Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Gabriella A. Cuellar

Forest Hills,NY

Summary

Dynamic professional with strong expertise in sales and marketing. Skilled at building client relationships, driving revenue growth, and creating compelling content that resonates with target audiences. Known for a polished presence and thriving in fast-paced, client-facing environments. Proven success working independently and collaboratively, with a focus on customer satisfaction, creative strategy, and operational excellence.

Overview

10
10
years of professional experience

Work History

Sales & Marketing Coordinator-Part Time

Family Care Options (Residential and Family Staffing Services)
09.2023 - Current
  • Create and manage short-form video content for Instagram and TikTok to increase brand visibility and client inquiries
  • Plan monthly content calendars and write social media copy aligned with childcare services and seasonal campaigns
  • Support back-end administrative functions including scheduling, onboarding paperwork, and CRM management
  • Liaise with prospective clients and caregivers to coordinate consultations, ensuring seamless customer experiences

Marketing Strategist

Endless Designs ( Wholesale Jewelry Manufacturer)
06.2022 - Current
  • Drive inside sales by nurturing wholesale relationships with boutique retailers, providing tailored support, and following up on leads to convert interest into orders
  • Co-lead seasonal marketing and sales initiatives that resulted in a 30% increase in wholesale revenue, positioning the brand as a top-performing partner for key accounts
  • Collaborate directly with the sales team to craft custom pitch materials, product catalogs, and sell-in kits that address buyer needs and increase close rates
  • Design compelling visual assets for email marketing, social campaigns, and new product launches using Canva and Adobe
  • Manage CRM database to track pipeline activity, segment clients by behavior and purchase history, and deliver highly personalized outreach
  • Support executive leadership in competitive analysis and rebranding strategy, elevating the company’s identity and helping secure new retail partnerships

Caregiver (Part Time)

Family Care Options (Residential and Family Staffing Services)
01.2016 - Current
  • Provide high-quality, trusted childcare services to families across NYC, including clients at 5-star hotels such as The Plaza, The Mark, and Four Seasons
  • Adapt to diverse family needs with warmth, professionalism, and discretion
  • Deliver concierge-level service to high-profile guests, often in fast-paced, high-pressure environments
  • Build strong client relationships through reliability, clear communication, and a caring, polished demeanor

Marketing Intern

Endless Designs ( Wholesale Jewelry Manufacturer)
06.2021 - 08.2021
  • Supported execution of social media calendars, digital campaigns, and sales tracking initiatives
  • Contributed to pitch decks and buyer presentations in preparation for seasonal sales cycles
  • Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives

Education

BBA - Marketing

Loyola University, Maryland
05-2022

Skills

  • Email marketing campaigns
  • Upselling & Cross-Selling
  • CRM management
  • Digital marketing
  • Microsoft Office
  • Hospitality & Guest Services

Accomplishments

  • Designed and executed targeted email marketing flows in Mailchimp, resulting in a 25% increase in open rates and a 40% boost in new customer sign-ups.
  • Built and maintained segmented contact lists in the CRM, enabling personalized outreach that drove a 35% uplift in engagement.

Timeline

Sales & Marketing Coordinator-Part Time

Family Care Options (Residential and Family Staffing Services)
09.2023 - Current

Marketing Strategist

Endless Designs ( Wholesale Jewelry Manufacturer)
06.2022 - Current

Marketing Intern

Endless Designs ( Wholesale Jewelry Manufacturer)
06.2021 - 08.2021

Caregiver (Part Time)

Family Care Options (Residential and Family Staffing Services)
01.2016 - Current

BBA - Marketing

Loyola University, Maryland

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