GABRIELLA HARTE
Digital Marketing Specialist
Waldwick,NJ
Summary
Experienced and successful digital marketing specialist with a proven track record in sales, and experience in advertisement, social media management, and content creation. Energetic, driven, and creative, with a passionate interest in graphic design and a vivid online art presence. Seeking a full-time marketing opportunity in the Greater New York City area to leverage skills and creativity in driving impactful marketing campaigns and enhancing brand visibility.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
Work History
Digital Marketing Specialist
Curalta Foot + Ankle
10.2023 - Current
- Designed and executed ad campaigns on Facebook and Instagram, from conceptualization to performance analysis, achieving 10% increase in optimal reach.
- Managed creative process of ad design, incorporating branding elements and targeted messaging to maximize advertising impact.
- Spearheaded creation and management of company's TikTok account, filming and editing videos to drive engagement and increased company's online presence.
- Strengthened online presence by creating engaging social media content and managing multiple platforms resulting in 20% increase in follower engagement and 25% growth in website traffic.
- Collaborated with cross-functional teams to strategize and implement website revamp, enhancing user experience and optimizing overall site functionality.
Sales and Service Expert
24 Hour Fitness
09.2021 - 09.2023
- Top sales representative for regional branch of 24 Hour Fitness.
- Consistent 15% higher monthly revenue than next highest earner, despite working part-time.
- Developed strong rapport with customers, fostering loyalty and trust for sustained business growth
- Created customized solutions for clients' unique needs, ensuring a tailored approach that resulted in higher conversion rates
- Leveraged CRM tools effectively to track customer interactions, monitor progress towards goals, and maintain organized account records for seamless communication across teams
Sales and Service Associate
Autobahn Speed
01.2021 - 09.2021
- Increased sales in shop franchise by 50% through direct selling.
- Developed customer base with targeted one-on-one approach, creating detailed reviews for buyers' convenience.
- Led the outlet in revenue, achieving top sales rep for the distributorship.
Education
Bachelor of Science - Marketing
Ramapo College of New Jersey
Mahwah, NJ 01.2021 - 05.2023
Associate of Science - Economics
Bergen Community College
Paramus, NJ 01.2019 - 12.2020
Skills
Advanced Excel Proficiency
Advanced Powerpoint Expertise
Proficient in Adobe Creative Suite
Strong understanding of SEO and SEM principles
Video Editing
Content Creation
Google Adwords
Social Media Marketing
Campaign Development
Accomplishments
- Skillshop: Google Ads Creative Certification (2023)
- Google: Attract and Engage Customers with Digital Marketing (2023)
- Hubspot: Social Media Marketing (2023)
- Hubspot: Sales Software (2023)
- NASM: Certified Personal Fitness Trainer-Health Fitness Instructor
Timeline
Digital Marketing Specialist
Curalta Foot + Ankle
10.2023 - Current
Sales and Service Expert
24 Hour Fitness
09.2021 - 09.2023
Bachelor of Science - Marketing
Ramapo College of New Jersey
01.2021 - 05.2023
Sales and Service Associate
Autobahn Speed
01.2021 - 09.2021
Associate of Science - Economics
Bergen Community College
01.2019 - 12.2020