FREDERICK R. RICH

• Execute strategic business plans, allocate resources, and direct field activity; ranked #1 nationally in 2025.
• Led district of specialty reps; managed hiring, onboarding, performance evaluations, and succession planning to enhance team effectiveness.
• Implemented performance management processes, identified gaps, and enforced accountability to improve overall team performance.
• Developed talent pipeline, resulting in promotion of four reps under my leadership.
• Partner with marketing, medical, and compliance to ensure aligned execution.

• Managed multi-territory district, elevating ranking into top 30% through strategic initiatives.
• Analyzed KPIs and market trends to drive corrective action.
• Motivated team members by recognizing achievements and cultivating a culture of excellence.
• Conducted coaching, field rides, and development planning.

• Led national training strategy for the Retina business unit, developing best‑in‑class learning programs covering disease state, clinical data, selling skills, account management, and competitive intelligence.
• Collaborated with marketing, medical, and compliance teams to translate brand strategy into field‑ready execution tools, ensuring alignment with corporate guidelines and regulatory standards.
• Designed and launched key training assets, including the Retina Onboarding Playbook, PI Compendium, and EC 2.0 curriculum, improving onboarding efficiency and field readiness.
• Supported cross‑functional initiatives in analytics, compensation, and IT to enhance field capabilities and operational effectiveness.

·Developed and delivered advanced sales training programs for new hires and tenured representatives, improving clinical fluency and sales execution across the East Region.

• Identified regional training needs through performance analysis and market insights, designing targeted workshops to align with brand objectives and competitive dynamics.
• Created the “Specialty Rx Coaching Form” to standardize coaching, improve documentation, and reinforce core competencies across regions.
• Launched “The Insight,” a quarterly regional newsletter to highlight best practices, performance, and recognition, strengthening engagement and knowledge sharing.

• Presented FDA-approved clinical data and conducted presentations on clinical benefits of products, expanding product utilization and maximizing sales within key accounts.
• Build, develop, and maintain strong relationships with KOLs and ophthalmic assistants, cultivating an image as a trusted resource by delivering value-added services and participation in specialty medical events.
• Educated clients through in-service presentations and literature, training ophthalmic technicians and auxiliary staff to enhance product knowledge and support.
• Identified new business prospects and created value messaging, targeting top potential accounts and revamping sales plans to leverage emerging trends.
• Utilize knowledge of formulary access to ensure patient prescription fulfillment at the lowest possible financial burden.
• Eye Care Division (formerly known as Allergan)