Gabriella DeHerrera Calderon
Honolulu
Summary
Motivated senior at the University of Hawaiʻi at Mānoa pursuing a Bachelor of Business Administration in Marketing. Seeking opportunities to apply marketing strategy, consumer behavior analysis, and communication skills in a professional business environment while continuing to grow as a marketing professional.
Overview
2
2
years of professional experience
Work History
Media Relations student worker
University of Hawaii Athletics
Honolulu
08.2025 - Current
- Managed pregame, in-game, and postgame social media coverage for football, women’s volleyball, men’s and women’s basketball, women’s soccer, and beach volleyball
- Created and published real-time content, including score updates, graphics, and in-game highlight clips for Instagram and Twitter/X
- Communicated live game updates and statistics with the Sports Information Director (SID) to ensure accuracy across platforms
- Monitored scores, statistics, and substitutions during women’s soccer competitions to ensure accurate reporting.
- Updated team rosters and coordinated pregame game-day operations to enhance team readiness.
- Wrote the Women’s Volleyball Season in Review for the 2025 season
Communications Team
University of Hawaii Student Recreation Services
Honolulu
08.2025 - Current
- Developed motivational Monday videos, graphics, and TikTok content to engage audience and promote programs
- Supported branding and engagement efforts through creative and informative social media posts
- Distributed updates, announcements, and program information across social media platforms to keep community informed
- Supported branding and engagement efforts through creative and informative social media posts
Front Desk Office Assistant
University of Hawaii Student Recreation Services
Honolulu
08.2025 - Current
- Welcomed and assisted members and guests, enhancing their experience at Student Recreation Center front desk.
- Provided friendly and professional customer service to ensure a positive experience for all patrons
- Answered phone calls, providing accurate information on facility access, programs, and policies to ensure clear communication.
- Sold memberships and processed payments accurately.
Head Coach
Keiki Kicks
Honolulu
08.2024 - Current
- Developed foundational soccer skills, teamwork, and sportsmanship in young kids ages 1-8.
- Developed training programs for youth soccer players to enhance skills and teamwork.
- Coordinated practice schedules and game logistics for multiple teams weekly.
- Mentored assistant coaches in effective coaching strategies and player development.
Service Associate
University of Hawaii Student Recreation Services
Honolulu
10.2023 - 12.2024
- Established welcoming, safe, and clean environment for patrons through effective enforcement of safety rules.
- Assisted patrons with facility usage and equipment inquiries.
- Organized and maintained recreational equipment and common areas.
- Facilitated group activities and events for students and staff.
Education
Bachelor of Business Administration - Marketing
University of Hawai’i at Manoa
Honolulu, HI03-2026
Business
Lorenzo De Medici
Firenze, Italy05-2025
High School Diploma -
Fort Lupton High School
Fort Lupton, CO05-2022
Skills
- Social media management
- Content creation
- Social media content creation
- Microsoft PowerPoint
- Excel
- Social media strategy
- Content development
- CapCut
- Gipper
- Sidearm
- Catapult
- Drone videography
- Photography
- Data analysis
- Time management
- Team collaboration
- Creative problem-solving
- Customer service
- Basic graphic design
- Social content creation
Awards
University of Hawaii Deans list
Projects
- UH Women's Volleyball 2025 Season in Review, Contributed to the completion of end-of-season reviews by assisting with data collection, performance summaries, and written content highlighting team achievements.
- UH Women's Soccer 2025 Season in Review, Contributed to the completion of end-of-season reviews by assisting with data collection, performance summaries, and written content highlighting team achievements.
- Island Seas Resort Promotional Drone Video, Produced a promotional Instagram video for Island Seas Resort using self-shot drone footage, contributing to the resort’s social media marketing.
- University of Hawaii Student Recreation Services Yoga Marketing Campaign, Contributed to the planning and execution of a marketing campaign for the relaunch of recreational fitness classes at the WRC, including yoga and dance. Assisted with promotional strategy development across digital, social media, video, and in-facility signage. Collaborated with team members to coordinate timelines, media assets, and class launch communications.
Languages
- Spanish
- English, Native Speaker
- Spanish, Elementary / Conversational, coursework in progress
Community
- Malama Mauna, 72, Volunteer, Restoration of hiking trails and removal of invasive species
- Ka papa lo'i Kanewai, 72, Volunteer, Cleaning up weeds and harvesting Kalo from the Lo’i
Timeline
Media Relations student worker
University of Hawaii Athletics
08.2025 - Current
Communications Team
University of Hawaii Student Recreation Services
08.2025 - Current
Front Desk Office Assistant
University of Hawaii Student Recreation Services
08.2025 - Current
Head Coach
Keiki Kicks
08.2024 - Current
Service Associate
University of Hawaii Student Recreation Services
10.2023 - 12.2024
Bachelor of Business Administration - Marketing
University of Hawai’i at Manoa
Business
Lorenzo De Medici
High School Diploma -
Fort Lupton High School