FRENEL FRANKLIN
Fort Lauderdale
Summary
Results-driven Project Manager and Sales Specialist with extensive experience in real estate investment and construction management. Proven success in market research, high-value negotiations, and portfolio management to drive profitability. Skilled in leading construction projects from inception to completion while meeting quality, budget, and timeline goals. Known for building strong client relationships, leveraging CRM and marketing strategies, and maintaining a competitive edge through industry insight.
Overview
11
11
years of professional experience
Work History
Sales Manager
Perfume Price
Deerfield Beach
10.2024 - Current
- Managed and grew a portfolio of domestic and international wholesale clients, supporting retail, e-commerce, and distribution partners across U.S. and global markets.
- Drove B2B fragrance sales by building long-term relationships, negotiating pricing and volume tiers, and delivering tailored product recommendations.
- Served as the primary point of contact for assigned accounts, overseeing onboarding, compliance documentation, product availability, and marketplace requirements.
- Coordinated with warehouse, shipping, and accounting teams while analyzing sales trends and inventory to ensure accurate fulfillment, timely delivery, and revenue growth.
Real Estate Sales Acquisition & Construction Project Management
Choose Right Investments llc
04.2018 - Current
- Led single-family home construction projects, managing subcontractors, schedules, and timelines to deliver high-quality homes on time.
- Oversaw the full development lifecycle from site preparation through final inspection, resolving issues quickly to maintain project momentum.
- Coordinated with subcontractors and vendors to ensure efficient workflows, timely material delivery, and compliance with safety and building codes.
- Maintained strict quality control and regulatory compliance throughout construction, meeting design specifications and client expectations.
Real Estate Sales
Lifestyle International Realty
02.2015 - Current
- Conducted market research to identify profitable investment opportunities, supporting strategic acquisitions and sales that drove portfolio growth.
- Negotiated and secured property contracts with owners and buyers, optimizing deal terms to increase profitability and ensure smooth closings.
- Managed diverse property portfolios, overseeing acquisition, marketing, and sales processes while coordinating with legal, financial, and inspection teams.
- Built strong relationships with investors, buyers, and sellers, leveraging CRM tools and targeted marketing to generate repeat business and referrals.
Education
Real Estate License -
Gold Coast School of Real Estate
Skills
- Market Research and Analysis
- Property Acquisition and Sales
- Negotiation and Deal Structuring
- Construction Project Management
- Subcontractor and Vendor Coordination
- Quality Control and Compliance
- Client Relationship Management
- CRM Software Implementation
- Strategic Marketing
- Deadline and Budget Management
- Financial Analysis
- Contract Management
- Risk Management
- Workflow Optimization
- Process Improvement
- Leadership & Teamwork
- Good Communication skills both written and spoken
- Time management
- Problem Solving
References
Available upon request
Summary Of Core Qualifications
Drove strategic property acquisitions and sales through market research, negotiation, and financial analysis to maximize portfolio growth and profitability. Managed the full lifecycle of construction projects, leading teams and subcontractors while maintaining strict quality standards, timelines, and budgets. Built lasting client relationships through personalized service and CRM-driven follow-up, generating repeat business and referrals. Coordinated with legal, financial, and inspection teams while leveraging targeted marketing and process optimization to ensure efficient transactions and successful project outcomes.
Timeline
Sales Manager
Perfume Price
10.2024 - Current
Real Estate Sales Acquisition & Construction Project Management
Choose Right Investments llc
04.2018 - Current
Real Estate Sales
Lifestyle International Realty
02.2015 - Current
Real Estate License -
Gold Coast School of Real Estate