Gabriella Berchtold
Los Angeles,CA
Summary
Resourceful Publicity Coordinator, known for high productivity and efficient task completion. Specialize in strategic communications for corporate accounts and campaigns. Strengths include teamwork, adaptability, and problem-solving to navigate complexities of public perceptions and positioning clients to achieve their desired results.
Overview
6
6
years of professional experience
Work History
Strategic Communications Coordinator
The Lede Company
Los Angeles, CA
06.2024 - Current
- Planned and executed campaigns to maximize publicity opportunities for clients.
- Conducted research on current trends to identify potential opportunities for clients' visibility.
- Drafted pitches targeting relevant publications in order to secure editorial coverage.
- Offered strategic advice while responding promptly to client or press inquiries.
Strategic Communications Assistant
The Lede Company
Los Angeles, CA
05.2023 - 06.2025
- Supported the client lists of two high-level publicists.
- Coordinated client and internal meeting schedules for two senior publicists.
- Produced and distributed meeting materials and publicity reports internally and to clients.
- Monitored media coverage of client events and announcements.
Sponsorship Coordinator /Executive Assistant
Good Things
Los Angeles, CA
01.2023 - 05.2023
- Coordinated meetings and maintained master calendar for team members with clients across multiple time zones using online calendaring system.
- Facilitated meeting agendas and distributed support materials in advance for successful sessions.
- Entered contact information and updates in database system to track leads, deal statuses, and potential clients.
- Acted as support all team members, including keeping track of essential documents, taking meeting notes and drafting deal point memos.
Tour Marketing & Ticketing Intern
Red Light Management
Nashville, TN
06.2021 - 08.2021
- Acted as point person for the marketing and ticketing of Jameson Rodgers' Cold Beer in My Hand tour
- Approved ad-mats, ticket links, marketing plans, and radio proposals for the tour
- Liaised between venue promoters, managers, artist teams, and digital teams
- Kept track of ticket counts and upcoming shows for three artists, sending a weekly update to artist teams.
Podcast Marketing Intern
Thrive LOUD
New York, New York
10.2020 - 01.2021
- Developed and implemented marketing strategies to promote the Thrive LOUD podcast.
Script Reader
Davis Entertainment
Los Angeles, CA
06.2020 - 08.2020
- Read books that the studio had purchased the rights for
- Created 10-12 page briefs with detailed summaries of the plot for each novel
- Made recommendations on whether the novel should be produced
- Gave input on whether they would be best adapted into a TV show or movie.
Marketing/Product Research & Development Intern
i am OTHER / Humanrace
Los Angeles, CA
06.2019 - 07.2019
- Researched competitor products and websites and did SWOT analysis for new product line and website
- Helped with pricing, quantity, and other product creation decisions
- Created powerpoint presentations about new product lines
- Presented powerpoints and ideas in team meetings about new products
- Attended, took notes, and gave input in team meetings about the future of the company.
Education
Bachelor of Science - Double Major Communication & Development Sociology
Cornell University, College of Agriculture And Life Sciences
Ithaca, NY05.2022
Skills
- Copywriting abilities
- Expert in Microsoft Office Suite programs, Adobe InDesign and Photoshop
- Market analysis
- Editing and proofreading
- Client communication and coordination
- Problem resolution and organizational skills
Timeline
Strategic Communications Coordinator
The Lede Company
06.2024 - Current
Strategic Communications Assistant
The Lede Company
05.2023 - 06.2025
Sponsorship Coordinator /Executive Assistant
Good Things
01.2023 - 05.2023
Tour Marketing & Ticketing Intern
Red Light Management
06.2021 - 08.2021
Podcast Marketing Intern
Thrive LOUD
10.2020 - 01.2021
Script Reader
Davis Entertainment
06.2020 - 08.2020
Marketing/Product Research & Development Intern
i am OTHER / Humanrace
06.2019 - 07.2019
Bachelor of Science - Double Major Communication & Development Sociology
Cornell University, College of Agriculture And Life Sciences
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