Frida Miranda Valencia
Los Angeles,CA
Summary
Retail leader with 20+ years of experience managing high-volume stores and leading teams of up to 30 employees for major brands including Athleta and Gap. Fluent in English and Spanish, enabling effective communication with diverse teams and customers. Proven ability to exceed sales targets, optimize operations, and deliver outstanding customer experiences. Skilled in team development, budget management, and operational excellence with a track record of measurable results.
Overview
20
20
years of professional experience
Work History
General Manager
Athleta
Los Angeles, CA
01.2023 - 01.2025
- Led all store operations, managing a team of 15 employees and overseeing payroll, scheduling, and operational budgets
- Exceeded monthly sales targets and credit card goals by 5%-10% consistently over 12 months
- Reduced employee turnover by 20% through targeted training and engagement initiatives
- Improved customer satisfaction scores by 10% through team coaching and operational excellence
- Maintained visual merchandising and brand standards, ensuring a premium customer experience
Assistant Manager
Gap
Los Angeles, CA
01.2005 - 01.2023
- Supported store operations contributing to annual store revenue of $3M
- Trained and promoted 5 associates to supervisory roles
- Implemented process improvements that increased checkout efficiency by 15%
- Improved customer satisfaction
Education
General Education
Santa Monica College
Santa Monica, CASkills
- Retail Leadership & Team Development
- Sales Strategy & KPI Achievement
- Budgeting, Payroll & Operations Management
- Customer Experience & Satisfaction
- Visual Merchandising & Store Presentation
- Hiring, Training & Talent Development
PROFESSIONAL HIGHLIGHTS
- 20+ years of retail leadership experience with global brands
- Successfully managed multi-million-dollar store budgets
- Consistently exceeded sales goals and improved team performance metrics
- Fluent in English and Spanish, supporting diverse teams and customers
Timeline
General Manager
Athleta
01.2023 - 01.2025
Assistant Manager
Gap
01.2005 - 01.2023
General Education
Santa Monica College