Gabrielle Ferreira
Miami
Summary
Driven and results-oriented leader with over six years of experience in retail management, sales strategy, and customer service. Proven track record of enhancing team performance, optimizing store operations, and building loyal customer relationships to drive growth and recurring revenue. Ready to leverage my expertise in staff training, merchandising, and strategic problem-solving to excel as your next Assistant Manager.
Overview
7
7
years of professional experience
Work History
Dance Company Director
Black Box Studios
06.2018 - Current
- Artistic Leadership: Teach multiple styles, choreograph routines, develop training programs, and guide dancers’ artistic and technical growth from beginners to advanced competitive levels.
- Company Operations Management: Oversee all aspects of company planning including season structure, rehearsal calendars, class schedules, studio bookings, and event timelines.
- Costume & Prop Coordination: Source, design, and order costumes, accessories, and props; work directly with designers and vendors; manage budgets, fittings, alterations, and timely delivery.
- Parent & Student Relations: Serve as the primary point of contact for all families; communicate schedules, expectations, and updates; resolve concerns with professionalism and care; manage WhatsApp groups, email threads, and in-person meetings.
- Competition & Showcase Production: Register dancers, coordinate entries, prepare travel/props, oversee tech rehearsals, and manage backstage operations to ensure smooth and professional performances.
- Administrative Leadership: Draft and send emails, make phone calls, manage invoices, track payments, create company forms, contracts, schedules, and documentation.
- Marketing & Social Media Management: Create promotional content, manage multiple social media accounts, design flyers and campaigns, and maintain consistent brand presence.
- Community Networking: Build and maintain partnerships with choreographers, instructors, costume designers, local organizations, and event directors to expand opportunities for the company.
- Staff Coordination: Schedule instructors, workshops, privates, and guest choreographers; manage communication and expectations; ensure alignment with company goals and curriculum.
- Event Planning: Organize showcases, fundraisers, photo days, parent meetings, team bonding activities, and studio events from concept to execution.
- Leadership & Culture Building: Foster a positive, professional, and inspiring environment; mentor dancers; strengthen team culture; support student well-being, accountability, and growth.
- Crisis & Schedule Management: Handle last-minute changes, solve logistical challenges quickly, and keep operations running smoothly under pressure.
Brand Operations Manager
Victoria Secret PINK
05.2021 - 06.2024
- Drove brand development, maintenance and optimization while working closely with sales workforce to effectively align products with consumer demands.
- Improved staff productivity through training, new product development and implementation of sales tools. Delivered fast, friendly and knowledgeable service for routine questions and service complaints.
- Assisted staff with resolving complex customer issues and implementing targeted solutions.
Trained employees on additional job positions to maintain coverage of roles. - Assigned tasks to associates to fit skill levels and maximize team performance.
- Recruited and hired qualified candidates to fill open positions.
Greeted and encouraged feedback from customers to implement in-store operational changes. Evaluated store performance and incorporated feedback to implement improvement plans. - Oversaw storewide merchandising benchmarks to maintain operational excellence.
- Assisted with training and onboarding of sales associates in store operations.
- Interviewed, hired and trained new employees.
- Collaborated with cross-functional teams to align marketing initiatives with overall business goals.
- Developed and executed brand strategies to enhance market positioning and consumer engagement.
Assistant Manager
Steven Madden
02.2019 - 05.2021
- Assigned tasks to associates to fit skill levels and maximize team performance.
- Evaluated operational trends and made proactive strategy adjustments to maintain alignment between performance and objectives.
- Drove financial performance of assigned areas by verifying achieved sales and profit goals and implementing plans to correct deficiencies.
- Addressed internal and customer-related issues each day and affected strategic resolutions.
- Illustrates and gives coaching to coordinate reports offering behaviors and perceptions in all zones and building client loyalty.
- Executes all store plans and operational standards through visual marketing, finance administration, stock control, and executing operational standards
- Trained staff on operational procedures to enhance efficiency and service quality.
- Led team meetings to communicate goals, address challenges, and boost morale.
Education
Bachelor of Arts - Dance
The University Of The Arts
Philadelphia, PA05-2018
Skills
- Operations management
- Human resources management
- Corporate governance
- Innovation management
- Problem-solving
- Time management
- Multitasking and organization
- Team collaboration
- Verbal and written communication
- Decision-making
- People management
- Relationship building
- Strategies and goals
- Team management
- Team building
- Coaching and mentoring
- Client relations
- Conflict resolution
- Goal setting
- Fluent in English and Spanish
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Brand Operations Manager
Victoria Secret PINK
05.2021 - 06.2024
Assistant Manager
Steven Madden
02.2019 - 05.2021
Dance Company Director
Black Box Studios
06.2018 - Current
Bachelor of Arts - Dance
The University Of The Arts