership, planning abilities and clear, direct communication style.
Overview
27
27
years of professional experience
Work History
Partner/Chief Operating Officer
Pet Evolution Franchising, LLC
Minneapolis, MN
01.2021 - Current
- Worked with a Franchise attorney to bring this new concept into franchising within 4 months. Created FDD, operations manuals, and all marketing materials.
- Refined organizational structure to consolidate, streamline and delineate necessary functions.
- Developed quarterly business plans to evaluate cost projections.
- Negotiated and drafted contracts with business partners, clients, and vendors, in areas such as Real Estate, Construction, Architecture, CRM, and Marketing.
- Established Real Estate and Operations policies to promote company culture and vision.
- Intimately involved in every aspect of the site-selection process.
Certified Franchise Consultant
Franchise Dream Team
, United States
07.2020 - Current
- Worked with hundreds of franchise candidates to help them navigate hundreds of franchise concept choices.
- Attended and participated in Franchise Conferences such as IFA, Multi-User Franchise Conference, FranNet, IFPG.
- Developed peer and mentor relationships with small business owners and conducted in-depth franchise engagements to identify opportunities to enhance owner profitability, growth, and performance.
- Provided ongoing coaching and motivation to franchisees and management by remaining in contact through use of video conferencing and other available technology.
Franchise Area Representative
Eat The Frog Fitness
, Florida
10.2018 - Current
- Grew Florida territory to 17 licenses prior to pandemic throughout Florida.
- Developed and maintained local team of Real-estate, architectural, construction, insurance, and marketing experts to assist Franchise owners in developing their locations.
- Performed in-store strategic planning by tailoring programs and fact-based sales presentations to customer needs, store demographics and observed consumer base.
- Collaborated with all areas of the Franchisor to oversee product targeting strategy based on customer industry and business requirements.
Franchise Area Representative
Modern Acupuncture
, Illinois
10.2017 - 07.2021
- Developed IL Region for this emerging franchise brand that eventually grew to more than 250 locations nationwide.
- Designed strategic initiatives to grow and retain revenue streams from assigned accounts while supporting and garnering long-term customer satisfaction.
- Contributed to team objectives in afast-paced environment.
- Negotiated prices, terms of sales, and service agreements.
Franchise Area Representative
Amazing Lash Studio
, IL
12.2014 - 02.2019
- Developed and operated the IL region for this emerging franchise concept.
- Created KPIs for theregion that was eventually adopted by Franchisor for use by the network.
- Successfully opened 9 stores.
- Increased AUV to $1M
- Eventually sold Region to Franchisor (Private Equity funded)
Multi-Unit Owner
Massage Envy
, IL
07.2006 - 07.2018
- Managed every aspect of owning this franchise brand.
- My best location was ranked #3 out of more than 1,250 locations. Annual Revenue was more than $3M in that location.
- Managed all hiring, inventory, and overhead costs effectively to maintain business profitability.
- Handled team, customer, and operations issues with calm, knowledgeable strategies to keep business on track against targets.
- Successful exit at largest multiple of EBITDA in Massage Envy history at that point in time.
Education
Bachelor of Science - Marketing
Bradley University
Peoria, ILSkills
- Real Estate selection
- Real Estate Lease negotiations
- Vendor Management
- Operations Administration
- Franchise Industry Expertise
- Franchise Planning and Execution
- Franchise Business Analysis
- Franchise KPI management and achievement
Accomplishments
- Achieved Franchise sales growth by introducing automated messaging for communication tasks.
- Supervised team of over 80 staff members.
- Resolved POS product issues through ongoing testing with Franchise network
- Advanced user of all Microsoft Office programs.
- Experienced in multiple POS systems used throughout franchising
- Experienced in Locate.ai and other site selection tools
- Experienced in FranConnect, Monday.com, Hubspot, Salesforce and other online tools.
Real-Estate License in Florida
Obtaining my real-estate licensure in Florida helped me take my lease negotiations and site selection to another level of expertise.
Timeline
Partner/Chief Operating Officer
Pet Evolution Franchising, LLC
01.2021 - Current
Certified Franchise Consultant
Franchise Dream Team
07.2020 - Current
Franchise Area Representative
Eat The Frog Fitness
10.2018 - Current
Franchise Area Representative
Modern Acupuncture
10.2017 - 07.2021
Franchise Area Representative
Amazing Lash Studio
12.2014 - 02.2019
Multi-Unit Owner
Massage Envy
07.2006 - 07.2018
Bachelor of Science - Marketing
Bradley University
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