GABRIELLE FOURNIER
Litchfield,CT
Summary
Hardworking Equestrian Marketing Communications Manager handling wide-ranging needs with strategic mindset and tactical expertise. Proven successes in building brands, maximizing engagement and coordinating cohesive strategies across outlets and platforms. Organized and dependable candidate successful at managing multiple priorities with a positive attitude.
Overview
5
5
years of professional experience
Work History
Marketing Communications Manager
Arion Sellier
08.2021 - Current
- Increased brand awareness by developing and implementing strategic marketing communication plans.
- Enhanced customer engagement through the creation of targeted content for various channels, including social media, email campaigns, and website management.
- Manage and created Arion Sellier US social media platforms.
- Coordinate and design effective placements of print and digital advertisements.
- Negotiate sponsorship packages to increase brand recognition and vendor opportunities with our sales representatives across the United States.
Marketing Intern
Equestrian Sports Productions
01.2021 - 05.2023
- Assisted in managing social media accounts and live coverage on Instagram and Facebook throughout four event locations (PBIEC, Equestrian Village (GDF), Wanderers Club, and IPC).
- Reported to both Marketing and Sponsorship Department.
- Created and took lead on year-end Sponsorship Reports to major sponsors such as Hermès, Rolex, and NetJets that included social media metrics and sponsorship gains using databases such as Orpix, MeltWater, MetaBusiness, etc.
- Helped write and edit press releases during pre and post circuits of the Winter Equestrian Festival and Global Dressage Festival.
Resource Development Intern
United Way of Greater Waterbury
06.2019 - 01.2022
- Assisted Chief Development Officer and Chief Professional Officer in distributing campaign material.
- Met with various corporate donors and sponsors.
- Reviewed campaigns for accuracy.
- Provided and improved social media appearance and functionality on Instagram and Facebook.
- Created yearly Digital Sponsorship Reports for major donors.
- Assisted in clerical needs, including database management and correspondence.
Education
Bachelor's in History - Pre-Law
Delaware State University
Dover, DE01.2021
Skills
- Proficient in Canva, Adobe Photoshop and Lightroom
- Use Wordpress to manage websites
- Microsoft OneDrive and GoogleDrive
- Conducting Email Campaigns
- Social Media Management with Metricool and MetaBusiness
- Web Analytics
- Website Management
- Marketing Analytics
Awards
- Two-time NCEA Equitation Over-Fences Rider of the Months
- 2019 UEC All-Conference Fences Team
- 2019 DSU's Equitation Over Fences Team MVP
- 2019 DSU's Equestrian of the Year
- 2021 DSU's Jumping Seat Work Horse Award
- Articles in Sidelines Magazine, US Equestrian, & Horse Rookie
References
References available upon request.
Timeline
Marketing Communications Manager
Arion Sellier
08.2021 - Current
Marketing Intern
Equestrian Sports Productions
01.2021 - 05.2023
Resource Development Intern
United Way of Greater Waterbury
06.2019 - 01.2022
Bachelor's in History - Pre-Law
Delaware State University
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