Gabriella Henrichs
1220 Edgebrook Dr. Story City,IA
Summary
Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level marketing position. Ready to help team achieve company goals.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Pool Manager
Story City Memorial Swimming Pool
06.2023 - Current
- Assigned work to staff, set schedules, and motivated strong performance in key areas.
- Monitored activities and directed scanning of swimming pool and adjacent areas to prevent injuries, accidents or drownings.
- Adjusted pool chemical balance to maintain general water cleanliness.
- Planned, coordinated and promoted aquatics programs to optimize water safety.
- Developed lifeguard deck rotational system to monitor pools.
- Oversaw and managed lifeguard staff by monitoring attendance and performance.
- Organized and oversaw special events such as birthday parties, tournaments and team-building activities.
- Performed regular safety inspections of pools and equipment to reduce hazards.
- Interpreted, explained and enforced pool policies and procedures to preserve health and safety of employees and public.
Marketing Specialist Intern
UNI Rod Library
09.2022 - 12.2022
- Scheduled social media postings to advertise products and generate site traffic.
- Assisted in creating written, video and image content for marketing channels.
- Helped with planning and hosting of marketing events.
- Collaborated with team members to help expand marketing channels.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Monitored web traffic to analyze website performance.
- Drafted, edited and distributed press releases, media advisories and other public relations materials.
- Created media kits and utilized promotional materials to meet specific strategic initiatives.
- Prepared social media posts and videos with eye for viral content strategies.
- Developed original content for blog posts and website articles.
- Responded to media inquiries, monitored media coverage and created press reports to influence public narrative.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Managed media relations for organizations to produce successful results.
Student Supervisor
UNI- Biscotti's and Book Bistro
01.2022 - 09.2022
- Supervised food preparation stations to observe hygiene and taste quality of food served to customers.
- Led and directed team members on effective methods, operations, and procedures.
- Promoted positive atmosphere and went above and beyond to guarantee each customer received exceptional food and service.
- Conducted health, safety, and sanitation process evaluations to identify and remedy any violations immediately.
- Correctly calculated inventory and ordered appropriate supplies.
- Monitored inventory of supplies and purchased orders to maintain adequate stock levels.
- Assisted in development and implementation of new menus to offer variety and options to customers.
- Developed, implemented, and managed business plans to promote profitable food and beverage sales.
- Operated cash register for cash, check, and credit card transactions with excellent accuracy levels.
- Counted money in cash drawers at beginning and end of shifts to maintain accuracy.
- Stocked, tagged and displayed merchandise as required.
- Upsold additional products and services to customers, increasing revenue.
- Used POS system to enter orders, process payments and issue receipts.
- Worked with floor team and managers to meet wide range of customer needs.
- Trained and coached cashier team members on checkout procedures and strategies to maximize customer satisfaction.
- Backed up cashiers and customer service employees on questions such as rules on refunds and defective items.
- Verified accuracy of daily cashier batches by checking receipts, checks and cash.
- Resolved customer issues for front-line and departments throughout store by employing strong operations knowledge and problem-solving abilities.
Media Director/Public Relations Intern
Riverside Lutheran Bible Camp
05.2021 - 08.2021
- Photograph campers and small groups, and uploading pictures to Waldo Photos and create decorative photo outlines to be sold in the camp store
- Posted images on lnstagram and Facebook
- Drafted, edited and distributed press releases, media advisories and other public relations materials.
- Created media kits and utilized promotional materials to meet specific strategic initiatives.
- Prepared social media posts and videos with eye for viral content strategies.
- Developed original content for blog posts and website articles.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
- Assisted in developing media strategies and campaigns for client needs.
- Filmed Videography and help create weekly recaps videos of campers
- Created and generated new ideas for future Riverside Events
- Responded to media inquiries, monitored media coverage and created press reports to influence public narrative.
- Developed and implemented social media strategy to increase engagement and reach new audiences.
- Built and maintained positive relationships with public by utilizing strategic plans.
- Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
- Helped plan and execute private, company, and client events.
Education
Bachelor of Arts - Strategic Public Relations
University of Northern Iowa
Cedar Falls, IA05.2023
Skills
- Online Media Campaigns
- Marketing Analytics
- Digital Content Development
- Adobe Creative Suite
- Verbal and Written Communication
- Online Marketing and Advertising
- Audience Engagement
- Strategic Planning
- Google AdWords
- Social Ad Campaigns
- Social Media and Promotions
- Public Relations
- Facebook, Instagram, LinkedIn
- Photography
- Image Editing
- Marketing Media
- Google Ads
- Promotional Campaigns
Certification
- First Aid/CPR Certified
- Certified Lifeguard, Story City Memorial Pool
Timeline
Pool Manager
Story City Memorial Swimming Pool
06.2023 - Current
Marketing Specialist Intern
UNI Rod Library
09.2022 - 12.2022
Student Supervisor
UNI- Biscotti's and Book Bistro
01.2022 - 09.2022
Media Director/Public Relations Intern
Riverside Lutheran Bible Camp
05.2021 - 08.2021
Bachelor of Arts - Strategic Public Relations
University of Northern Iowa
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