Summary
Overview
Work History
Education
Skills
Languages
Affiliations
Certification
Groove Phi Groove Social Fellowship Incorporated
Timeline
Generic

Gabriel Walker

The Bronx,NY

Summary

Creative Social Media Associate known for high productivity and efficiency in task completion. Specialize in content creation, analytics interpretation, and audience engagement strategies. Excel in communication, adaptability, and creativity to enhance brand presence on social media platforms.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Social Media Associate

ICONN international
Stanford, CT
07.2022 - 05.2024
  • Assist in the creation and setup of paid social media campaigns on platforms such as Meta, X, LinkedIn, Pinterest, TikTok, Facebook, and Twitter.
  • Monitor campaign budgets and pacing to ensure efficient allocation of resources.
  • Implement audience targeting strategies based on demographics, interests, behaviors, and other relevant criteria.
  • Conducted research to identify target audiences and create effective social media campaigns.
  • Monitored online conversations related to the company's brand and products.

SEM Associate

ICON International
Stamford, CT
07.2022 - 05.2024
  • Monitor campaign performance and make adjustments to optimize key metrics.
  • Assist in the creation and setup of paid search campaigns across platforms such as Google Ads, Bing Ads, and other relevant channels.
  • Generate regular reports on campaign performance, highlighting key metrics and insights.
  • Regularly review and refine keyword lists based on performance data and industry trends.

Warehouse Associate

Midland Truck and Auto
Port Chester, NY
04.2021 - 07.2022
  • Maintaining clear records on all inventory and stock through manual and computerized systems.
  • Receiving, processing, labeling, and storing incoming stock.
  • Managed other warehouse workers and worked with team leaders to enhance productivity.
  • Performed cycle counts to ensure accuracy of inventory levels.

Student Worker

Mercy College Business Leadership Cohort
Dobbs Ferry, NY
09.2018 - 05.2020
  • Coordinated educational programs for professional development of members.
  • Curated student panels to share experiences with fellow students and staff.
  • Coordinated events for incoming freshmen and faculty.

Programmatic Media Associate

  • Assist in the setup and launch of programmatic advertising campaigns across demand-side platforms (DSPs) and other programmatic buying platforms.
  • Ensure proper tagging and tracking setup for campaign performance measurement and optimization.
  • Optimize campaigns in real-time, adjusting bidding strategies, targeting parameters, and creative assets to maximize ROI and achieve KPIs.

Education

Bachelor of Science in Business Administration - Management

Mercy College
Dobbs Ferry, NY
05.2022

Skills

  • Computer: Proficient in Microsoft Office (Excel, Word, and PowerPoint)
  • Fast learner, excellent time management, ability to work under pressure, ability to multitask, adaptability

Languages

Language: Fluent in Spanish

Affiliations

Groove Phi Groove Fellowship Incorporated

President 2018- present

  • supervised chapter activities
  • Bridge of communication amongst students undergrad chapters and profession graduate chapters
  • promote academic awareness and good ehthical standards within the Mercy University community
  • mentor for neighboring youth development programs

Certification

Google AD certifications in the following

  • search
  • display and video 360
  • video
  • apps
  • analytics

Groove Phi Groove Social Fellowship Incorporated

  • Supervised the chapter's activities to ensure efficiency and maintain mission statement
  • Communicated between the Professional Chapter and Student Chapter to ensure issues and topics are covered effectively
  • Promote academic awareness and good ethical standards within the Mercy College community
  • Provided community service within the Westchester and NYC area
  • Acted as a mentor to neighboring youth programs
  • Review financial transactions of student clubs and organizations

Timeline

Social Media Associate

ICONN international
07.2022 - 05.2024

SEM Associate

ICON International
07.2022 - 05.2024

Warehouse Associate

Midland Truck and Auto
04.2021 - 07.2022

Student Worker

Mercy College Business Leadership Cohort
09.2018 - 05.2020

Programmatic Media Associate

Bachelor of Science in Business Administration - Management

Mercy College

Similar Profiles

CREATE PROFILE
Gabriel Walker