Frederieke van Oppen

Product Manager Membership (2022 - present)

• Set Membership Growth and Engagement strategy, supported by a team of 14 engineers
• Grew Membership 100% to ~ 12 million members
• Launched 15 partnership integrations across 7 countries, including Capital One, Disney (US), TD Bank (CAN), Amazon (JP) and Paypal (ANZ), resulting in 2 million new members acquired
• Launched member exclusive Delivery & Mobility offers across Australia, Mexico, US, France and the UK, resulting in a 4% member engagement increase and a 10% order increase for participating merchants

Head of Product Operations Membership (2021)

• Responsible for leading the launch of all Membership product features across the globe for both Delivery and Mobility created by a team of 60 engineers
• Led the transition to a new Membership Platform, built by ~30 engineers and reducing execution timelines for new market or feature launches by ~80%
• Led the launch of Uber One in the US and subsequent expansion to Mexico, Canada, ANZ and the UK - moving from a disjoint family of passes to a single x-lob membership

• Responsible for large regional projects affecting both merchants and couriers, led a team of 3 program managers
• Initiated and led the Business Model Change (onshoring and changing the contractual relationships with all restaurant partners) - freeing up ~ $10 mln by unlocking key deals and marketplace efficiencies
• Led EMEA towards PSD2 compliance through program managing the KYC verification of ~ 80K restaurant partners and ~200K courier partners - preventing fines and a possible business shutdown