Gabrielle Graham
Summary
Dynamic marketing professional with a proven track record at Alo Yoga, enhancing average transaction value through strategic client engagement and visual merchandising. Expertise in brand storytelling and campaign development, excelling in cross-functional collaboration and consumer insights. Focus on driving impactful experiences that resonate with diverse audiences.
Overview
9
9
years of professional experience
Work History
Sales Associate & Visual Lead
Alo Yoga
Boulder
02.2026 - Current
- Drove sales through personalized client engagement and product expertise, achieving a 12-18% increase in average transaction value.
- Executed visual merchandising standards, including floor sets, mannequin styling, and product displays to enhance brand storytelling.
- Collaborated with leadership to ensure visual consistency across categories, optimizing merchandising strategies for product visibility.
- Coordinated store operations, managing inventory flow, restocking, fulfillment, and back-of-house organization to boost efficiency.
Experiential Marketing Intern
Cantina di Castello di Uviglie
Monferrato
10.2025 - 12.2025
- Co-led estate repositioning by designing five immersive visitor experiences that integrated heritage storytelling, wine education, and quarry heritage.
- Conducted ecosystem, benchmark, and consumer research across global wine regions to define target personas, redesign customer journeys, and shape a differentiated experiential identity for the estate.
- Refreshed brand digital and PR strategy through updated tone of voice, website/brochure copy, and social media guidelines, enhancing visibility and emotional connection with domestic and international audiences.
- Directed visual content shoot for Castello di Uviglie by developing creative moodboard, assisting with styling and wardrobe direction, and overseeing on-site set design for cohesive brand storytelling.
Brand Strategy & Marketing Intern
TOD's
Milan
06.2025 - 12.2025
- Conceptualized the 'Red Dot Moments' 360 campaign, translating Tod's heritage into a contemporary cultural narrative across digital and physical touchpoints.
- Designed Tod's Analog Studio activation for Milan Design Week, integrating experiential storytelling with analog-inspired visual aesthetics to engage audiences.
- Researched and analyzed four international markets, delivering cultural insights on Gen-Z behaviors, digital platforms, and emerging subcultures to guide campaigns reaching 3M+ followers on Tod's social media.
- Selected as 1 of 16 global committee members to ideate strategies blending heritage with contemporary culture; collaborated with Group President, Diego Della Valle, to align initiatives with management vision.
Figure Skating Costume Designer
Freelance
Austin & Houston
01.2022 - 03.2025
- Designed over 20 custom competition dresses for national and international athletes.
- Executed complete production process from design concept to final garment delivery.
- Enhanced performance aesthetics utilizing high-quality fabrics and unique embellishments.
Patient & Retail Coordinator
Westlake Dermatology
Austin
06.2023 - 12.2024
- Directed daily operations for 18 staff, overseeing billing, inventory, and logistics, implementing service improvements that elevated patient satisfaction ratings by 21%.
- Managed scheduling for 80+ daily patient appointments and 8 providers, improving clinic flow and reducing wait times.
- Coordinated retail partnerships with premium skincare lines (SkinCeuticals, Alastin, Revision, ISDIN, EltaMD), advising patients on regimens to enhance product adoption.
Patient Care Technician
St. David's Medical Center
Austin
01.2021 - 06.2023
- Responded to critical care alerts within five minutes, ensuring timely emergency support for patients.
- Monitored patient vitals and documented data to enhance EMR reporting accuracy and safety.
- Facilitated care across eight units, supporting cross-functional teams for up to 25 patients per shift.
Figure Skating Coach & Choreographer
Freelance
Austin & Houston
12.2016 - 06.2023
- Choreographed competitive routines and group performances to elevate skater artistry.
- Coached over 50 skaters across all levels, from beginners to competitive athletes.
- Directed annual skating shows with more than 30 acts and over 500 attendees, managing marketing and logistics.
Education
Master's - Fashion, Design and Experience
SDA Bocconi
Milan, Italy12-2025
Bachelor of Science & Arts - Nutrition
The University of Texas at Austin
Austin, Texas06-2023
Skills
- Brand Strategy and Storytelling
- Creative Direction and Moodboards
- Campaign Concept Development
- Experiential Marketing and Activations
- Editorial and Digital Content Strategy
- Brand Copywriting
- Luxury Brand Positioning
- Social Media Management
- Cultural Trend Analysis
- Consumer Insights and Market Research
- Visual Merchandising
- Brand Presentations
- Cross-functional Collaboration
- Project Coordination Skills
- Microsoft Office (Advanced Excel) & Google Suite
- Squarespace, Canva, CapCut & Premiere Rush Proficiency, Adobe Creative Suite, AI Creative Tools
Projects & Awards
Projects:
- Carolina Herrera/Puig - Good Girl Fragrance Business Case Finalist
- Artemest - Offline Experience Concept
- Jakala- Milano Licensing Fair - Pop Culture Connections Finalist & Speaker
- Park Hyatt Milano - Brunch Collaboration Concept
- Louis Vuitton- LVMH- Clash of the Titans Campaign
- Aethos Milano- Grand Reopening Event
Awards:
- Gold Medalist Figure Skater in Moves in the Field
- Silver Medalist Figure Skater in Figures and Ice Dance
- Novice Level Freestyle
Additional Information
Languages: English (Native), Italian (Working Proficiency - Improving)
Memberships & Professional Associations: Kappa Delta Alumni Association, Texas Exes, United States Figure Skating Association
Timeline
Sales Associate & Visual Lead
Alo Yoga
02.2026 - Current
Experiential Marketing Intern
Cantina di Castello di Uviglie
10.2025 - 12.2025
Brand Strategy & Marketing Intern
TOD's
06.2025 - 12.2025
Patient & Retail Coordinator
Westlake Dermatology
06.2023 - 12.2024
Figure Skating Costume Designer
Freelance
01.2022 - 03.2025
Patient Care Technician
St. David's Medical Center
01.2021 - 06.2023
Figure Skating Coach & Choreographer
Freelance
12.2016 - 06.2023
Master's - Fashion, Design and Experience
SDA Bocconi
Bachelor of Science & Arts - Nutrition
The University of Texas at Austin